Corporate Websites – the Underutilized B2B Asset
One asset that companies do not appear to be making the most of is the most obvious – the corporate website. These are the clear leader in online lead generation, according to a study by Demandbase. In it, the percentage of respondents citing corporate sites as their top lead source is 64% higher than the 14% citing email, the second-most-popular online lead source. In addition, respondents cited corporate sites at a rate more than seven times the 3% who cited social media.