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Utilising Social Media
How to use it; integrate it with other marketing strategies, social media strategies
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Rescooped by Richard Stadler from Transmedia: Storytelling for the Digital Age
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Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia]

Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia] | Utilising Social Media | Scoop.it

Via The Digital Rocking Chair
Richard Stadler's insight:

Incentivise your staff at all levels to push tech sales (they cost less)

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The Digital Rocking Chair's curator insight, September 10, 2013 2:26 AM


Danielle Desjardins:  "In this new interconnected and heavily cluttered media context, the first thing broadcasters must do is come up with a formula that will enable their content to rise above all the noise" ...

Hans Heesterbeek's curator insight, September 11, 2013 12:10 AM
Social media: the new remote control
Rescooped by Richard Stadler from Transmedia: Storytelling for the Digital Age
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Transmedia: A Filmmakers Foe or Ally?

Transmedia: A Filmmakers Foe or Ally? | Utilising Social Media | Scoop.it

Julian Cheevers:  "There’s increasingly a lot of talk about Transmedia storytelling; the idea of taking pieces of a story and systematically putting them across different media touch points for the purposes of creating a unified and coordinated entertainment experience. But why is Transmedia storytelling important for independent filmmakers in particular?"


Via The Digital Rocking Chair
Richard Stadler's insight:

This could be a subtle shift in content creation. It might work, it might not, but I think test it. It might work for your company/market and not others..

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The Digital Rocking Chair's curator insight, June 24, 2013 4:12 AM

In a sentence ... "Transmedia has an element of marketing to it at times, but when done well it’s simply good storytelling, an extension of the film experience". Do you agree?

RainboWillis's curator insight, June 24, 2013 1:06 PM

The best point touched here, IMO: Greater availability of tools demanding more of artists in order to differentiate their work from their peers'. 

Rob Erickson's curator insight, July 2, 2013 3:49 PM

It's definitely an ally if done the correct way.