If you work in marketing, you may have spent a good portion of your life in meetings and status phone calls for the projects you are working on.
|Scooped by janlgordon|
This insightful article is from Stuzo and written by Mark Spangler - he talks about the old way of working and how even though we have built extremely rewarding and successful engagements this is not productive in this day and age.
Here's the problem:
Many brands, and marketing campaigns, are organized as silos within many companies with a rotation of partners and resources that may engage on a given project.
At the same time, we are moving towards a real-time, collaborative, data-driven marketing environment.
Which means things have to move faster, be more agile, work smarter and across a plethora of devices.
Being an early adopter of this change while others are working in silos can feel a bit like being the main character, waking up each day, trying to apply your isolated learnings against the rest of the world on auto pilot
With that, it’s time for all of us to move from a network of silos to a network of data-driven collaboration.
Here is is just one insight that caught my attention:
Consistent and repeatable learning loops do not exist at the organization, nor do they exist within the agency ecosystem. What went right? What went wrong? What would you do differently?
Owning this feedback and relevant data across the project teams is critical to delivering efficiencies, future success, and to building out the right agency/vendor network for a company.
Read full article here: [http://bit.ly/1aTbB8w]