Utilising Social Media
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Utilising Social Media
How to use it; integrate it with other marketing strategies, social media strategies
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Rescooped by Richard Stadler from Technology in Business Today
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The Absolutely Ideal Customer Experience is NO Customer Experience

The Absolutely Ideal Customer Experience is NO Customer Experience | Utilising Social Media | Scoop.it
Companies all over the world are scrambling to try to improve their “customer experience.” Executives appoint Customer Experience Managers, they share their findings at customer experience (#Sales & #Marketing | The Ideal Customer Experience is...

Via TechinBiz
Richard Stadler's insight:

Complete b*****ks. An item can be bought from many stores. The one with the best purchase experience is where she'll buy.

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Rescooped by Richard Stadler from Curation, Social Business and Beyond
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Is Your Business Poised for the New Digital Customer's Journey?

Is Your Business Poised for the New Digital Customer's Journey? | Utilising Social Media | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.

Via janlgordon
Richard Stadler's insight:

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

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janlgordon's comment, July 2, 2013 10:07 AM
Andrew Maher Thank you for your comment, yes it's a very challenging time for businesses but it'll get easier as time goes on.
Josette Williams's curator insight, July 5, 2013 4:33 PM

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

Kun Le's curator insight, July 7, 2013 10:58 AM

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