In 2013, social media will continue the trend of "going visual." More and more nonprofits are adding data visualization to compelling story telling to create amazing infographics as part their marketing tool kits.
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Additional resources to help you market your NPO fundraising event using digital assests. More can be found at www.extraspecialevents.com
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"Like you, my heart and head are heavy in the wake of the Boston Marathon bombings on April 15. Especially since I feel so helpless.
I had a completely different post planned for the morning after, but wanted to respond a.s.a.p. to the questions, worries and just totally-wrong communications I’ve seen going out since the bombings and all the fear-inducing activities that have followed it already.
Most of this outreach was harmless, but simply a mismatch with what’s on our minds right now. Because most of us are feeling horror, sadness, fear, uncertainly and a sense of helplessness and vulnerability.
Here are my right-now recommendations for your organization’s response to this crisis and to others that, unfortunately, we will face together. Already follow-ups are undermining our collective sense of safety and well-being."
Terese Babcock's insight:
Very helpful list. It basically comes down to being aware of what's happening around you and have a plan in place for your communications should a crisis arise. Be ready to cancel automations for social & email and adjust all your updates accordingly. Please take a minute to read this list whether you're a non-profit or a for-profit. Delete the scoop?
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"After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.
Many tools tried to add value and failed. At least they tried. The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter."
Terese Babcock's insight:
Great list to help you figure out Twitter ROI. Delete the scoop?
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"We bet you already have a few hundred Facebook fans and are way beyond just knowing when to post updates, how to target updates, how to create awesome cover images, etc. Join us as we welcome presenter John Haydon, who will take us beyond the basics!"
Terese Babcock's insight:
I'll be attending this from the comfort of my desk. Who's with me? Delete the scoop?
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"Ever heard of a little site called Facebook? Ever had a friend tell you she found a recipe on Pinterest? Ever discovered a new band because a friend of yours was listening to it on Spotify? Do you have any idea how many people check reviews on Yelp or Trip Advisor before making weekend plans? Or look through the reviews on Amazon before buying a new camera?
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The phenomenon of second screeners in the US turning to social media while watching TV has been known for some time now. Delete the scoop?
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A general checklist to keep on hand when doing an SEO audit on a new or existing site and a blank template to fill out keyword goals. Make one of these for each site and keep it close to the computer as a good reminder when working on new content, a new blog post, etc. Delete the scoop?
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Industry conferences and trade shows offer a unique opportunity to promote your brand (or your client’s brand) through various social media channels. Delete the scoop?
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An infographic designed by MDG Advertising illustrates the many interesting ways in which social media has played a role in online giving. Delete the scoop?
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Use the programming of the brain to raise email open rates. Delete the scoop?
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Network for Good created the Digital Giving Index to provide insights and information on charitable engagement forboth nonprofits seeking to strengthen relationships with donors and companies seeking engage with consumers andemployees.
Terese Babcock's insight:
Great information for any nonprofit to take into consideration. The data isn't completely unexpected or surprising, but definitely worth remembering through 2013 fundraising efforts. Delete the scoop?
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What can we learn when one business takes their anger out on another business in the social media space? Check out this great post by blogger Amy Stewart.
Terese Babcock's insight:
Love this post by Amy Stewart. In all things, there's no reason to verbally bash others, especially in social media where it won't go away any time soon. Delete the scoop?
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Psst... want to know the key to writing engaging copy for email, social media and the web? We've got a cheat sheet. Now we don't normally condone Delete the scoop?
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Whether you plan a total redesign or just a few tweaks, a few simple changes to your website can make a big difference in how people perceive and interact with your cause. Delete the scoop?
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building an army of people that actually donate is more important than the dollar amount they contribute. A handful of seeds eventually will become a forest. Delete the scoop?
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Webinars for nonprofits. Online classes on fundraising, grant seeking, social media usage and other helpful topics. Check out the list! Delete the scoop?
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As the leader and voice for your nonprofit organization, should you as the CEO or executive director use social media as part of your organizational or personal leadership tool set? Delete the scoop?
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Questions That Social Media Managers and Their Clients Need to Ask Each Other | Business 2 CommunityFor a variety of reasons, some companies choose to outsource their social media management to independent, third-party service providers. But how does an Delete the scoop?
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A core marketing message clearly and concisely communicates what you're out to do and for who. It speaks to your ideal target market and gets them to respond and seek more information. Delete the scoop?
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New Guide: How Facebook's New News Feed Changes Your Content Strategy
Terese Babcock's insight:
Go get this. Like...now. Delete the scoop?
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Without an organized Editorial Calendar, it’s easy for blogs to get out of hand. Posts can become sporadic, authors will blow past deadlines and many great ideas will be lost in the clutter.
Terese Babcock's insight:
This is a GREAT list of calendar programs to help you manage your editorial needs. Check them out and find the right one for you and your team! Delete the scoop?
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Communicating visually is one of the most effective ways to explain complex concepts and relationships, both internally with your teammates and externally with your clients. Delete the scoop?
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Is text giving advantageous for the nonprofit when disasters don't strike? Here are the pros and cons. Delete the scoop?
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Though easily overlooked, hope is a crucial ingredient for nonprofit websites. Hope establishes that the problem you’re addressing is solvable, and that you have the solution. Delete the scoop?
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Web design and website development is not easy for the designer or the client. These 9 things can make it much easier for the both of you. Delete the scoop?
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When it comes to marketing your business or brand on Facebook, you think you know what works for engaging your followers… but it turns out, you might not. Delete the scoop?
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Beth Kanter has some wonderful insights on infographics for nonprofits and many great links to help you get started!