"As business problems have become more complex, it has become clear that the analytical approach of the past is not enough. To thrive in a world of rapid change, business people have to out-imagine the competition, by learning how to think — and act — more like designers."
"NPD Ireland approached me recently to do a guest post on their blog about my information journey and I created what you see below. I thought that I would explain exactly how I did it, just in case someone else would like to have a go. Information Journey
StoryBird was the main visual resource that I used for the project. It was primarily designed so that children who were separated geographically from their grandparents could collaborate with them on creating stories. The whole idea is that the constraint of using the artwork forces the imagination to build a story. It is a common technique for storytelling and it works beautifully. I really like StoryBird because of that constraint on images. If I was to start from scratch, I would never get going. Myself and the kids have played around with it before so I knew that it would work.."
Can we apply concepts used in video production to Prezi design? Let's find out! In this Prezi I pull terms from Bruce Block's book The Visual Story: Seeing the Structure of Film, TV, and New Media. Let me know what you think.
Christine Weitbrecht: "No matter whether you’re a director, a producer, an actor or a writer – the following notes should be useful to everyone involved in a transmedia project when thinking about what’s in-store for the actors and, consequently, for the characters they portray."
Dishoom, an Iranian Café, has a brand story that is rooted in history from 19th century Bombay. They've even baked stories about the era onto their plates.
"Any restaurant is rich in stories, from the founding of the establishment to the experiences of its patrons. Because of that, the restaurant business is an interesting venue for content marketing, social media and brand storytelling."
Do you know how to properly use a story to communicate your ideas or are you an Underwear Gnome of storytelling?
"Storytelling is the panacea in all sorts of communicative endeavors today. At least it seems to be widely regarded as such. Be it in journalism or marketing, in change management or business analysis, where there is information to be passed on, chances are there is a blog post about how storytelling is supposed to help. Sadly, very rarely do we find mention of how to properly use stories to our advantage."
What motivates us to work? Contrary to conventional wisdom, it isn't just money. But it's not exactly joy either. It seems that most of us thrive by making constant progress and feeling a sense of purpose. Behavioral economist Dan Ariely presents two eye-opening experiments that reveal our unexpected and nuanced attitudes toward meaning in our work.
It's become increasingly obvious that the dismal science of economics is not as firmly grounded in actual behavior as was once supposed
Innovation is fundamental source of competitive advantage in business and is critical to organisations of all sizes and in all sectors. It changes our thinking and products, is a dynamic, complex and open process, and involves many players and parts of an organisation. Managing innovation requires a sound understanding of the nature of the innovation process, which has changed radically over recent years.
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