To be successful in the new multichannel and digital age businesses have to adopt an integrated approach to marketing....Data included in our new UK Search Engine Marketing Benchmark Report 2013 shows that more than half of agencies (52%) now offer a ‘full range of digital marketing services’, and increase from 45% in 2012 and 42% in 2011.In comparison just 12% of agencies specialise in SEO while 7% focused exclusively on paid search. A further 10% of agencies carry out both SEO and paid search...-
Via Jeff Domansky
Eliza Steely's insight:
Proof that integration is more important than focusing deeply on one key element
Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013.
KFC's latest spokesman...is a vegetarian. Find out how a lack of research left the fried chicken chain in need of some quick crisis management.
Every time an organization chooses a celebrity spokesperson it runs a risk of reputation damage due to that person’s words or actions. A formerly-golden celeb can become a detriment to your reputation overnight (think Lance Armstrong), but typically thorough research will eliminate candidates that simply won’t work.
Of course, sometimes there’s a situation where you can tell someone simply didn’t do the legwork before making a decision....
The jig is up. The news is out. They finally found that women are perceived to be superior managers to their male counterparts. Stereotypes of females as inherently neurotic and ineffectual just got overturned by the American workforce. That sound you hear? Oh, the glass ceiling’s 18 million cracks only started expanding even further!
While this article links up to formal studies and news of formal studies, it would be wrong of us to purport as fact the attitude that typically “feminine” behavior is a fully biological phenomenon. Nurture and nature alike shape individuals into whom they ultimately become to varying degrees, and we freely admit that these findings ought not be approached as representative of all women. Swallow them as pure generalizations, not rigid confirmations. The ultimate truth is, a good manager is a good manager no matter their gender.
PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.
Before, during and after a nearly 25-year career at Burson-Marsteller, I always believed that protecting a client from media controversy was more important than the "big hit." It's called "precautionary public relations"—meaning crisis prevention—when planning or implementing an agenda.
...The point is that companies spanning different industries have recognized the apparent worth of maintaining social media channels.
And a new study titled, “The Social Media Payoff: Establishing the Missing Link Between Social Media and ROI” reveals the potential monetary value of these channels. Research, conducted by LoyaltyOne, Medill and the Ivey Business School, indicates that consumer social media engagement with brands does in fact lead to increased sales.
The study, based on a 2-year analysis of consumers in Canada’s AIR MILES Reward Program (10 million members), shows that those who participated in program-related social media events increased their purchases from AIR MILES businesses by 15-30 percent over non-participants....
I was fascinated by a new global study of trends in public relations by the University of Alabama Plank Center.
The study, authored by Dr. Bruce Berger, reveals digital, gender and generational shifts that may give my generation of PR leaders heartburn.
His research identifies 10 critical issues. The real news in the report though is its in-depth look at gender and generational gaps in our profession on these important issues.
We’re not going to like what the next generation thinks about the current generation of PR leaders. Berger’s report says:
“Leaders drink too much of their own Kool-Aid. Leaders and followers hold different views about the 10 most important issues, how future leaders should be developed, and the extent to which their organizations support two-way communication and shared power. Their views diverge even more regarding the quality of leadership performance. Leaders often rate their own performance higher than do their followers, but the divide between the two in this study is Grand-Canyon sized—a very steep, very deep divide. Many participants also rated the organizational CEO’s understanding of communication higher than they rated the performance of the communication leader.”...
Suddenly the voice of the customer took on an entirely new meaning and the promise of customer-centricity and engagement was thrust into the spotlight. But after all these years, businesses remain confounded.
Why It Matters by Alex Lefley: Last week Richard Edelman spoke at the World PR Forum (WPRF)...
Last week Richard Edelman spoke at the World PR Forum (WPRF) in Melbourne on “PR’s time to lead.” Edelman was the digital partner for the event and the Melbourne team took the opportunity to leverage this as part of Edelman’s sponsorship of the forum. With this in mind, this week’s Friday Five discusses our top five tips on how to maximize the impact of your sponsorship using social media to deliver the best ROI possible....
The rise of visualizations You've seen infographics on websites, embedded SlideShare present...
Businesses of all sizes are relying more and more upon visualization of data and information to make concepts easier for people to digest and remember, but why is this trend surging in marketing and tech circles?...
Social media has changed the way news is gathered and reported. In this video top journalists and bloggers such as Jeff Jarvis and Chris Anderson talk about the non-stop media cycle and the impact it is having on reporting the news.
A Good PR Consultant Needs to Understand BusinessHuffington Post (blog). Once upon a time, the public relations business was relatively straightforward. You developed a campaign, then sold it into the media....
[PR consultant Sara Benwell makes a good point about the need for PR consultants to understand business. But, here's my response to her post about media relations:
"I don't disagree with the need for PR to understand business. In my view, except for a CEO or president, an appointment notice is rarely "news" except in very limited circles immediately surrounding an organization (employees, trade). Your context here is media relations. The more important need is for business and PR to understand media.
Media need news. They need action. They need stories that matter to their readers. Their readers need solutions to problems. They need to know organizations are making a difference to human beings.
They don't need marketing. They don't need boardroom-speak, jargon or technical terminology. They don't need companies who don't practice corporate social responsibility or engage directly in communities or with individuals who read or watch media."
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