Today, Google launched estimated cross-device conversions in AdWords. It’s the company’s first step in providing advertisers with conversion insights that reflect the real-world impact of their campaigns.
After a nine-month pause, Facebook is taking its mobile ad network out for another spin. "We're running a second test to show Facebook ads off Facebook in mobile ads and on mobile sites. Our goal is to improve the relevancy of the ads people see.
Native advertising may be the buzzword stealing the attention of the advertising technology landscape, though a much quieter revolution is brewing around the space: the fight for the logged-in user overtaking cookie-based advertising.
I am loathed to start an article with such a hackneyed statement, but I really can’t help but smile when I consider that the average American can purchase enough firepower to down a mighty beast (and even act that fantasy out), and yet they find it...
Export Pod's insight:
Roee - Interesting outlook to some expected figures
Google’s social network, Google+, is more popular than Twitter. Every month, nearly 390 million people worldwide use the service to post messages, make video calls and endorse search results by clicking on a so-called +1 button.
Yahoo is set to acquire Hitpost, the maker of a handful of sports-centric mobile apps, to beef up its own sports offerings on iOS and Android, say sources familiar with the deal. The company's team of seven or so is heading over to join Yahoo...
Global ad spend in 2013 will see steady growth of 3.5% to reach $503 billion by the end of the year, and the amount going into internet advertising will continue to get larger, according to figures out today from Publicis-owned ad agency...
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