Exploring Change Through Ongoing Discussions
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Exploring Change Through Ongoing Discussions
People, places and things that are shaking up the status quo http://xeeme.com/JanGordon
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Moving From a Network of Silos to Data-Driven Collaboration

Moving From a Network of Silos to Data-Driven Collaboration | Exploring Change Through Ongoing Discussions | Scoop.it
If you work in marketing, you may have spent a good portion of your life in meetings and status phone calls for the projects you are working on.
janlgordon's insight:

This insightful article is from Stuzo and written by Mark Spangler - he talks about the old way of working and how even though we have built extremely rewarding and successful engagements this is not productive in this day and age.

Here's the problem:

Many brands, and marketing campaigns, are organized as silos within many companies with a rotation of partners and resources that may engage on a given project.

At the same time, we are moving towards a real-time, collaborative, data-driven marketing environment.

Which means things have to move faster, be more agile, work smarter and across a plethora of devices.

Being an early adopter of this change while others are working in silos can feel a bit like being the main character, waking up each day, trying to apply your isolated learnings against the rest of the world on auto pilot 

With that, it’s time for all of us to move from a network of silos to a network of data-driven collaboration.

Here is is just one insight that caught my attention:

Consistent and repeatable learning loops do not exist at the organization, nor do they exist within the agency ecosystem. What went right? What went wrong? What would you do differently?

Owning this feedback and relevant data across the project teams is critical to delivering efficiencies, future success, and to building out the right agency/vendor network for a company.

Selected by Jan Gordon for Curatti covering "Exploring Change through Ongoing Discussions"

Read full article here: [http://bit.ly/1aTbB8w]

Djebar Hammouche's curator insight, August 16, 2013 3:18 AM
Moving From a Network of Silos to Data-Driven Collaboration
Deb Nystrom, REVELN's curator insight, November 1, 2013 11:49 AM

This illustration seems well-paired. better together, with a recent business intelligence post on this curation stream.  ~  Deb

Deb Nystrom, REVELN's curator insight, November 7, 2013 10:29 AM

The curation comments and full article are very insightful moving toward data-driven collaboration, making this one of the first articles on my curated curation "Best of the Best" news, drawing from:  

  • Agile Learning,
  • Careers,
  • Change Leadership Watch,
  • Innovation & Institutions,
  • People Data,
  • Motivation,
  • Talent and Performance Development,
  • and the Social Media Learning Lab.

I'll be using the new ScoopIt & MailChimp service to deliver a list of 6-8 Best of the Best items monthly via email to those who let me know their interests via DebNystrom@Reveln email and/or signing up on Reveln Tools..

Your email will NEVER be shared with or sold to others, you can unsubscribe at any time.  MailChimp is a respected purveyor of high integrity email list practices.

~  Deb

Rescooped by janlgordon from Mobile Marketing Strategy and beyond

Pros and cons of the 'Digital Sabbath'

Pros and cons of the 'Digital Sabbath' | Exploring Change Through Ongoing Discussions | Scoop.it

In this thought provoking article by Jason Farman for The Atlantic, we are asked: "Who says that we cannot form deep connections to places and people with our phones in our hands?"


The article is clearly written to mainly support the anti-Digital Sabbath arguement, and I am not necessarily in full agreement.  But the case is spelled out in a very compelling manner, invoking, among others, Plato, who believed that writing would cause people to disconnect us from the people and places in our lives.


Indeed, the same was said about telephones (they would stop people from visiting their families) and TV (which would harm family interaction).  The former is given as an example in the article, I trust as an example of how wrong the doom and gloom merchants have been about how every advance would adversely affect our lives. 


I actually think that there was some validity to these arguments and the oldest people who any of us know would support the original theories to differing degrees.


Where I find the anti-digital Sabbath arguments put forth here to be particularly interesting, are when the author invokes the power of digital storytelling, and how projects such as [murmur] or Broadcastr, can actually give us a deeper connection to a place than we have ever had.


Farman is certainly understanding of those who feel that they need to ditch their devices for a day (or two) each week in order to reconnect with their families and perhaps other aspects of their lives that have suffered due to digital, technology and information overload.  Ultimately though, he simply asks that everyone see the positive impact mobile media has had on our lives.


Curated by Jan Gordon covering "Mobile Marketing, Strategy and Beyond"


Read article here: [http://bit.ly/zRrbZj]

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