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Utilising Social Media
How to use it; integrate it with other marketing strategies, social media strategies
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Rescooped by Richard Stadler from International Retail Insights
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IKEA's AR Catalog Places Virtual Furniture In Shoppers' Homes [Video]

IKEA's AR Catalog Places Virtual Furniture In Shoppers' Homes [Video] | Utilising Social Media | Scoop.it
An augmented reality app for the 2014 offerings lets people use their device to scan selected pages and see the products in their living space.

Via Vasia Dimitropoulou
Richard Stadler's insight:

This is a sign of the future of retail. The ability to purchase from home using virtual reality. There is a ton of new tech hitting the retail sector. Retailers need to find out what works for them, and nor get overwhelmed.

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Vasia Dimitropoulou's curator insight, August 10, 2013 8:19 AM

IKEA's 2014 catalog and accompanying mobile app enables customers to place virtual furniture in their own home with the aid of augmented reality technology.

Rescooped by Richard Stadler from Curation, Social Business and Beyond
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Is Your Business Poised for the New Digital Customer's Journey?

Is Your Business Poised for the New Digital Customer's Journey? | Utilising Social Media | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.

Via janlgordon
Richard Stadler's insight:

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

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janlgordon's comment, July 2, 2013 10:07 AM
Andrew Maher Thank you for your comment, yes it's a very challenging time for businesses but it'll get easier as time goes on.
Josette Williams's curator insight, July 5, 2013 4:33 PM

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

Kun Le's curator insight, July 7, 2013 10:58 AM

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