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Utilising Social Media
How to use it; integrate it with other marketing strategies, social media strategies
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Rescooped by Richard Stadler from Internet Marketing Strategy 2.0
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Big Brands Start To Engage Customers For Hours At A Time via Curated Music Playlists

Big Brands Start To Engage Customers For Hours At A Time via Curated Music Playlists | Utilising Social Media | Scoop.it

Via Robin Good
Richard Stadler's insight:

Another innovative way to reach your market...

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Robin Good's curator insight, August 22, 2013 3:57 PM



While they may cost a few thousand dollars if commisioned through an agency, curated music playlist appear to be an emerging approach for big brands to develop a closer relationship with their fans.


From Nissan, to Juicy Fruit, Telus and Mr. Clean, there are already several large brands who have been investing in compiling dedicated music playlists to engage and stay in contact with their customers and potential ones for hours at a time. 


Songza (available only in the US and Canada) is one of the pioneering music distribution platforms monetizing this approach.


My comment: DJs and music experts may have yet to witness the opportunity to become fully part of the communication and marketing process of big brands by curating all of their marketing-related music needs.


Check out this article to learn more about it: http://www.6smarketing.com/blog/songza/ 






Johel Mercado's comment, August 27, 2013 9:18 PM
prueba
Rescooped by Richard Stadler from Transmedia: Storytelling for the Digital Age
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Does transmedia storytelling provide an effective educational experience?

Does transmedia storytelling provide an effective educational experience? | Utilising Social Media | Scoop.it

Via The Digital Rocking Chair
Richard Stadler's insight:

Transmedia is still new, and agencies will need to play with it some more to see what works...

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Pamela Koefoed's curator insight, August 26, 2013 1:37 PM

It makes a lot of sense to use a variety of mediums to impart information and to teach with technology.

Hans Heesterbeek's curator insight, August 27, 2013 1:46 AM

Nice project 

Rescooped by Richard Stadler from Social media and the Internet
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39 Awesome Tools and Resources for Blogging and Social Media Marketing

39 Awesome Tools and Resources for Blogging and Social Media Marketing | Utilising Social Media | Scoop.it
Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business.

Via imaginetsa
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Rescooped by Richard Stadler from Social media and the Internet
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10 Wowing Social Media Statistics - State of Search

10 Wowing Social Media Statistics - State of Search | Utilising Social Media | Scoop.it
Social Media, it has become an important part of our lives. Find here some interesting facts and statistics about this relatively young phenomenon.

Via imaginetsa
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Rescooped by Richard Stadler from International Retail Insights
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Ebay app bridges online, in-store selling for retailers

Ebay app bridges online, in-store selling for retailers | Utilising Social Media | Scoop.it

EBay introduced a mobile application it says will enable sales clerks at stores to use web-grade analytics to personalize customer interaction and boost sales. No retailer is actually using the technology just yet, but eBay’s retail partners — including Aeropostale, Macy’s, Toys ‘R’ Us and Urban Outfitters — say they will be adopting it soon.


Via Vasia Dimitropoulou
Richard Stadler's insight:

Hopefully this helps make the in-store/out of store experience seamless

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Vasia Dimitropoulou's curator insight, August 19, 2013 2:25 PM

The Retail Associate Platform will be able to identify a customer that has opted for the service, call up a review of the shopper’s preferences and suggest merchandise from the current inventory enabling salesclerks to personalize customer interactions.

Rescooped by Richard Stadler from Trends in Retail Health Clinics and telemedicine
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Drug store retail clinics for primary care? Not so fast

Drug store retail clinics for primary care? Not so fast | Utilising Social Media | Scoop.it
Retail clinics are fine to treat your cough or sore throat, but should not substitute for your primary care provider. (#health #ff #us Drug store retail clinics for primary care? Not so fast:
A version of this colum...

Via eMedToday
Richard Stadler's insight:

Do retail clinics fill a needed gap, or ar eretailers just cashing in?

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eMedToday's curator insight, August 14, 2013 8:39 PM

Some good points from a doctor

Rescooped by Richard Stadler from International Retail Insights
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Social Media spotlight: M&S reels in proud parents with #TellingTales campaign

Social Media spotlight: M&S reels in proud parents with #TellingTales campaign | Utilising Social Media | Scoop.it
Marks & Spencer's new kid-centric campaign has a lot to offer, but could benefit from a more joined-up marketing strategy.

Via Vasia Dimitropoulou
Richard Stadler's insight:

This is one of the issues with Omni-Marketing. Be on-message across all platforms and engagement, otherwise it causes confusion.

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XPLAIN's curator insight, August 12, 2013 11:47 AM

With conversation around the #TellingTales campaign already having taken off among M&S' Facebook fans, it seems like a lost opportunity that the Brand decided to limit this campaign to Twitter. 

Rescooped by Richard Stadler from Content Curation World
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Content Curation Tools: The Organized Supermap of Over 400 Services

Content Curation Tools: The Organized Supermap of Over 400 Services | Utilising Social Media | Scoop.it

Via Robin Good
Richard Stadler's insight:

Your all-in-one swiss knife for content curation....

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Alex Grech's curator insight, August 9, 2013 11:35 AM

My current absorption with Pearltrees started with an exploration of Robin Good's incredible structure.  To be studied, admired and shared.

Loli Olmos's curator insight, August 19, 2013 7:35 PM

¡Excelente! ¡Menudo trabajo!

John Thomas's curator insight, February 12, 2014 9:50 AM

Content Curation Tools: The Organized Supermap of Over 400 Services

Rescooped by Richard Stadler from Social Media and Internet Marketing
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Using Facebook to Make a Business Grow

Using Facebook to Make a Business Grow | Utilising Social Media | Scoop.it
Facebook is at the top of the list. According to an article blogged by eBiz/MBA, Facebook ranked first among all the other networking sites in the year 2012. Its monthly visitors amount to millions of users from across the globe.

Via Manish Dhane
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Rescooped by Richard Stadler from Transmedia: Storytelling for the Digital Age
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Transmedia: A Filmmakers Foe or Ally?

Transmedia: A Filmmakers Foe or Ally? | Utilising Social Media | Scoop.it

Julian Cheevers:  "There’s increasingly a lot of talk about Transmedia storytelling; the idea of taking pieces of a story and systematically putting them across different media touch points for the purposes of creating a unified and coordinated entertainment experience. But why is Transmedia storytelling important for independent filmmakers in particular?"


Via The Digital Rocking Chair
Richard Stadler's insight:

This could be a subtle shift in content creation. It might work, it might not, but I think test it. It might work for your company/market and not others..

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The Digital Rocking Chair's curator insight, June 24, 2013 4:12 AM

In a sentence ... "Transmedia has an element of marketing to it at times, but when done well it’s simply good storytelling, an extension of the film experience". Do you agree?

RainboWillis's curator insight, June 24, 2013 1:06 PM

The best point touched here, IMO: Greater availability of tools demanding more of artists in order to differentiate their work from their peers'. 

Rob Erickson's curator insight, July 2, 2013 3:49 PM

It's definitely an ally if done the correct way.

Rescooped by Richard Stadler from Technology in Business Today
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Is Your Private Information Safe on Social Media?

Is Your Private Information Safe on Social Media? | Utilising Social Media | Scoop.it
More than 12 million Americans were victims of identity fraud in the past year, according to a recent study. Twelve million. I was one of them.

Via TechinBiz
Richard Stadler's insight:

This question is a bit of a joke really. It never was. Anybody who thinks so is naive to say the least. You can lock up your data like fort Knox and there'll be a way in..

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Stephanie Georgiadis's curator insight, August 25, 2014 6:21 AM

10. Social media can allow you to post up some private information and can be a rick of being stolen. Adam Popescu writes on the blog maskable.com some very useful statistics about identity theft and fraud and ways you can prevent it from happening to you. Although the statistics are based on the US it can still help with collecting information about identity theft and how common it is. 

Rescooped by Richard Stadler from Technology in Business Today
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An Introduction to the Internet of things

An Introduction to the Internet of things | Utilising Social Media | Scoop.it

Is the the Internet of things, the next big Thing? http://su.pr/2julvY #m2m #virtualisation #innovation #futuretech


Via TechinBiz
Richard Stadler's insight:

Good intro and a good read

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Rescooped by Richard Stadler from Technology in Business Today
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Voice-activated gadgets still a safety risk for drivers - Regina Leader-Post

Voice-activated gadgets still a safety risk for drivers - Regina Leader-Post | Utilising Social Media | Scoop.it
Voice-activated gadgets still a safety risk for drivers Regina Leader-Post The notion that hands-free electronic gadgets and speech recognition devices ensure safety on the road is an illusion, says a new study done by the Washington-based...

Via TechinBiz
Richard Stadler's insight:

Heeeeeres Oprah....

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Rescooped by Richard Stadler from Social Media and Internet Marketing
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Yahoo Topples Google to Become Number One in Web Traffic, First Time Since 2011

Yahoo Topples Google to Become Number One in Web Traffic, First Time Since 2011 | Utilising Social Media | Scoop.it
Yahoo surprisingly moved past Google as the top Web property during July according to comScore. This is the first time Yahoo has outpaced Google since May 2011.

Via Manish Dhane
Richard Stadler's insight:

Well done Marrisa!!

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Rescooped by Richard Stadler from Social Media, SEO, Mobile, Digital Marketing
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20 Inspiring SlideShare Presentations Every Marketer Should See

20 Inspiring SlideShare Presentations Every Marketer Should See | Utilising Social Media | Scoop.it

Get inspired to create your own SlideShare presentation by checking out these 20 SlideShare presentations for marketers.


Via Kamal Bennani
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V.K. Ramsey's curator insight, August 22, 2013 4:01 AM

very cool!

Pam Hege's curator insight, August 22, 2013 8:47 AM

Some good stuff here that can be used in a variety of ways.

Rescooped by Richard Stadler from The African Internet
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High-end smartphones in Kenya to cost as low as $45 in 2014

High-end smartphones in Kenya to cost as low as $45 in 2014 | Utilising Social Media | Scoop.it
Qualcomm Technologies has projected rising competition in the Kenyan smartphone market will lead to huge reductions in cost, with the price of devices locally potentially dropping as low as KSh4,000 (US$46).

Via Online Africa
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Rescooped by Richard Stadler from RetailFit
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Five for Five - 5 Retail Trends 2011-2016 | Imagine a World

Five for Five - 5 Retail Trends 2011-2016 | Imagine a World | Utilising Social Media | Scoop.it

Via Kun Le
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Rescooped by Richard Stadler from QR Codes, Beacons & NFCs
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Why Some Are Turning to Sound for Mobile Payments and More | MIT Technology Review

Why Some Are Turning to Sound for Mobile Payments and More | MIT Technology Review | Utilising Social Media | Scoop.it
Startups are using sound waves to let mobile gadgets transfer data quickly and efficiently. (NFC? Bluetooth? No! *Sound* is the new kid on the mobile payments block!

Via Paulo Gervasio
Richard Stadler's insight:

For the hearing impaired...

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Paulo Gervasio's curator insight, August 21, 2013 6:36 AM

I don;t know if people realize that data was first transmitted as sound waves ....  morse code and then a few decades back before the advent of digital networks data needed to be transmitted via a modem which converts data to sound travels a PSTN network (anoalog voice network) and then converted back to data on the other end.

Rescooped by Richard Stadler from International Retail Insights
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Battle of the Brands: Which retailers generate the most Facebook user engagement?

Battle of the Brands: Which retailers generate the most Facebook user engagement? | Utilising Social Media | Scoop.it
This year has been slow going for for some of the biggest brands on Facebook, with top retailers experiencing a drop in engagement and volume despite ramping up the number of posts and luxury brands emerging as marketing leaders on…...

Via Vasia Dimitropoulou
Richard Stadler's insight:

It is interesting to see who has the most mojo on Facebook. Corect markting on FB also plays a role, so marketers need to be trained, and be at the top of their game every day.

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XPLAIN's curator insight, August 14, 2013 3:14 PM

Key findings of the report recently released by Expion showcase that compelling content is still king, and Brands that organically are tied to style and pop culture, like luxury Brands, tend to benefit from the strongest engagement with their fans.

Rescooped by Richard Stadler from International Retail Insights
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IKEA's AR Catalog Places Virtual Furniture In Shoppers' Homes [Video]

IKEA's AR Catalog Places Virtual Furniture In Shoppers' Homes [Video] | Utilising Social Media | Scoop.it
An augmented reality app for the 2014 offerings lets people use their device to scan selected pages and see the products in their living space.

Via Vasia Dimitropoulou
Richard Stadler's insight:

This is a sign of the future of retail. The ability to purchase from home using virtual reality. There is a ton of new tech hitting the retail sector. Retailers need to find out what works for them, and nor get overwhelmed.

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Vasia Dimitropoulou's curator insight, August 10, 2013 8:19 AM

IKEA's 2014 catalog and accompanying mobile app enables customers to place virtual furniture in their own home with the aid of augmented reality technology.

Rescooped by Richard Stadler from Curation, Social Business and Beyond
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Is Your Business Poised for the New Digital Customer's Journey?

Is Your Business Poised for the New Digital Customer's Journey? | Utilising Social Media | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.

Via janlgordon
Richard Stadler's insight:

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

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janlgordon's comment, July 2, 2013 10:07 AM
Andrew Maher Thank you for your comment, yes it's a very challenging time for businesses but it'll get easier as time goes on.
Josette Williams's curator insight, July 5, 2013 4:33 PM

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

Kun Le's curator insight, July 7, 2013 10:58 AM

add your insight...

 

Rescooped by Richard Stadler from Technology in Business Today
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Responsive design: 3 tips for creating a one-size-fits-all Web site

Responsive design: 3 tips for creating a one-size-fits-all Web site | Utilising Social Media | Scoop.it
When insurance company Sun Life Financial Inc. noticed the number of people visiting its site by smartphone or tablet had tripled within a year, it realized it was time to start taking the mobile experience more seriously.

Via TechinBiz
Richard Stadler's insight:

Think small to think big...

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Rescooped by Richard Stadler from Technology in Business Today
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5 Ways to Generate More Business From LinkedIn | Social Media Examiner

5 Ways to Generate More Business From LinkedIn | Social Media Examiner | Utilising Social Media | Scoop.it
Here's how to use LinkedIn for your business. Follow these steps to create a strong business network on LinkedIn and cultivate leads.

Via TechinBiz
Richard Stadler's insight:

you need a focus on this and interactive TV. Put the infrastructure in place now.

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Taki hanane's comment, June 24, 2013 1:50 PM
LinkedIn a généré 1,8 milliard d'occasions d'affaires
Rescooped by Richard Stadler from Technology in Business Today
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9 great Apps to help you Secure your Business Smartphone

9 great Apps to help you Secure your Business Smartphone | Utilising Social Media | Scoop.it
With the growing popularity of Smartphones
they have become a popular target for malware
manufacturers, therefore it’s imperative to install
security apps to protect your data etc.

We have col

Via TechinBiz
Richard Stadler's insight:

Get the locks out! Smart people will do this, and utilise 2-factor i.d.

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Rescooped by Richard Stadler from Technology in Business Today
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Mobile Marketing Will Generate $400 Billion in Sales by 2015

Mobile Marketing Will Generate $400 Billion in Sales by 2015 | Utilising Social Media | Scoop.it
If you sell directly to U.S. customers or provide marketing services to clients who do, pay attention. A recent report says a growing mobile market is already generating billions in U.S. sales.

Via TechinBiz
Richard Stadler's insight:

Mobile and TV are the future for now. You need to understand how to work with them. now.

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Brad Johnson's curator insight, June 17, 2013 2:17 PM

Is your Business Ready for Mobile Marketing?