Extra-Special Events
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Extra-Special Events
Additional resources to help you market your NPO fundraising event using digital assests. More can be found at www.extraspecialevents.com
Curated by Terese Babcock
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The Top 8 Social Networks For Business

The Top 8 Social Networks For Business | Extra-Special Events | Scoop.it
Recently, Adobe's CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluate

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Joe Stafura's curator insight, April 4, 2014 10:44 AM

Nice heat map of functionality as the differences of social networks become clear, the ease of access is being challenged by the diversity of locations being frequented by various groups, all with different expectation. 

celeste howe's curator insight, April 5, 2014 1:46 AM

Think of Twitter as a launch pad for your customers to get to where you want them to go...

Dawn Abraham ✰'s curator insight, April 5, 2014 7:31 PM

Thanks for the great info. Scooped it. XOXO

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Social Media: The Free Beginner's Guide from Moz

Social Media: The Free Beginner's Guide from Moz | Extra-Special Events | Scoop.it
New to Social Media? The Free Beginner's Guide to Social Media from Moz has you covered. Learn best practices about Twitter, Facebook, Pinterest, LinkedIn, Google+, and more.
Terese Babcock's insight:

An online 12-chapter guide to help beginners understand various social networks, best practices, value and more? Yes, please! What a wonderful place to start learning!!

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Communicopia | Digital Team Report 2014

Communicopia | Digital Team Report 2014 | Extra-Special Events | Scoop.it

Non-profit Digital Teams Report— Influence and Impact

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Gabriel Reynoso's curator insight, February 7, 2014 8:43 AM

This is truly a great report surveying nonprofits of various sizes to determine staffing influence and impact in the changing digital landscape. The animated infographic reports is informative and thought-provoking. Download a free copy.

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5 Smarty-Pants Ways to Collect Emails from Facebook Fans

5 Smarty-Pants Ways to Collect Emails from Facebook Fans | Extra-Special Events | Scoop.it
Looking to get your Facebook fans into an email list? You're not alone. Here are 5 proven ways to easily collect emails from your Facebook fans.
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The Anatomy of an Ask [INFOGRAPHIC] - How To Ask for Donations

The Anatomy of an Ask [INFOGRAPHIC] - How To Ask for Donations | Extra-Special Events | Scoop.it
The game Operation is like the big fundraising ask. One wrong move, and you could blow it. But if you'll succeed if you understand how to ask for donations.
Terese Babcock's insight:

Love this visualization of an "Ask". Great points in this one graphic!

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A Must-Attend Conference!

A Must-Attend Conference! | Extra-Special Events | Scoop.it
You only have a few weeks left to register for the Nonprofit Solutions Conference hosted by Nonproift Connect here in Kannas City! Get on it! http://www.npconnect.org/page/2013_Fall_Conference/
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How to Communicate in Midst of Tragedy

How to Communicate in Midst of Tragedy | Extra-Special Events | Scoop.it

"Like you, my heart and head are heavy in the wake of the Boston Marathon bombings on April 15. Especially since I feel so helpless.

 

I had a completely different post planned for the morning after, but wanted to respond a.s.a.p. to the questions, worries and just totally-wrong communications I’ve seen going out since the bombings and all the fear-inducing activities that have followed it already.

 

Most of this outreach was harmless, but simply a mismatch with what’s on our minds right now. Because most of us are feeling horror, sadness, fear, uncertainly and a sense of helplessness and vulnerability.

 

Here are my right-now recommendations for your organization’s response to this crisis and to others that, unfortunately, we will face together. Already follow-ups are undermining our collective sense of safety and well-being."

Terese Babcock's insight:

Very helpful list. It basically comes down to being aware of what's happening around you and have a plan in place for your communications should a crisis arise. Be ready to cancel automations for social & email and adjust all your updates accordingly. Please take a minute to read this list whether you're a non-profit or a for-profit.

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10 Awesome Twitter Analytics and Visualization Tools

10 Awesome Twitter Analytics and Visualization Tools | Extra-Special Events | Scoop.it

"After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.

 

Many tools tried to add value and failed. At least they tried. The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter."

Terese Babcock's insight:

Great list to help you figure out Twitter ROI.

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18 Advanced Facebook Strategies for World Domination [Webinar]

"We bet you already have a few hundred Facebook fans and are way beyond just knowing when to post updates, how to target updates, how to create awesome cover images, etc. Join us as we welcome presenter John Haydon, who will take us beyond the basics!"

Terese Babcock's insight:

I'll be attending this from the comfort of my desk. Who's with me?

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Social Media Works Precicely Because Consumers Think it Doesn't

Social Media Works Precicely Because Consumers Think it Doesn't | Extra-Special Events | Scoop.it

"Ever heard of a little site called Facebook? Ever had a friend tell you she found a recipe on Pinterest? Ever discovered a new band because a friend of yours was listening to it on Spotify? Do you have any idea how many people check reviews on Yelp or Trip Advisor before making weekend plans? Or look through the reviews on Amazon before buying a new camera?


Consumers want to believe they are above the influence of social media, that they make their own decisions. The truth is, social media has become so ingrained into their every day lives and the way they research ideas and products that they don't even realize the influence is taking place. "

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Social Media and Multitasking Go Hand in Hand - eMarketer

The phenomenon of second screeners in the US turning to social media while watching TV has been known for some time now.
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Two printable SEO resources

Two printable SEO resources | Extra-Special Events | Scoop.it

A general checklist to keep on hand when doing an SEO audit on a new or existing site and a blank template to fill out keyword goals. Make one of these for each site and keep it close to the computer as a good reminder when working on new content, a new blog post, etc.

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Optify | How to Execute Measurable Social Media Marketing for Events

Optify | How to Execute Measurable Social Media Marketing for Events | Extra-Special Events | Scoop.it
Industry conferences and trade shows offer a unique opportunity to promote your brand (or your client’s brand) through various social media channels.
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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Extra-Special Events | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!

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Jodi Dichter Kaplan's curator insight, April 4, 2014 10:04 AM

We want to collaborate with you on your strategy.  Peak Reputation offers a free strategy session - book yours today.

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14 Tools To Help You Add Images For Your Social Media Posts

14 Tools To Help You Add Images For Your Social Media Posts | Extra-Special Events | Scoop.it
You really have no excuse to post a big block of text--and face it no one is going to click on it. Here's how to make your social media posts more...
Terese Babcock's insight:

This is a great list to help you get images into social media!

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50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]

50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download] | Extra-Special Events | Scoop.it
Grab some free, customizable templates that'll help you easily design your own calls-to-action in PowerPoint or Photoshop.
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BIG Facebook News for Nonprofits - Direct Donations!

BIG Facebook News for Nonprofits - Direct Donations! | Extra-Special Events | Scoop.it
Facebook is rolling out a new feature that allows users to donate directly to participating organizations through the org's Facebook page!
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Do you know what your website is doing?

Do you know what your website is doing? | Extra-Special Events | Scoop.it
Seriously, do you know what your website has been up to? Check out this FREE course from Google to learn more about the power of Analytics: https://analyticsacademy.withgoogle.com/course
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Gabriel Reynoso's curator insight, October 5, 2013 8:51 AM

Check out this FREE course from Google on the power of Analytics: https://analyticsacademy.withgoogle.com/course


It's an easy to follow self-paced course anyone can do within 3 weeks time. At the completion, you can take a final exam and receive a Certificate of Completion from Google, but more importantly - you'll be better off by knowing what your website is doing :)


Starts October 8th. Sign up. It's FREE!

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8 Ideas for Fundraising with Social Media - Smart Insights Digital ...

8 Ideas for Fundraising with Social Media - Smart Insights Digital ... | Extra-Special Events | Scoop.it
Content is key for any campaign and fundraising event, and a strong marketing strategy should contain priority content areas to promote. Cancer Research UK's fundraising Best Paw Forward campaign in 2013 is a great ...
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Why Small Donations Are Priceless

Why Small Donations Are Priceless | Extra-Special Events | Scoop.it
building an army of people that actually donate is more important than the dollar amount they contribute. A handful of seeds eventually will become a forest.
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Live Webinars from the Foundation Center

Webinars for nonprofits. Online classes on fundraising, grant seeking, social media usage and other helpful topics. Check out the list!

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How Nonprofit CEOs Use Social Media (Enthusiastically) for Personal and Organizational Leadership

How Nonprofit CEOs Use Social Media (Enthusiastically) for Personal and Organizational Leadership | Extra-Special Events | Scoop.it
As the leader and voice for your nonprofit organization, should you as the CEO or executive director use social media as part of your organizational or personal leadership tool set?
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Questions That Social Media Managers and Their Clients Need to Ask Each Other | Business 2 Community

For a variety of reasons, some companies choose to outsource their social media management to independent, third-party service providers. But how does an
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The Fish Firm: Three Steps to Your Ultimate Marketing Message

A core marketing message clearly and concisely communicates what you're out to do and for who. It speaks to your ideal target market and gets them to respond and seek more information.

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New Guide: How the New Facebook News Feed Changes Your Content Strategy

New Guide: How the New Facebook News Feed Changes Your Content Strategy | Extra-Special Events | Scoop.it
New Guide: How Facebook's New News Feed Changes Your Content Strategy
Terese Babcock's insight:

Go get this. Like...now.

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