In today’s EXPECTATION ECONOMY, consumers want the best, they want it now and first, and they want real, human connection, too. In fact, they demand all that. Thanks to crowdsourcing platforms and new manufacturing technologies that are finally tipping into the mainstream (and a cult of entrepreneurialism at large), consumers are increasingly PRESUMERS; able to satisfy those demands through engagement with products and services pre-launch. Whether it's all about the perfect product, or the excitement of being a passionate supporter, PRESUMERS love to get involved with, push, fund, and promote products and services before they are realized.
Via Brian Yanish - MarketingHits.com