Shoppers are connecting on social media for many reasons. Whether they are seeking to engage with a brand they are loyal to or finding out which brands their peers prefer, social media has become a major influence for many buyers.
Excellent insights. It's a pity that there is such a large disparity of online marketing statistics. Some are wildly off base. I have yet to see more than a couple of research companies land in the same ballpark. This disparity in outcomes will only add to the confusion about what's really happening on the retail Internet.
Qualcomm Technologies has projected rising competition in the Kenyan smartphone market will lead to huge reductions in cost, with the price of devices locally potentially dropping as low as KSh4,000 (US$46).
This year has been slow going for for some of the biggest brands on Facebook, with top retailers experiencing a drop in engagement and volume despite ramping up the number of posts and luxury brands emerging as marketing leaders on…...
Liz Derubertis browsed stores at Arundel Mills mall Wednesday in search of a dress to wear to a wedding. The 26-year-old bartender and University of Maryland, Baltimore County student never shops for clothes online.
EBay introduced a mobile application it says will enable sales clerks at stores to use web-grade analytics to personalize customer interaction and boost sales. No retailer is actually using the technology just yet, but eBay’s retail partners — including Aeropostale, Macy’s, Toys ‘R’ Us and Urban Outfitters — say they will be adopting it soon.
Retail clinics are fine to treat your cough or sore throat, but should not substitute for your primary care provider. (#health #ff #us Drug store retail clinics for primary care? Not so fast: A version of this colum...