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Rami Kantari, The Power of Social Media Strategy: News Blogs and Articles from the Top Influencers in Social Media and Digital Marketing Business shared from Rami Kantari Training and Consulting #Dubai https://ae.linkedin.com/in/ramikantari
Curated by Rami Kantari
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10 Marketing Lessons Learned From Working at Facebook

10 Marketing Lessons Learned From Working at Facebook | Extreme Social | Scoop.it
Get an inside look at the marketing lessons and tactics used at Facebook, Mint, and AppSumo to grow into billion-dollar businesses.

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Rescooped by Rami Kantari from Disruptive Digital Technology News & Views
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FDA Targets Companies for Facebook 'Likes.' Is Twitter 'Favorites' Next?

FDA Targets Companies for Facebook 'Likes.' Is Twitter 'Favorites' Next? | Extreme Social | Scoop.it

Over the last two years, two companies have found themselves in the sights of the US Food and Drug Administration (FDA) after the regulator warned them for violating federal advertising regulations by "liking" unapproved claims on the social networking website Facebook.

 

But while FDA's warnings have yet to set off a wider crackdown on pharmaceutical companies, recent changes to the social media platform Twitter have raised the possibility that similar attention might soon be focused there.

 

But while FDA has issued 11 Warning Letters regarding the improper use of Twitter to promote products, none have mentioned the use of a Twitter feature similar to Facebook's "Like" button: The "Favorite."

 

The star-shaped button has been around for years, offering Twitter users the ability to mark a post as a "favorite" of theirs, or simply offering users the ability to notify a poster that they have seen a tweet. But while the feature is old, within the last few months Twitter has rolled out a new aesthetic design that allows users to see what their friends are "favoriting" more easily than ever.

 

If FDA can chide a company for "liking" a post—something which requires a thorough review of every Facebook post—it can surely do so for "favoriting" a post as well, and even more easily now thanks to the change in which favorite tweets are prominently displayed on a user's profile. 


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Pharma Guy's curator insight, August 13, 2014 8:32 PM


Good question Alex. As you say, it appears that major pharma companies may already be aware of this and have SM policies in place that address this.


You say "this could be one area FDA will soon be watching, if it isn't already."


I don't think the FDA spends time searching Facebook and Twitter pages for these things. Most likely, it is reported by competitors or by disgruntled employees or physicians. The FDA's BadAd program is set up for just that purpose.


Until now, I've never bothered to look at posts other people have "favorited" unless it's my post -- I can see the latter using Tweedeck. I suspect this is true for other Twitter users as well. 


But now that you "outed" this, perhaps the FDA will hire consultants to monitor this kind of thing using software. Boy, that would be a monumental waste of money! What's the ROI? A warning letter? 


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How to Clean Up Your Social Permissions Quickly and Easily

How to Clean Up Your Social Permissions Quickly and Easily | Extreme Social | Scoop.it

Start 2012 by Taking 2 Minutes to Clean Your Apps Permissions

 

Try guessing how many apps have permissions to access your private information... Now click the icons and get ready for a surprise!

 

Obviously many of us are very involved in the online world. We have Facebook, Twitter, LinkedIn, Google+, Instagram and the list goes on. Over the course of time, we have given authorization to specific apps (applications) which plug into our various social media platforms. Things like Hootsuite, iPad, Twitter apps for Facebook etc. In fact, we probably don't even remember what we have authorized over the time we have been involved with social media! I think you are going to be stunned when you see how many apps have access to your private information! It is time to clean up your information act

 

Quick video tutorial on how you can clean up your social media applications in about 2 minutes!


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REVEALED: The Demographic Trends For Every Social Network

REVEALED: The Demographic Trends For Every Social Network | Extreme Social | Scoop.it
Older social networks are reaching maturity but there are still distinct demographic skews, as newer messaging apps pick up users.

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Prof. Hankell's curator insight, October 14, 2014 5:39 PM

Facebook still skews significantly female...

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Facebook Flirting Causes One-in-Three Divorces - Forbes

Facebook Flirting Causes One-in-Three Divorces - Forbes | Extreme Social | Scoop.it
Social BarrelFacebook Flirting Causes One-in-Three DivorcesForbesThe nature of Facebook, Twitter, Google+ and other social media outlets encourages free-spirited commenting, posting and sharing of information.
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