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Rescooped by Roger D. Jones, PhD from Networks and Big Data!

What Fuels the Most Influential Tweets?

What Fuels the Most Influential Tweets? | Complex Systems and X-Events |
The number of followers you have and the exact wording matter less than you think. What makes a difference is having the right message for the right people.

Via luiy, NESS, Complexity Institute
luiy's curator insight, February 22, 2014 7:58 AM

"Influence" doesn't necessarily mean what you think it does. In the age of the social-media celebrity, a glut of Twitter followers or particularly pugnacious sampling of pithy updates are often the hallmarks of an influencer. But new research suggests that influence is situational at best: as people compete for the attention of the broader online ecosystem, the relevance of your message to the existing conversation of those around you trumps any innate "power" a person may have.


.... According to co-author Vespignani, having millions of followers does not denote an important message. Rather, the messages with the most immediate relevance tend to have a higher probability of resonating within a certain network than others. Think of it as "survival of the fittest" for information: those tweets that capture the most attention, whether related to a major geopolitical or news event or a particular interest, are likely to persist longer. This competition sounds bad, but it's generally good for messages in general: thousands of tweets about Japan's 2011 earthquake or the ongoing conflict in Syria don't cancel each other out, but help refocus the attention of the wider Twitter audience on those issues, which in turn provides an added lift to individual messages over other off-topic ones.

Rescooped by Roger D. Jones, PhD from Network and Graph Theory!

So We Have No Free Will, But At Least We Are Influencing Half Of The World

So We Have No Free Will, But At Least We Are Influencing Half Of The World | Complex Systems and X-Events |

In times of easy access to the Internet and cheap travel, we consider ourselves part of a global society, but how connected this really makes us will surprise many of us.

A Portuguese research group has found that social networks are allowing us to influence people everywhere, and not only those that we know, but also people that we never or will ever meet, which is nothing short of extraordinary.



Via Bernard Ryefield
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