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Utilising Social Media
How to use it; integrate it with other marketing strategies, social media strategies
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The SEO Value of a Google+ Profile [INFOGRAPHIC]

The SEO Value of a Google+ Profile [INFOGRAPHIC] | Utilising Social Media | Scoop.it

Via Manish Dhane
Richard Stadler's insight:

G+ SEO, and how to use it...

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Is There Really Such Thing As Unique Social Media Content?

Is There Really Such Thing As Unique Social Media Content? | Utilising Social Media | Scoop.it
Do you think it’s possible to create truly unique, compelling content on social media for your business or brand? Consider this; every single day there are… 1,310,000 new blog posts published – on ...

Via Manish Dhane
Richard Stadler's insight:

This is something I've been thinking about and experiencing as I trawl through the blogoshere. I see something new pop up, and every blogger suddenly becomes an expert on how to use and incorporate the new new thing into their Internet lives.

 

The same thing is repeated across countless blogs,mainly because the blogger doesn't know very much about the new new thing, but also because they just want their name "out there". The problem is they add to the already cluttered blogoshere and is a pain to wade through. Blogspam I think I'll call it.

 

And there's nothing to be done about switching off these maggots except blocking their site. But they live on, waiting to pounce on a newbie. aaaaargh!

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Evernote vs. Google Keep: Which Does More?

Evernote vs. Google Keep: Which Does More? | Utilising Social Media | Scoop.it
Now that Google Keep is out, how does it compare against note taking juggernaut Evernote?

Via Manish Dhane
Richard Stadler's insight:

The latest soon-to-be-scrapped app from Google. Google Reader's demise was not good for PR. They didn't have to anything to enhance it or spend money enhancing it. People were happy. Now they're not.

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The State Of Social Sharing In 2013

The State Of Social Sharing In 2013 | Utilising Social Media | Scoop.it
The State Of Social Sharing In 2013 [INFOGRAPHIC]

Via Manish Dhane
Richard Stadler's insight:

A nice bit of catch up here. In reality, these stats change on a monthly basis. It also shows you need to be at the top of your game all the time, and have dedicated social media staff, not some office clerk playing with FB in his spare time...

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The History of Advertising on Facebook [INFOGRAPHIC]

The History of Advertising on Facebook [INFOGRAPHIC] | Utilising Social Media | Scoop.it
The Social Ad Series is supported by LoopFuse, which provides forever-free marketing automation software that closes the loop between sales and marketing with smarter lead captu...

Via Manish Dhane
Richard Stadler's insight:

Where to from here. Can you imagine the Web 10 years from now?

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Everything You Ever Wanted to Know About LinkedIn’s 1 Billion Endorsements (Infographic)

Everything You Ever Wanted to Know About LinkedIn’s 1 Billion Endorsements (Infographic) | Utilising Social Media | Scoop.it
LinkedIn's endorsement feature is less than six months old, but it has quickly become one of the most popular aspects of the social network for professionals.

Via Manish Dhane
Richard Stadler's insight:

An endorsement a day...

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Social media engagement for US and UK TV watchers falls to 23-24%: Report

Social media engagement for US and UK TV watchers falls to 23-24%: Report | Utilising Social Media | Scoop.it
Social media may be on the rise as millions of users flock to Facebook and Twitter, but in the US and UK, active use of social services to discuss a show while watching TV is on the ...
Richard Stadler's insight:

Here's another 500 steps to unbeleivable success pitch, but the interactive TV is on the horizon. Now if only there was just 1 step....

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What's the bottom line with social media?

What's the bottom line with social media? | Utilising Social Media | Scoop.it
Even though 70% of businesses use social platforms, it’s still too easy to spend heavily on social without much to show for it.That was one of the key insights from a presentation by Salesforce (What's the bottom line with social media?
Richard Stadler's insight:

Use your budget wisely, Set up your analytics correctly and set expectations and goals. The web is not a panacea for everything.

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Social Media - What's Hot...What's Not

Social Media - What's Hot...What's Not | Utilising Social Media | Scoop.it
It seems everyone is talking about ways to use social media for business, but social media tools grow so quickly and change so often that it's hard to know if you're using them in the best way. This workshop can help.

Via Annetta Powell
Richard Stadler's insight:

An excellent presentation on the state of the social media nation...

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RIP Google Reader

RIP Google Reader | Utilising Social Media | Scoop.it
Google is killing off its RSS reader, Google Reader.

Via Manish Dhane
Richard Stadler's insight:

The King is dead, long live....?

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8 Critical Steps For B2B Facebook Advertising Success

8 Critical Steps For B2B Facebook Advertising Success | Utilising Social Media | Scoop.it
Wondering how to optimize your Facebook advertising campaigns for business-to-business? We've broken down the process into eight essential steps.

Via Manish Dhane
Richard Stadler's insight:

Do FB right and the tears will go away !

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Top 10 Social Networking Sites by Market Share of Visits [January 2013]

Top 10 Social Networking Sites by Market Share of Visits [January 2013] | Utilising Social Media | Scoop.it
We are a bit late with January data. But here are the top 10 social networking sites by U.S. market share of visits. On the interactive chart you can already see the February 2013 data. I will add commentary to the latest changes next week.

Via Manish Dhane
Richard Stadler's insight:

You know where to go...

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5 Implications Of The New Facebook News Feed For Your Business

5 Implications Of The New Facebook News Feed For Your Business | Utilising Social Media | Scoop.it
This week, Facebook announced a redesign to the News Feed that will impact content and advertising strategies.

Via Manish Dhane
Richard Stadler's insight:

The game for business social media seems to change on a weekly basis. We need to be early adopters all the time. Some early adoption will bear fruit, others will bomb. It's a steep cliff to climb all the time, and only the most prepared will win.

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5 Tips to Make Your LinkedIn Profile Irresistible

5 Tips to Make Your LinkedIn Profile Irresistible | Utilising Social Media | Scoop.it
Are you looking to make your LinkedIn profile more attractive to recruiters?   1. Keywords in your profile Search engine optimization is a key element of your LinkedIn profile.

Via Manish Dhane
Richard Stadler's insight:

Put some makeup on your |LinkedIn presence...:-)

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Hermano Miller's curator insight, April 2, 2013 10:27 PM

the irresistible key to interacting online is Keywords. The right keyword opens up word wide web opportunities.

Rescooped by Richard Stadler from Social Media and Internet Marketing
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Google Introduces Tool to Calculate Mobile ROI

Google Introduces Tool to Calculate Mobile ROI | Utilising Social Media | Scoop.it
Google has rolled out a tool to let businesses calculate their mobile ROI.

Via Manish Dhane
Richard Stadler's insight:

This is great. With the focus of social media communication moving more and more to the distracted, mobile user, here is an app that can directly measure your mobile ROI for tweakability.

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64 Google+ Content Strategies

64 Google+ Content Strategies | Utilising Social Media | Scoop.it
Like this infographic? Grab a proven framework for content marketing that works from Copyblogger.

Via Manish Dhane
Richard Stadler's insight:

Ignore G+ at your peril, It's the 2nd largest social media platform after FB, and it's rising...

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The Best and Worst Times to Post on Social Networks

The Best and Worst Times to Post on Social Networks | Utilising Social Media | Scoop.it
The best and worst times to post on social networks Facebook, Twitter, LinkedIn, Google+, and Pinterest.

Via Manish Dhane
Richard Stadler's insight:

Ladies and gentlemen, sychronise your watches...

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Greg DiVilbiss's curator insight, May 29, 2013 3:51 PM

If you are trying to reach people...check this out.

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Is technology zapping our children’s creativity?

It seems like just the other day that one of the greatest parenting concerns was how much time children spent in front of the television.

Via Online Africa
Richard Stadler's insight:

Technology is robbing our kids of face to face physical contact. They sms each other when they are 2 metres away from each other. There are no talking or engagement skills being formed.

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Social Media & Small Business: 16 Facts You Need | Heidi Cohen

Social Media & Small Business: 16 Facts You Need | Heidi Cohen | Utilising Social Media | Scoop.it
The fastest growing small businesses (SMBs) are known for being nimble players who leverage the most effective business and marketing tools to extend reach and increase sales cost-efficiently.
Richard Stadler's insight:

The great Heidi Cohen :) Social media is for the small guys too...

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Vine: The Next Viral Movie Marketing Tool?

Vine: The Next Viral Movie Marketing Tool? | Utilising Social Media | Scoop.it
Twitter's new Vine app has buzz in the microblogging platform since being introduced in January. Now FilmDistrict is using the looping video tool to prom (RT @NikkiFinke: Is Vine The Next Social Media Movie Marketing Tool?
Richard Stadler's insight:

Micro movies - soon at a theatre near you. Imagine watching this type of movie bite through your Google Glasses...

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Web 3.0 Concepts Explained in Plain English (Presentations)

Web 3.0 Concepts Explained in Plain English (Presentations) | Utilising Social Media | Scoop.it
Web 3.0 will be about semantic web, personalization (e.g. iGoogle), intelligent search and behavioral advertising among other things.
Richard Stadler's insight:

The future of the web looks bright indeed. We need to pro-actively put systems in place now to cater to future "wants"...

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5 Creative Ways to Use LinkedIn Company Pages

5 Creative Ways to Use LinkedIn Company Pages | Utilising Social Media | Scoop.it
LinkedIn Company Pages: Here's how a number of larger brands are creatively using their LinkedIn company pages, and some of them are doing cool things.

Via Manish Dhane
Richard Stadler's insight:

These are very broad ideas that need to be broken down into smaller chunks to reakky be meaningfull.

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Pinterest Introduces Analytics Platform

Pinterest Introduces Analytics Platform | Utilising Social Media | Scoop.it
Pinterest introduced a web-based analytics tool Tuesday morning, allowing site owners to track users' engagement with their sites on Pinterest.

Via Manish Dhane
Richard Stadler's insight:

Pinterest focusing on B2B now. Good for (visual) business!

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The State Of Social Ads [INFOGRAPHIC]

The State Of Social Ads [INFOGRAPHIC] | Utilising Social Media | Scoop.it
The State Of Social Ads [INFOGRAPHIC]

Via Manish Dhane
Richard Stadler's insight:

Good information

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iPad - Mobile Platform getting over 55% eCommerce Sales

iPad - Mobile Platform getting over 55% eCommerce Sales | Utilising Social Media | Scoop.it
Infographic on Mobile eCommerce Platform driving sales from iPad, iPhone and Android Mobile with business marketing tactics for eCommerce sales from mobile

Via Manish Dhane
Richard Stadler's insight:

The stats don't lie...!

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