NPR (blog) Facebook considers adding profile photos to facial recognition Reuters SAN FRANCISCO (Reuters) - Facebook Inc is considering incorporating most of its 1 billion-plus members' profile photos into its growing facial recognition database,...
SUMMARY: It is difficult to prove social media’s worth in numbers or its value to other areas in a company. Because of this, many marketers may be missing key points that can both save time and help in getting the coveted budget increase.
A recent MarketingSherpa webinar, sponsored by Marketo, "How to Overcome the 5 Most Common Social Media Mistakes in B2B Marketing," lays out ideas from two experts on practicing social media in a way that will deliver worth that will make both a CFO and marketers happy.
Apart from your Twitter avatar, what would influence your choice of people to follow on Twitter? How many Twitter users have you unfollowed due to their user names? What is the best method for companies to benefit from Twitter user names?
How To Quickly Create Social Media Content Business 2 Community This copywriting-inspired method has two advantages: writing multiple drafts helps you produce the highest-quality content and having extra content means you can quickly capitalize on...
At this year’s South by Southwest (SXSW) conference, Adam Ostrow, the Executive Editor at Mashable, interviewed Jonathan Carson, the CEO of Digital at Nielsen, on the recent trends, challenges, and anticipated changes that Nielsen has seen in social media.
The Second Screen Experience
Carson explains that the biggest trend that Nielsen has seen is the massive adoption of mobile media and smart phone usage while watching TV, possibly driven by advancements in app development.
During the interview, Carson discussed the challenges that marketers and advertisers are encountering with the rise of corresponding mobile and TV usage. The amount of people who actively use a tablet, computer, or smart phone while watching TV continues to increase. This trend has created a challenge for companies to develop a 360 experience for viewers. One of the biggest obstacles companies face when creating a 360 experience is determining how to connect with the consumer when their attention is divided between the TV and their computer or mobile device.
Companies have responded to the challenge of creating a second screen experience for viewers by designing content that corresponds with the show through custom apps and social media platforms, such as Twitter and GetGlue.
Measuring Multi-Screen Experiences
The rise of the multiple screen experience has also created the challenge of determining what and how to measure the success of reaching and interacting with an audience. Carson explains that measurements will no longer center around content; rather, measurements will focus on the audience:
Who is the audience How are they reached How do they distribute content Who are the most influential audience members
In addition, Carson explains that an item we have yet to determine how to properly measure, but that is highly influential, is how to measure audience sentiment. However, that will require a few big breakthroughs in artificial intelligence so that computers can differentiate a positive, negative, and sarcastic tweet about a brand.
View the Mashable’s full interview with Johnathan Carson here.
Figuring out which social platform to use and the types of content that will engage audiences is tough, but the investment of time, money and energy can pay off (There's so much social media. Where do I start?
Updated 10/23/12: New Post: 2 HUGE Ways Facebook Pages are at a Disadvantage in the Newsfeed There’s been a ton of noise and speculation lately surrounding the alleged ‘massive’ change in Facebook’s EdgeRank algorithm on September 20th.
With more companies and organizations looking to hire social media help, and more social-media-savvy young professionals recognizing that opportunity, the same question keeps landing in my inbox again and again: How much should you charge for...