Utilising Social Media
708 views | +0 today
Follow
Utilising Social Media
How to use it; integrate it with other marketing strategies, social media strategies
Your new post is loading...
Your new post is loading...
Rescooped by Richard Stadler from International Retail Insights
Scoop.it!

Gen Y shoppers, raised on e-commerce, still prefer in-store experience

Gen Y shoppers, raised on e-commerce, still prefer in-store experience | Utilising Social Media | Scoop.it
Liz Derubertis browsed stores at Arundel Mills mall Wednesday in search of a dress to wear to a wedding. The 26-year-old bartender and University of Maryland, Baltimore County student never shops for clothes online.

Via Vasia Dimitropoulou
Richard Stadler's insight:

That touchy-feely paradigm is still there, even with the young generation

more...
XPLAIN's curator insight, September 9, 2013 3:02 PM

When it comes to the shopping habits of Generation Y, research shows that millennials are multi-channel consumers but still visit stores at least once a month!

Rescooped by Richard Stadler from International Retail Insights
Scoop.it!

Battle of the Brands: Which retailers generate the most Facebook user engagement?

Battle of the Brands: Which retailers generate the most Facebook user engagement? | Utilising Social Media | Scoop.it
This year has been slow going for for some of the biggest brands on Facebook, with top retailers experiencing a drop in engagement and volume despite ramping up the number of posts and luxury brands emerging as marketing leaders on…...

Via Vasia Dimitropoulou
Richard Stadler's insight:

It is interesting to see who has the most mojo on Facebook. Corect markting on FB also plays a role, so marketers need to be trained, and be at the top of their game every day.

more...
XPLAIN's curator insight, August 14, 2013 3:14 PM

Key findings of the report recently released by Expion showcase that compelling content is still king, and Brands that organically are tied to style and pop culture, like luxury Brands, tend to benefit from the strongest engagement with their fans.

Rescooped by Richard Stadler from International Retail Insights
Scoop.it!

IKEA's AR Catalog Places Virtual Furniture In Shoppers' Homes [Video]

IKEA's AR Catalog Places Virtual Furniture In Shoppers' Homes [Video] | Utilising Social Media | Scoop.it
An augmented reality app for the 2014 offerings lets people use their device to scan selected pages and see the products in their living space.

Via Vasia Dimitropoulou
Richard Stadler's insight:

This is a sign of the future of retail. The ability to purchase from home using virtual reality. There is a ton of new tech hitting the retail sector. Retailers need to find out what works for them, and nor get overwhelmed.

more...
Vasia Dimitropoulou's curator insight, August 10, 2013 8:19 AM

IKEA's 2014 catalog and accompanying mobile app enables customers to place virtual furniture in their own home with the aid of augmented reality technology.

Rescooped by Richard Stadler from International Retail Insights
Scoop.it!

Ebay app bridges online, in-store selling for retailers

Ebay app bridges online, in-store selling for retailers | Utilising Social Media | Scoop.it

EBay introduced a mobile application it says will enable sales clerks at stores to use web-grade analytics to personalize customer interaction and boost sales. No retailer is actually using the technology just yet, but eBay’s retail partners — including Aeropostale, Macy’s, Toys ‘R’ Us and Urban Outfitters — say they will be adopting it soon.


Via Vasia Dimitropoulou
Richard Stadler's insight:

Hopefully this helps make the in-store/out of store experience seamless

more...
Vasia Dimitropoulou's curator insight, August 19, 2013 2:25 PM

The Retail Associate Platform will be able to identify a customer that has opted for the service, call up a review of the shopper’s preferences and suggest merchandise from the current inventory enabling salesclerks to personalize customer interactions.

Rescooped by Richard Stadler from International Retail Insights
Scoop.it!

Social Media spotlight: M&S reels in proud parents with #TellingTales campaign

Social Media spotlight: M&S reels in proud parents with #TellingTales campaign | Utilising Social Media | Scoop.it
Marks & Spencer's new kid-centric campaign has a lot to offer, but could benefit from a more joined-up marketing strategy.

Via Vasia Dimitropoulou
Richard Stadler's insight:

This is one of the issues with Omni-Marketing. Be on-message across all platforms and engagement, otherwise it causes confusion.

more...
XPLAIN's curator insight, August 12, 2013 11:47 AM

With conversation around the #TellingTales campaign already having taken off among M&S' Facebook fans, it seems like a lost opportunity that the Brand decided to limit this campaign to Twitter.