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Utilising Social Media
How to use it; integrate it with other marketing strategies, social media strategies
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Top 12 Mobile Social Apps for your Smartphone

Top 12 Mobile Social Apps for your Smartphone | Utilising Social Media | Scoop.it

Top 12 Mobile Social Apps for your Smartphone http://sco.lt/4uUzQn #business #biz #Biztips #Bizadvice #Biztips #Bizadvice #Globalbiz

 

 


Via TechinBiz
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G

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Facebook Finally Gets Hashtag Support

Facebook Finally Gets Hashtag Support | Utilising Social Media | Scoop.it
Hashtags are coming to Facebook to help users better surface conversations.

Via Manish Dhane
Richard Stadler's insight:

I have to do this. I hope they don't make a hash of things!!!

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Niklank Jain's curator insight, June 13, 2013 1:26 AM

Facebook Finally Gets Hashtag Support

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Non-SEO Tips for Writing Click-Worthy Blog Post Titles

Non-SEO Tips for Writing Click-Worthy Blog Post Titles | Utilising Social Media | Scoop.it
How many articles have you read about how to write the best blog titles for SEO? Lots? Yeah, me too. Well, here’s another idea; how about writing blog post titles with an aim to captivate and compe...

Via Manish Dhane
Richard Stadler's insight:

At last, no more 1, 354,765,985 ways to sure-fire ways to write a better blog...

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Richard Stadler's curator insight, June 11, 2013 7:12 AM

My bad. He does it as well. Here are the next 373 ways to write a killer blog. zzzzzzzzz...

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8 Funny SEO Jokes

8 Funny SEO Jokes | Utilising Social Media | Scoop.it
Who says SEO isn’t fun?… Well a few people I suppose…. But what do they know! Here are a few of the best SEO jokes around and there are many more to be found (you are warned) by checking out the link at the bottom of this this post.

Via Manish Dhane
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The Resilience of Internet Connectivity in East and South Africa: A Case Study

The Resilience of Internet Connectivity in East and South Africa: A Case Study | Utilising Social Media | Scoop.it
On March 27, 2013 at 6:20 a.m. UTC, the SeaMeWe-4 cable outage affected connectivity across the world.  SeaWeMe-4 is currently the largest submarine cable connecting Europe and Asia.  The Renesys b...

Via Online Africa
Richard Stadler's insight:

We can be glad we have the infrastructure in place....

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Innovative CocoaLink Mobile Technology Program Expands to Cote d’Ivoire

Innovative CocoaLink Mobile Technology Program Expands to Cote d’Ivoire | Utilising Social Media | Scoop.it

The Hershey Company (HSY) announced today that its innovative mobile phone program, CocoaLink, is expanding to Cote d’Ivoire (Ivory Coast), which is the world’s largest producer of cocoa. CocoaLink helps farmers grow greater quantities and higher quality of cocoa through farm training provided by low-cost SMS messages and expert exchanges via mobile phones


Via Online Africa
Richard Stadler's insight:

Africans thinking outside the box..

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Content Curation and Its Impact on Building a Brand Online

Content Curation and Its Impact on Building a Brand Online | Utilising Social Media | Scoop.it
As an outstanding branding tool if done effectively, Content Curation gains a spotlight among up and coming online brands; including those by home based business owners.

Via Marta Torán
Richard Stadler's insight:

Keep your content in sync with the of your web presence. Keep it simple, easy to understand and provide information. You have to give to get...

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Marta Torán's curator insight, May 28, 2013 1:56 AM

Interesante artículo de Annetta Powell sobre Curación de Contenidos y cómo puede utilizarse como una herramienta de Marketing.

 

Hacer un buen trabajo seleccionando y filtrando contenido de Calidad ayuda a crear marca y comunicar una imagen coherente.

 

 

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Search Traffic Drops 30%: Is Google Search Traffic Rapidly Fading? Check These Stats

Search Traffic Drops 30%: Is Google Search Traffic Rapidly Fading? Check These Stats | Utilising Social Media | Scoop.it
Traffic from Google to digital publishers dropped 30% over the past eight months.

Via Robin Good
Richard Stadler's insight:

Yet another scare story

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Sigrid de Kaste's curator insight, May 5, 2013 7:06 PM

That's interesting and worthwhile keeping an eye on for your online marketing decisions

Mr Branson's curator insight, May 7, 2013 7:40 AM

Google search is 'changing' but Google will GROW with video and search content is moving from written content to video advertising content from websites, blogs to every platform over this and the next century. http://www.infogurushop.com/a-z-business-video-directory-links/ the world of business, advertising and web will again transform and potentially eradicate traditional offline business practices as most of us know it as video takes center stage worldwide. 

Joe Wise's curator insight, May 13, 2013 9:15 PM

Need an SEO guru to verify or dismantle this argument... anyone?

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Facebook completes one-column Timeline rollout, says users now adding 200m items daily to the new sections

Facebook completes one-column Timeline rollout, says users now adding 200m items daily to the new sections | Utilising Social Media | Scoop.it
Facebook on Tuesday announced it has completed rolling out the new sections on its Timeline profiles to everyone. Furthermore, the company says users are now collectively adding almost ...

Via Manish Dhane
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Better late then never

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Search Traffic Drops 30%: Is Google Search Traffic Rapidly Fading? Check These Stats

Search Traffic Drops 30%: Is Google Search Traffic Rapidly Fading? Check These Stats | Utilising Social Media | Scoop.it
Traffic from Google to digital publishers dropped 30% over the past eight months.

Via Robin Good
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Mr Branson's curator insight, May 7, 2013 7:40 AM

Google search is 'changing' but Google will GROW with video and search content is moving from written content to video advertising content from websites, blogs to every platform over this and the next century. http://www.infogurushop.com/a-z-business-video-directory-links/ the world of business, advertising and web will again transform and potentially eradicate traditional offline business practices as most of us know it as video takes center stage worldwide. 

Joe Wise's curator insight, May 13, 2013 9:15 PM

Need an SEO guru to verify or dismantle this argument... anyone?

Richard Stadler's curator insight, May 15, 2013 4:33 AM

Yet another scare story

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Smart relationships

Smart relationships | Utilising Social Media | Scoop.it

Icelanders now have a mobile app that checks your blood relationship to your potential date - seriously.

Richard Stadler's insight:

Smart relationshipsIt's a strange World out there: An Android app has been developed in Iceland that checks whether your date is blood-related to you - seriously! With a population of only 320,000 they have to be careful...

I had to put this in, because, while it does have a serious side to it, it’s also very funny.

 

Iceland has a population of about 320,000, which inevitably means that people are somehow related to each other, and this could lead to some potentially embarrassing situations when you find out that your date is your first cousin.

 

A new smartphone app is now available that allows users to see how they are related to each other. The app uses Near Field Technology, so that users can "bump" their phones, and it sounds a warning if they are too closely related.

 

The problem of close blood relationships seems to be an issue particularly unique to Iceland, as most of the population is descended from a group of 9th-century Viking settlers, and there is an online database that holds genealogical records of almost the entire population going back 300 years.

 

The app was created by University of Iceland students in a contest calling for "new creative uses" of the online database. The app now allows any two Icelanders to see how closely related they are, simply by touching phones.

Blood Red!

The database can be checked online by any Icelandic resident. The app now makes the data available to Icelanders on their mobile phones. It’s an Android app, and has been downloaded almost 4000 times since it was made available. An iPhone version is in the pipeline.

 

The Icelandic population is not inbred, but the app makes relationship data far more available, so that people can very quickly make sure that their date is not blood related to them or (heaven forbid) marry someone who is too close to them. 

 

Imagine your first date: "Hi, can I touch your..... phone"?

 

Posted by Richard Stadler

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Scaling Internet-Based Startups in African Markets - Afrinnovator

Scaling Internet-Based Startups in African Markets - Afrinnovator | Utilising Social Media | Scoop.it
Scaling Internet-based business in Africa is not a matter of simply 'build it and they will come' to some extent, you have to be prepared to go out and get them.

Via Online Africa
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South Africa needs to get its act together. As the country with the highest GDP and best infrastructure, we should be far ahead.

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18 Fresh Stats About the Current State of Social Media Marketing

18 Fresh Stats About the Current State of Social Media Marketing | Utilising Social Media | Scoop.it
Discover 18 new social media marketing statistics to help improve your inbound marketing.
Richard Stadler's insight:

A fresh insight is always worth it...

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SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites | Utilising Social Media | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to

Via Robin Good
Richard Stadler's insight:

The secrets are out!

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classifieds2india's comment, August 28, 2013 8:08 AM
amazing factors
Lynn O'Connell for O'Connell Meier's curator insight, September 14, 2013 12:41 AM

From May 2013, so some things may have changed...


Maggie DeGennaro's comment, September 15, 2013 12:37 PM
Great information...
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Non-SEO Tips for Writing Click-Worthy Blog Post Titles

Non-SEO Tips for Writing Click-Worthy Blog Post Titles | Utilising Social Media | Scoop.it
How many articles have you read about how to write the best blog titles for SEO? Lots? Yeah, me too. Well, here’s another idea; how about writing blog post titles with an aim to captivate and compe...

Via Manish Dhane
Richard Stadler's insight:

My bad. He does it as well. Here are the next 373 ways to write a killer blog. zzzzzzzzz...

more...
Richard Stadler's curator insight, June 11, 2013 7:10 AM

At last, no more 1, 354,765,985 ways to sure-fire ways to write a better blog...

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How to Use the LinkedIn Contacts Feature

How to Use the LinkedIn Contacts Feature | Utilising Social Media | Scoop.it
LinkedIn Contacts: learn about this new feature and how to create an easy-to-manage, all-in-one interface for your email databases and LinkedIn connections.

Via Manish Dhane
Richard Stadler's insight:

LinkedIn is great for networking with professionals (as opposed to FB). Use every opportunity to use contacts tools appropiately.

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Phil Lauterjung's curator insight, June 6, 2013 6:41 PM

This looks like it could be an incredibly useful feature for LinkedIn. I was already using it, but now they have greatly increased its usefulness. Give it a look and let me know what you think.

 

 
Nacho Vega's curator insight, June 10, 2013 3:06 AM

Networking power!

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The Three Pillars Of SEO In 2013: Content, Links, And Social Media

The Three Pillars Of SEO In 2013: Content, Links, And Social Media | Utilising Social Media | Scoop.it
A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out.

Via Manish Dhane
Richard Stadler's insight:

You need a comprehensive SEO to complete all the work you've done on content. Without good SEO, your work is for nothing.

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6 Things To Increase User Engagement On A Website

6 Things To Increase User Engagement On A Website | Utilising Social Media | Scoop.it
Before you quit or step down, take a second look! The world wide web is increasing because requirement is increasing. The consumer platform is huge! This is your opportunity to become “the next big thing”, if you can perform efficiently.

Via Manish Dhane
Richard Stadler's insight:

Anything that will help you demonstrate your product's value to a wider audience is worth looking at...

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Patricia Goodman's curator insight, May 29, 2013 5:11 PM

Good tips for increasing engagement.

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Social Tools in the Workplace: a Microsoft survey

Social Tools in the Workplace: a Microsoft survey | Utilising Social Media | Scoop.it
Social Tools in the Workplace is a recent Microsoft survey that reveals how information workers around the world view social tools. You can see the results in overview in this infographic below or ...

Via Marta Torán
Richard Stadler's insight:

This is a case of the younger vs the older generation, but the move is toward social tools and intranets and internets to gain more productivity.

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Marta Torán's curator insight, May 28, 2013 3:07 PM

Una infografía que reproduce una encuesta de Microsoft sobre el uso de las herramientas sociales en el lugar de trabajo.

 

Aumento de la productividad.

 

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Pinterest Reportedly Set To Announce Business Analytics Product

Pinterest Reportedly Set To Announce Business Analytics Product | Utilising Social Media | Scoop.it
Pinterest will announce an analytics product for its business users as early as Tuesday, according to Reuters.

Pinterest began to formalize its business program last November with a new Pinterest for Business website, a tool for letting users convert existing accounts from personal to new business accounts, and other business-related products.


Via Wanda Rawlins
Richard Stadler's insight:

Old news, but here it is...

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Wanda Rawlins's curator insight, March 16, 2013 12:38 PM
Related EntriesPinterest Lands Another $200 Million In FundingPinnerific: Pinterest New Navigation & Look Rolling Out To Select UsersPinterest Makes First Acquisition By Scooping Up Recipe Discovery Site PunchforkPinning The Competition: Pinterest’s Four-Digit Growth Is Tops Of 2012Pinterest Grows Up & Goes Corporate With New Tools (And TOS) For BusinessesPinterest Debuts In comScore's Top 50 Web Properties
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Joburg broadband network to go live on 1 July

Joburg broadband network to go live on 1 July | Utilising Social Media | Scoop.it
The City of Joburg Broadband Project will go live on 1 July 2013 following a 3 year build phase

Via Online Africa
Richard Stadler's insight:

I wish I was in Jhb :)

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Men vs. women: Battle of the social media sexes | Articles | Home

Men vs. women: Battle of the social media sexes | Articles | Home | Utilising Social Media | Scoop.it
Forget guys being from Mars, and ladies from Venus. When it comes to the Internet, dudes are on YouTube and Google+, and gals on Twitter and Pinterest.
Richard Stadler's insight:

Take your corners please...

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5 Reasons Your Small Business Needs Local SEO | Business 2 Community

5 Reasons Your Small Business Needs Local SEO | Business 2 Community | Utilising Social Media | Scoop.it
Local SEO is very important for many small businesses and is also one of the more difficult online marketing strategies to master. This is partly because
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Opinion manipulation

Opinion manipulation | Utilising Social Media | Scoop.it

How thought leaders affect purchasing decisions. Even when you don't want the product! That's Lady Gaga btw...

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Opinion leadersOpinion leaders, their power, and how they shape social media user's opinions and buying habits.

 

Firstly, we need to define an opinion leader. Opinion leadership is leadership by anactive media user, who interprets the meaning of media messages or content for lower-end media users. Typically, the opinion leader is held in high esteem by those who accept his or her opinions. (Wikipedia)

 

Think Oprah and Richard Branson. In fact, Richard Branson is a great example, as he always has something to say, mainly on Twitter, LinkedIn, and Google+. He has over 3 million Twitter followers, but he’s left in the dust by Oprah, who has over 18 million followers. Why would so many people want to follow them? They want their opinion, they want to be shown what to do, they want association, they want a shortcut to riches and fame; however, some really do want to learn. The sad fact, though, is that these leaders typically have staff, who manage their media presence. Here are the people with the most followers on Twitter:

Justin Bieber (37M)Lady Gaga (36M)Katy Perry (35M)Rihanna (29M)Barak Obama (29M)

As you can see, entertainment seems to be the number 1 factor driving these numbers, led by a 19-year-old. So do we cast Twitter aside? No, because we need to tap into that audience, and see what makes them tick, and direct our messaging accordingly. (And hopefully sign Lady Gaga)!  Barack Obama seems to be an aberration, but clearly there are enough people on Twitter who want to have their say in his policies, and I doubt their comments are neutral.

 

LinkedIn has a completely different demographic, and this demonstrates that, when segmenting your market, you need to choose the right platform for your messaging. Here is an example of the most followed opinion leaders on LinkedIn:

Richard BransonBarack ObamaDeepak ChopraJack WelchAnthony Robbins

Not an entertainer in sight. All the above are business focused people, and the upwardly mobile want to hear what they have to say, and gain from their experience. The opinion leaders know this, so they can add a bit of self-promotion as well – “my new book…” Oprah Winfrey’s book club is an example of an opinion leader giving credibility to a book. If a book is touted in the club, its sales soar – and you may not even like the book, but you'll buy it anyway, because Oprah said so. Publishers pay her huge amounts to punt a book, something that many of her followers may not realise.

 

Research has shown that opinion leaders consist of a mere 15% of the online presence, yet they have a disproportionate audience in social media. Advertisers need to cosy up to these people, and try to get one or two of them “on board” their marketing plan. It may be expensive, but it gives your brand and your products credibility or coolness. You don’t want to miss that, or have an opinion leader give your company/product the thumbs-down. Opinion leaders can easily shape people's thinking about a product or service, and their buying patterns, simply through emotional or credibility sound bites.

 

Online Opinion Leaders are highly active on social media, and write web articles or blogs at least once a month and read media from all channels to confirm opinion-forming trends. The majority of opinion leaders, however, tend to forward links to existing content in their blogs. Perhaps just one other thing to mention. Do you think you could never be an opinion leader? Read this article, and think again.

 

Opinion leaders are normally highly connected people. They stay in regular online contact with twice as many people as average web users, and hence gain a wide-ranging view of current affairs. They become their own content aggregators, as they push out the next spicy bit of comment. Here's a link you'll want to look at - this is LinkedIn's Influencer's Program, with comments and articles from high profile people, all on one page. How easy can it get?

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AP Twitter hack causes panic on Wall Street and sends Dow plunging

AP Twitter hack causes panic on Wall Street and sends Dow plunging | Utilising Social Media | Scoop.it
Market recovers after hackers tweeted from the official AP feed that two explosions had hit the White House
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The power of social media...

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