When it comes to website optimization, search and social do share a complementary relationship. While the two facets of digital marketing are often independently managed, the lines are increasingly blurred as both disciplines work together in delivering a common goal: information discovery.
While SEO and social media calls for two distinctive sets of skills and expertise, the integration of search and social has made it possible to attain two objectives in a single effort.
An article on Forbes defines the unofficial term “social SEO” as such,
Social SEO encompasses the idea that social media links and interaction play a huge part in a website’s search rankings.
Google’s latest version of AdWords (API v201302) comes complete with new features and a number of changes to the existing services. Version 201209 is now “deprecated and will sunset on July 1,” reads a blog p...
There is a lot of hype surrounding Africa's nascent technology scene today. As all shrewd investors know, it is often best to avoid the wisdom of the crowd. The louder the hype, the more bearish one should go and vis-versa.
Smart marketers realize that the very first time that a visitor lands on your website you're a totally unknown entity. Who is this person? What do they do? And even more importantly: should I trust this person and listen to what they have to say?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.