Utilising Social Media
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Utilising Social Media
How to use it; integrate it with other marketing strategies, social media strategies
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Rescooped by Richard Stadler from Technology in Business Today
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5 Points to Remember About Mobile SEO

5 Points to Remember About Mobile SEO | Utilising Social Media | Scoop.it
As anyone doing business on the Web today knows, Search Engine Optimization (SEO) is critical. It’s the only way to make your online business presence stand out from the hundreds or even thousands of competitors in your niche.

Via TechinBiz
Richard Stadler's insight:

SEO is not the only thing to think about. There's customer emotion, experience, engagement etc.

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Lori Wilk's curator insight, December 16, 2013 10:21 PM

I agree with the article's conclusion about the failure of businesses to create a mobile SEO strategy and to optimize their websites for mobile will put those businesses in more of a  business disadvantage over time.

Rescooped by Richard Stadler from International Retail Insights
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Battle of the Brands: Which retailers generate the most Facebook user engagement?

Battle of the Brands: Which retailers generate the most Facebook user engagement? | Utilising Social Media | Scoop.it
This year has been slow going for for some of the biggest brands on Facebook, with top retailers experiencing a drop in engagement and volume despite ramping up the number of posts and luxury brands emerging as marketing leaders on…...

Via Vasia Dimitropoulou
Richard Stadler's insight:

It is interesting to see who has the most mojo on Facebook. Corect markting on FB also plays a role, so marketers need to be trained, and be at the top of their game every day.

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XPLAIN's curator insight, August 14, 2013 3:14 PM

Key findings of the report recently released by Expion showcase that compelling content is still king, and Brands that organically are tied to style and pop culture, like luxury Brands, tend to benefit from the strongest engagement with their fans.