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Utilising Social Media
How to use it; integrate it with other marketing strategies, social media strategies
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Rescooped by Richard Stadler from Internet Marketing Latest News
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What are teenagers using Facebook for?

What are teenagers using Facebook for? | Utilising Social Media | Scoop.it
A recent survey suggests that many teenagers have Facebook accounts but don’t use it for their primary social network.

Via Annetta Powell
Richard Stadler's insight:

Not what we thought...

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Rescooped by Richard Stadler from Social Media and Internet Marketing
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Facebook Is Making Its Most Critical Update To News Feed In 7 Years Tomorrow

Facebook Is Making Its Most Critical Update To News Feed In 7 Years Tomorrow | Utilising Social Media | Scoop.it
See only what you want to see.

Via Manish Dhane
Richard Stadler's insight:

1 Billion people vs FB...!

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Rescooped by Richard Stadler from Social Media and Internet Marketing
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Google+ Launches Updated Profile Pages With Larger Cover Photos, Revamped Local Reviews & About Tabs

Google+ Launches Updated Profile Pages With Larger Cover Photos, Revamped Local Reviews & About Tabs | Utilising Social Media | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

Via Manish Dhane
Richard Stadler's insight:

G+ gets a makeover

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Richard Stadler's curator insight, March 8, 2013 2:31 AM

G+ vs. Facebook. All good for the consumer...

Rescooped by Richard Stadler from Social Media and Internet Marketing
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The 12-Step Landing Page Rehab Program [Infographic]

The 12-Step Landing Page Rehab Program [Infographic] | Utilising Social Media | Scoop.it
Learn how to apply conversion centered design techniques to your landing page conversion funnel using the 12-step landing page rehab program.

Via Manish Dhane
Richard Stadler's insight:

Rehab for landing pages

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Rescooped by Richard Stadler from Internet Marketing Strategy 2.0
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Gather Valuable Feedback From Potential Customers with Google Consumer Surveys

Gather Valuable Feedback From Potential Customers with Google Consumer Surveys | Utilising Social Media | Scoop.it
Google Consumer Surveys is a fast, accurate, and affordable way to do quantitative market research online.

Via Robin Good
Richard Stadler's insight:

I like the added value to both the reader and the supplier.

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Jon Turino's curator insight, March 10, 2013 2:30 PM

Here's an interesting one fro Robin Good.

Gaurav Pandey's curator insight, March 14, 2013 3:41 AM

It could turn out to be a great tool for entrepreneurs looking to launch a new business/product. Gauging the market size and customer segments can be a daunting task and at the beginning most people start with what can be best described as a set of hypotheses about who their target customers are and what's the best product - market fit. Google Surveys, coupled with the good old "get out of the building and talk to people" method is a great way to gather thsi information. 

Rescooped by Richard Stadler from The African Internet
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Mobile Opportunities in Africa – Engaging the next Billion

Mobile Opportunities in Africa – Engaging the next Billion | Utilising Social Media | Scoop.it
Here's the slidedeck from my presentation at ForumOxford: Mobile Apps and Technologies Conference 2012. This slideshow presentation is an in-depth analysis

Via Online Africa
Richard Stadler's insight:

The 3rd World - the new advertising frontier...

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Rescooped by Richard Stadler from Social Media and Internet Marketing
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10 Social SEO Steps You Can Implement Right Now

10 Social SEO Steps You Can Implement Right Now | Utilising Social Media | Scoop.it

When it comes to website optimization, search and social do share a complementary relationship. While the two facets of digital marketing are often independently managed, the lines are increasingly blurred as both disciplines work together in delivering a common goal: information discovery.

 

While SEO and social media calls for two distinctive sets of skills and expertise, the integration of search and social has made it possible to attain two objectives in a single effort.

 

An article on Forbes defines the unofficial term “social SEO” as such,

 

Social SEO encompasses the idea that social media links and interaction play a huge part in a website’s search rankings.

 

Read more at http://www.business2community.com/seo/10-social-seo-steps-you-can-implement-right-now-0384187#lYKTZbvyovttZvv0.99


Via Antonino Militello, Martin Hombre Hormiga, Anthony Burke, Manish Dhane
Richard Stadler's insight:

SEO has been around for a long time now, but there are always new implementation methods and cincepts to learn; and the effectiveness of SEO.

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Randi Thompson's curator insight, January 25, 2013 9:50 AM

SEO.. Search engine optimization.  The secret to your success while marketing on social media

Tim O'Keefe's comment, February 1, 2013 1:46 PM
HEre is my take. SEO is social is SEO. IS Reputation Management.
Tim O'Keefe's comment, February 1, 2013 1:48 PM
A share is a link no? A like is a share (link)
Rescooped by Richard Stadler from Social Media and Internet Marketing
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New Version of AdWords Full of New Features

New Version of AdWords Full of New Features | Utilising Social Media | Scoop.it
Google’s latest version of AdWords (API v201302) comes complete with new features and a number of changes to the existing services. Version 201209 is now “deprecated and will sunset on July 1,” reads a blog p...

Via Manish Dhane
Richard Stadler's insight:

Learning time again...

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Rescooped by Richard Stadler from Social Media and Internet Marketing
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Google+ Launches Updated Profile Pages With Larger Cover Photos, Revamped Local Reviews & About Tabs

Google+ Launches Updated Profile Pages With Larger Cover Photos, Revamped Local Reviews & About Tabs | Utilising Social Media | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

Via Manish Dhane
Richard Stadler's insight:

G+ vs. Facebook. All good for the consumer...

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Richard Stadler's curator insight, March 7, 2013 3:50 AM

G+ gets a makeover

Rescooped by Richard Stadler from Social Media and Internet Marketing
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Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]

Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC] | Utilising Social Media | Scoop.it
Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]

Via Manish Dhane
Richard Stadler's insight:

We need to get ahead of the pack!

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Rescooped by Richard Stadler from The African Internet
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Why winning in African tech is a patience game

Why winning in African tech is a patience game | Utilising Social Media | Scoop.it
There is a lot of hype surrounding Africa's nascent technology scene today. As all shrewd investors know, it is often best to avoid the wisdom of the crowd. The louder the hype, the more bearish one should go and vis-versa.

Via Online Africa
Richard Stadler's insight:

Africa is smartphone heaven, A great market for the mobile-capable.

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Rescooped by Richard Stadler from Social Media and Internet Marketing
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6 Ways To Build Instant Trust And Authority Online

6 Ways To Build Instant Trust And Authority Online | Utilising Social Media | Scoop.it
Smart marketers realize that the very first time that a visitor lands on your website you're a totally unknown entity. Who is this person? What do they do? And even more importantly: should I trust this person and listen to what they have to say?

Via Manish Dhane
Richard Stadler's insight:

Trust is fundemantal to the customer engagement process. It can take time to build up (deliver on your promises), but seconds to destroy...

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Rescooped by Richard Stadler from Social Media and Internet Marketing
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4 Ways to Use Pinterest to Rank High in Search Engines

4 Ways to Use Pinterest to Rank High in Search Engines | Utilising Social Media | Scoop.it

It’s no secret that companies are using the social media network Pinterest for marketing purposes and doing so successfully.

 

So how do you use Pinterest to get your website or blog ranking high in search engines.

 

Find Out More: http://www.jeffbullas.com/2013/01/31/4-ways-to-use-pinterest-to-rank-high-in-search-engines/


Via Antonino Militello, Manish Dhane
Richard Stadler's insight:

Pinterest is great for visuals, and that's not limited to fashion and other eye candy. Think of a civil engineering group building a bridge with before, after and time-lapse images...

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Gareth Harris's curator insight, February 8, 2013 11:40 AM

Do you use Pinterest?

Cathryn Brimhall's curator insight, February 8, 2013 3:36 PM

Pinterest, it depends... the consumer side turns me off, the business to biz side doesn't seem to take off, but personally I like it :-)

Richard Stadler's comment, February 14, 2013 12:21 PM
@gareth Yes I do. I'm exploring different media platforms to find out their marketing value.
Rescooped by Richard Stadler from Social Media and Internet Marketing
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6 Reasons Starbucks Excels at Social Media Marketing - Business 2 Community

6 Reasons Starbucks Excels at Social Media Marketing - Business 2 Community | Utilising Social Media | Scoop.it
6 Reasons Starbucks Excels at Social Media Marketing
Business 2 Community
Social Media. By ZOG Digital, Published January 31, 2013 ...

Via Mick Say, Raphael Doctah Love, warehouseIt, Manish Dhane
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