If you work in marketing, you may have spent a good portion of your life in meetings and status phone calls for the projects you are working on.
This insightful article is from Stuzo and written by Mark Spangler - he talks about the old way of working and how even though we have built extremely rewarding and successful engagements this is not productive in this day and age.
Here's the problem:
Many brands, and marketing campaigns, are organized as silos within many companies with a rotation of partners and resources that may engageon a given project.
At the same time, we are moving towards a real-time, collaborative, data-driven marketing environment.
Which means things have to move faster, be more agile, work smarter and across a plethora of devices.
Being an early adopter of this change while others are working in silos can feel a bit like being the main character, waking up each day, trying to apply your isolated learnings against the rest of the world on auto pilot
With that, it’s time for all of us to move from a network of silos to a network of data-driven collaboration.
Here is is just one insight that caught my attention:
Consistent and repeatable learning loops do not exist at the organization, nor do they exist within the agency ecosystem. What went right? What went wrong? What would you do differently?
Owning this feedback and relevant data across the project teams is critical to delivering efficiencies, future success, and to building out the right agency/vendor network for a company.
“We’re gonna change the world” has become the battle cry for many tech startups. When you’re bootstrapping a company against all mathematical odds, the only thing better than ambition is wild ambition.
I love the word serendipity and today I happened to see a tweet chat #pochat and I began following the stream. I met a man who lives and breathes what I hold dear to my heart - meaningful connections that lead to powerful communities.
After interacting with Bobby and listening to this talk, I could have said this myself.
"Bobby Umar is a human teddy bear and a personal diary. People always want to hug him and share deep, personal thoughts with him, even after a first meeting"
This inspiring talk is all about the 5 c's of connection - they are
Today we're living with massive change in every area of our lives. It's an exciting time but it is also a time of confusion and anxiety. No person can afford to be a lone wolf, we all need each other.
I loved this talk, what he is saying is what gets me out of bed in the morning. It is my purpose and it was so wonderful to hear him speak and articulate what I am trying to do as well. There are so many wonderful people out there who have the same vision, who are different from me and you, we all have something to learn from each other.
I chose this piece by Jose Baldaia today because it is profound and relevant.
“The most productive people are the most trusting people. If this seems to be an astonishing statement, it shows how distorted the concept of trust has become. Trust is one of the most essential qualities of human relationships. Without it, all human interaction, all commerce, all society would disappear.” Taylor McConnell
Here's what I took away from this article:
**We're all facing trying times, so much change and chaos, it's essential that we trust ourselves and each other to find solutions together for some very difficult challenges ahead.
**How well do we know each other and ourselves? This is an important question and it starts with ourselves, continually looking inside for our true voice and purpose
**We must find our own clarity and purpose and act from that place in all of our dealings with others on and offline to build trust.
**We need to have confidence in ourselves and find others whom we trust in order to co-create and find new meaning and solutions to problems together
Here are some highlights directly from Jose Baldaia:
Trust can be represented or felt at three distinct levels, namely, ethical, behavioral and knowledge that make us vulnerable according to the concept of acceptable risk that we set for ourselves and for others in these levels.
“To collaborate with others involves often have to face opposing thoughts, but it does not mean having to abdicate of ourselves for the benefit of the other or vice versa.
On the basis of collaboration is also creating a culture of courage and that is not only to make people courageous, it is to create conditions in which the courageous people can accomplish their projects.
A sustained balance between trust in me and trust in others, that is reciprocal, it is only possible to establish yourself by the feeling generated and perceived in these connections.It is only possible through effective communication."
Howard Rheingold has been one of the smartest, most forward thinking, most provocative writers about digital culture for the past several decades. He’s someone who always makes me think. Even a short hall way chat with Howard at a conference can lead to transformative insights about how we live within a networked culture. I have been lucky to know him for more than two decades now, and I treasure every interaction I’ve ever had with the guy.
Visionary filmaker Katie Teague has created Money & Life a documentary and they are looking for funding on Kickstarter.
It's a story about money at the frontier of transformative change. This is an extraordinary piece of work in process and something that I support and want to bring it to your attention:
Here's an excerpt:
The converging crises we are grappling with today reflect the crumbling of old stories and institutions that are no longer adequate for the times we are living in. We are awakening to a new story about who we are as human beings and what it means to be alive in this time. This emergent reality is giving birth to a new story about money, one that restores its meaning and imagines it anew in service to the flourishing potential of all life on the planet.
The film carefully takes the viewer on a journey of why the current system and culture of money is failing us. Connecting these dots is still crucial to empowering and building the capacity to make new choices. From this capacity we can and already are beginning to innovate and experiment with new ways of being and doing.
The last 20-30 minutes of the film paints a broad but compelling brushstroke on patterns emerging in the New Economy movement.
"Money & Life is an important film from a visionary filmmaker, Katie Teague. Like many good films, it challenges its viewers to see the world in new ways. But that is the least of it. The film requires something of us - a particular kind of witnessing. It demands a kind of participation that engages not only the mind, but the heart. In the end, it calls us to into a different conversational dynamic with the prevailing economic systems and the economic alternatives that are emerging. This movie is ultimately a clarion call to individual and collective change so that all of us can thrive". ~
I selected this video by Simon Sinek because he always inspires me and this talk is now exception, It's a great reminder to all of us what's important in business first and foremost. It got me thinking about the power of communities and what they can do together and the importance of businesses to find, connect and support those communities who resonate with their brand promise.
He talks about trust and the importance of being authentic as individuals and organizations to be transparent, honest, generous and consistent through all of our actions.. He wrote a book called "It Starts With Why" [people don't buy what you do, they buy WHY you do it], which I highly recommend.
"If you inspire people, more people will inspire you"
"Our ability to build trust and relationships is the key to our survival as a race, and to thriving as ideamakers"
Here's what caught my attention:
**When we are authentic as individuals and businesses, every decision we make is a communication to others who will immediately be drawn to us.
**Trust and common beliefs are the ingredients that make up trusted communities, brand advocates and word of mouth.
As a Business:
**People make purchasing decisions based on recommendations from their trusted friends, they want to buy your products and services because you have clearly communicated to them that you care about their needs, you have listened and you are there to provide solutions
**When we have clearly stated who we are and what we believe through our actions, others who share those beliefs are attracted to us. We then come together to form a trusted community based on these core values
**Think about the power of being in a community that builds trust through common beliefs and the impact this group can make on us as individuals as well as out in the world.
**Think about the fulfillment of doing something for others without wanting anything in return
**Think about the richest day you’ve had as a business or as an individual, was it about money or was it about helping others in some way. When you have your priorities straight, you reap human satisfaction and financial rewards always follow.
John Coates wrote this fascinating article for the NY Times about what happens to us when we take risks using traders and investors as examples and the effects it has on the market and beyond. Useful information for all of us!
Advances in neuroscience and physiology have shown that when we take risk, we do a lot more than just think about it. We prepare for it physically.
Normally, the body of a risk-taker purrs along efficiently — after all, our bodies have been crafted for the quick reactions and gut feelings we need to survive in a brutal world. But not always.
**Under circumstances of outrageous success or terrifying failure, our biology can overreact;
**when this happens to traders and investors, they suffer an irrational exuberance or pessimism that can destabilize financial markets and wreak havoc on the wider economy.
This article was based on John Coate's book "The Hour Between Dog and Wolf: Risk Taking, Gut Feelings, and the Biology of Boom and Bust"
**This is the kind of article that I love to post because it may change someone's life and move them in a postive direction.
We all have scars. Some are small and others more prominent. Some fade and are forgotten while others persist as vivid reminders of past trauma.
**Everyone makes a choice how to grow and move forward in the wake of their wounds.
Here are a few highlights:
**The moment we become aware of our imperfections from society's viewpoint, those imperfections become scars.
**Ironically, we can choose to make these imperfections our perfection. We decide how we deal with the negative words from society and those around us -- whether to allow them to destroy or to empower us.
**By sharing our stories, we just might have the opportunity to help heal the scar of one person out there -- maybe even more. If we help one person heal from a scar, then what other amazing things are we capable of accomplishing?
This thought-provoking piece was written by Esko Kilpi
"It is time to change the way we think about organizations. It is not about hierarchies vs. networks, but about a much deeper change.
"The way in which companies organize themselves and define their internal boundaries has been essentially determined by the way in which people are planned to communicate and information is designed...
Here's an excerpt that sums up the essence of this very important piece on organizational change
"Gregory Bateson wrote: “information is a difference which makes a difference”. Information is the energy of organizing. When information is transparent to everybody, people can organize effectively around changes and differences, around customers, new technologies and competitors."
**What we still have not understood is that people need to have access to information that no one could predict they would want to know. Even they themselves did not know they needed it – before they needed it. Thus, the organization can never be fully planned in advance.
**When information is transparent, different people see differently
**The context matters more than ever. The easier access people have toone another and to (different) information, the more possibilities there are.
'"Finally a thoughtful, hype free book worth reading about digital marketing, the relationships we have with vendors and a vision for a better future"
…A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
The Intention Economy gets perspectives back on track with a credible vision of a world where you are in complete control of your digital persona and grant permission for vendors to access it on your terms and pitch bids for products or services you are interested in buying - essentially you publish a ‘Request For Proposal’ (RFP) for what you are looking for.
**Digital agents applications work for you to signal your needs which vendors then respond to, scrabbling to compete for your business.
**It’s a vision which is heavily weighted towards individual rights and quality of service - an area the rapidly growing and mutating Customer Relationship Management (CRM) market currently serves and which is valued at eighteen billion dollars in 2012.
Where CRM often seeks to ‘lock in’ and ‘own’ you, flipping over to a ‘VRM‘ model would empower you and give you greater control over your relationships and choices. ‘Caveat venditor - let the seller beware‘ says the book blurb.
There are two benefits to reading this book:
**one is understanding how collective action could result in more control of your digital footprint, data and buying power,
**understanding what more effective marketing interactions with prospects can look like.
This post was written by Andy Capaloff for Curatti about a very important topic, navigating change through the age of disruption.
Here are a few highlights:
The infusion of new ideas and the understanding of whether necessary change can be accomplished in a timely and effective manner from within and when to seek that freshness externally, are vital to the continued success of any company.
The importance of the ability to accept that something you do, whether a large or small aspect of your processes, has become a hindrance to your future growth and must be replaced, cannot be minimised.
This piece was brought to my attention by my wonderful friend and colleague, Jennifer Sertl. It was written in April of 2011 by Jay Deragon who is always articulates the present and the future in a way that hopefully expands your awareness which we all need in today's marketplace.
Here are some of the highlights:
**People are gathering in "tribes" to connect, collaborate, discover and influence change.
**Social technology provides people the ability to aggregate around everything and anywhere.
**The market sees this and attempts to aggregate self serving tribes but the people have a different purpose & their own tribe
**The aggregation of tribes has become the pursuit of the market. Pulling groups and custom networks has become a common practice of the markets managing these tribes with a purpose different than simply gathering of the trade.
The evolving dynamics of tribal aggregation are the dynamics that will change the way markets interact with tribes
1. Tribes control the message with growing influence over markets
2. Tribes have a purpose. Help them fulfill their purpose and just maybe you'll become part of that tribe
3. Companies will have to learn that they are not the "connection" to the tribes, internal and external hold the keys to tribal influence
4. Tribes do need management, they need tools to accomplish their objectives and will always be self managed
5. Tribal leaders are more interested in serving tribe members than themselves.
Here is a great takeaway:
Seth Godin writes: "Tribe management is a whole different way of looking at it.
**It starts with permission, the understanding that the real asset isn't an amorphous brand but is in fact the privilege of delivering anticipated relevant messages to people who want to get them
"Leaders encourage dialogue and collaboration, leading to the identification of common experiences and shared aspirations"
Here are the highlights:
**Real leadership, in any venue, brings perspective, dialogue and collaboration in measure equal to or greater than individual conviction.
**while the dialogue may be disconcerting at times, the progress of a team, an enterprise or any diverse community depends on thehonest dialogue and collaborative spirit that leadsto the identification of common ground.
**Perhaps even shared experiences and unifying aspirations.
in search of leadership that will make a difference?
**Don’t be seduced by charisma. Find someone unafraid of the tough conversations, skilled as a listener, and relentless in the pursuit of dialogue.
"Why FIRST: Communication and the Golden Circle: Why, How, What? Inspire where others do not. Profit is JUST a result NOT a reason for existing."
Simon's examples include Apple (why so innovative?), Martin Luther King (lead major change, Civil Rights movement), and the Wright brothers (controlled powered manned flight that others did not achieve, tho' were working on.)
"The goal is to do business with people who believe what YOU believe." ~ Simon Sinek
Apple: NOT, What we do, great computers. Want to buy one?
RATHER: Everything we do, we believe in challenging the status quo, we believe thinking differently. The way we challenge the status quo is making products that are beautifully designed, simple to use & user friendly. We happen to make computers. Want to buy one?
Counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?"
Can too much happiness hurt motivation? Can too much motivation hurt happiness? How can we find a balance between happiness and motivation?
I guess it depends on your definition of happiness. If you define happiness as being fully satisfied and content with everything in your life, then there would never be anything you’re motivated to change.
Motivation implies a willingness to make something better. But if you’re happy with everything, then there is nothing you want to make better because everything is already fine the way it is.
The Six Enemies of Greatness (and Happiness) These six factors can erode the grandest of plans and the noblest of intentions. They can turn visionaries into paper-pushers and wide-eyed dreamers into shivering, weeping balls of regret.
** Ignorance If we don’t know how to make something great, we simply won’t. If we don’t know that greatness is possible, we won’t bother attempting it. All too often, we literally do not know any better than good enough.