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Exploring Change Through Ongoing Discussions
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Moving From a Network of Silos to Data-Driven Collaboration

Moving From a Network of Silos to Data-Driven Collaboration | Exploring Change Through Ongoing Discussions | Scoop.it
If you work in marketing, you may have spent a good portion of your life in meetings and status phone calls for the projects you are working on.
janlgordon's insight:

This insightful article is from Stuzo and written by Mark Spangler - he talks about the old way of working and how even though we have built extremely rewarding and successful engagements this is not productive in this day and age.


Here's the problem:


Many brands, and marketing campaigns, are organized as silos within many companies with a rotation of partners and resources that may engage on a given project.


At the same time, we are moving towards a real-time, collaborative, data-driven marketing environment.


Which means things have to move faster, be more agile, work smarter and across a plethora of devices.


Being an early adopter of this change while others are working in silos can feel a bit like being the main character, waking up each day, trying to apply your isolated learnings against the rest of the world on auto pilot 


With that, it’s time for all of us to move from a network of silos to a network of data-driven collaboration.


Here is is just one insight that caught my attention:


Consistent and repeatable learning loops do not exist at the organization, nor do they exist within the agency ecosystem. What went right? What went wrong? What would you do differently?


Owning this feedback and relevant data across the project teams is critical to delivering efficiencies, future success, and to building out the right agency/vendor network for a company.


Selected by Jan Gordon for Curatti covering "Exploring Change through Ongoing Discussions"


Read full article here: [http://bit.ly/1aTbB8w]





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Djebar Hammouche's curator insight, August 16, 2013 3:18 AM
Moving From a Network of Silos to Data-Driven Collaboration
Deb Nystrom, REVELN's curator insight, November 1, 2013 11:49 AM

This illustration seems well-paired. better together, with a recent business intelligence post on this curation stream.  ~  Deb

Deb Nystrom, REVELN's curator insight, November 7, 2013 10:29 AM

The curation comments and full article are very insightful moving toward data-driven collaboration, making this one of the first articles on my curated curation "Best of the Best" news, drawing from:  
 

  • Agile Learning,
  • Careers,
  • Change Leadership Watch,
  • Innovation & Institutions,
  • People Data,
  • Motivation,
  • Talent and Performance Development,
  • and the Social Media Learning Lab.


I'll be using the new ScoopIt & MailChimp service to deliver a list of 6-8 Best of the Best items monthly via email to those who let me know their interests via DebNystrom@Reveln email and/or signing up on Reveln Tools..


Your email will NEVER be shared with or sold to others, you can unsubscribe at any time.  MailChimp is a respected purveyor of high integrity email list practices.


~  Deb

Rescooped by janlgordon from Curation, Social Business and Beyond
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Thought Leaders Discuss The Future of Curation & Social Media

Thought Leaders Discuss The Future of Curation & Social Media | Exploring Change Through Ongoing Discussions | Scoop.it
We asked Mark Cuban, Dennis Crowley, Gina Bianchini, and more than a dozen others. Here's what they said.


This article by Dan Frommer and Jen Ortiz for Business Insider links to a slideshow with quotes from major Social Media company CEOs and co-founders, intellectuals and a Curated Twitter persona, among others about their takes on the future of Social Media. 


Here's just one of them, from Dae Mellencamp, CEO of Vimeo:


**** "The future of social media is the loss of the distinction between media and social interaction online. Mass media and social media will be seamlessly integrated across devices and platforms to offer relevant, dynamic, personalized experiences for people anywhere.


**Discoverability and the import of editorial curation will not be lost, but rather inherently incorporated into the environments for richer and more customized experiences."


The full article has many more gems and is well worth a few minutes of your time!


Read full article: [http://read.bi/tgVOQe]

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