"Like you, my heart and head are heavy in the wake of the Boston Marathon bombings on April 15. Especially since I feel so helpless.
I had a completely different post planned for the morning after, but wanted to respond a.s.a.p. to the questions, worries and just totally-wrong communications I’ve seen going out since the bombings and all the fear-inducing activities that have followed it already.
Most of this outreach was harmless, but simply a mismatch with what’s on our minds right now. Because most of us are feeling horror, sadness, fear, uncertainly and a sense of helplessness and vulnerability.
Here are my right-now recommendations for your organization’s response to this crisis and to others that, unfortunately, we will face together. Already follow-ups are undermining our collective sense of safety and well-being."
Terese Babcock's insight:
Very helpful list. It basically comes down to being aware of what's happening around you and have a plan in place for your communications should a crisis arise. Be ready to cancel automations for social & email and adjust all your updates accordingly. Please take a minute to read this list whether you're a non-profit or a for-profit.
"After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.
Many tools tried to add value and failed. At least they tried. The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter."
"We bet you already have a few hundred Facebook fans and are way beyond just knowing when to post updates, how to target updates, how to create awesome cover images, etc. Join us as we welcome presenter John Haydon, who will take us beyond the basics!"
Terese Babcock's insight:
I'll be attending this from the comfort of my desk. Who's with me?
"Ever heard of a little site called Facebook? Ever had a friend tell you she found a recipe on Pinterest? Ever discovered a new band because a friend of yours was listening to it on Spotify? Do you have any idea how many people check reviews on Yelp or Trip Advisor before making weekend plans? Or look through the reviews on Amazon before buying a new camera?
Consumers want to believe they are above the influence of social media, that they make their own decisions. The truth is, social media has become so ingrained into their every day lives and the way they research ideas and products that they don't even realize the influence is taking place. "
A general checklist to keep on hand when doing an SEO audit on a new or existing site and a blank template to fill out keyword goals. Make one of these for each site and keep it close to the computer as a good reminder when working on new content, a new blog post, etc.
Content is key for any campaign and fundraising event, and a strong marketing strategy should contain priority content areas to promote. Cancer Research UK's fundraising Best Paw Forward campaign in 2013 is a great ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.