Who says SEO isn’t fun?… Well a few people I suppose…. But what do they know! Here are a few of the best SEO jokes around and there are many more to be found (you are warned) by checking out the link at the bottom of this this post.
The Hershey Company (HSY) announced today that its innovative mobile phone program, CocoaLink, is expanding to Cote d’Ivoire (Ivory Coast), which is the world’s largest producer of cocoa. CocoaLink helps farmers grow greater quantities and higher quality of cocoa through farm training provided by low-cost SMS messages and expert exchanges via mobile phones
Icelanders now have a mobile app that checks your blood relationship to your potential date - seriously.
Richard Stadler's insight:
Smart relationshipsIt's a strange World out there: An Android app has been developed in Iceland that checks whether your date is blood-related to you - seriously! With a population of only 320,000 they have to be careful...
I had to put this in, because, while it does have a serious side to it, it’s also very funny.
Iceland has a population of about 320,000, which inevitably means that people are somehow related to each other, and this could lead to some potentially embarrassing situations when you find out that your date is your first cousin.
A new smartphone app is now available that allows users to see how they are related to each other. The app uses Near Field Technology, so that users can "bump" their phones, and it sounds a warning if they are too closely related.
The problem of close blood relationships seems to be an issue particularly unique to Iceland, as most of the population is descended from a group of 9th-century Viking settlers, and there is an online database that holds genealogical records of almost the entire population going back 300 years.
The app was created by University of Iceland students in a contest calling for "new creative uses" of the online database. The app now allows any two Icelanders to see how closely related they are, simply by touching phones.
The database can be checked online by any Icelandic resident. The app now makes the data available to Icelanders on their mobile phones. It’s an Android app, and has been downloaded almost 4000 times since it was made available. An iPhone version is in the pipeline.
The Icelandic population is not inbred, but the app makes relationship data far more available, so that people can very quickly make sure that their date is not blood related to them or (heaven forbid) marry someone who is too close to them.
Imagine your first date: "Hi, can I touch your..... phone"?
Before you quit or step down, take a second look! The world wide web is increasing because requirement is increasing. The consumer platform is huge! This is your opportunity to become “the next big thing”, if you can perform efficiently.
Pinterest will announce an analytics product for its business users as early as Tuesday, according to Reuters.
Pinterest began to formalize its business program last November with a new Pinterest for Business website, a tool for letting users convert existing accounts from personal to new business accounts, and other business-related products.
How thought leaders affect purchasing decisions. Even when you don't want the product! That's Lady Gaga btw...
Richard Stadler's insight:
Opinion leadersOpinion leaders, their power, and how they shape social media user's opinions and buying habits.
Firstly, we need to define an opinion leader. Opinion leadership is leadership by anactive media user, who interprets the meaning of media messages or content for lower-end media users. Typically, the opinion leader is held in high esteem by those who accept his or her opinions. (Wikipedia)
Think Oprah and Richard Branson. In fact, Richard Branson is a great example, as he always has something to say, mainly on Twitter, LinkedIn, and Google+. He has over 3 million Twitter followers, but he’s left in the dust by Oprah, who has over 18 million followers. Why would so many people want to follow them? They want their opinion, they want to be shown what to do, they want association, they want a shortcut to riches and fame; however, some really do want to learn. The sad fact, though, is that these leaders typically have staff, who manage their media presence. Here are the people with the most followers on Twitter:
Justin Bieber (37M)Lady Gaga (36M)Katy Perry (35M)Rihanna (29M)Barak Obama (29M)
As you can see, entertainment seems to be the number 1 factor driving these numbers, led by a 19-year-old. So do we cast Twitter aside? No, because we need to tap into that audience, and see what makes them tick, and direct our messaging accordingly. (And hopefully sign Lady Gaga)! Barack Obama seems to be an aberration, but clearly there are enough people on Twitter who want to have their say in his policies, and I doubt their comments are neutral.
LinkedIn has a completely different demographic, and this demonstrates that, when segmenting your market, you need to choose the right platform for your messaging. Here is an example of the most followed opinion leaders on LinkedIn:
Richard BransonBarack ObamaDeepak ChopraJack WelchAnthony Robbins
Not an entertainer in sight. All the above are business focused people, and the upwardly mobile want to hear what they have to say, and gain from their experience. The opinion leaders know this, so they can add a bit of self-promotion as well – “my new book…” Oprah Winfrey’s book club is an example of an opinion leader giving credibility to a book. If a book is touted in the club, its sales soar – and you may not even like the book, but you'll buy it anyway, because Oprah said so. Publishers pay her huge amounts to punt a book, something that many of her followers may not realise.
Research has shown that opinion leaders consist of a mere 15% of the online presence, yet they have a disproportionate audience in social media. Advertisers need to cosy up to these people, and try to get one or two of them “on board” their marketing plan. It may be expensive, but it gives your brand and your products credibility or coolness. You don’t want to miss that, or have an opinion leader give your company/product the thumbs-down. Opinion leaders can easily shape people's thinking about a product or service, and their buying patterns, simply through emotional or credibility sound bites.
Online Opinion Leaders are highly active on social media, and write web articles or blogs at least once a month and read media from all channels to confirm opinion-forming trends. The majority of opinion leaders, however, tend to forward links to existing content in their blogs. Perhaps just one other thing to mention. Do you think you could never be an opinion leader? Read this article, and think again.
Opinion leaders are normally highly connected people. They stay in regular online contact with twice as many people as average web users, and hence gain a wide-ranging view of current affairs. They become their own content aggregators, as they push out the next spicy bit of comment. Here's a link you'll want to look at - this is LinkedIn's Influencer's Program, with comments and articles from high profile people, all on one page. How easy can it get?
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