Global health service company Cigna and the world’s largest manufacturer of mobile devices,Samsung Electronics Co. Ltd., have signed a multi-year agreement to co-develop health and wellness related features built into Samsung’s S Health on Samsung’s major smart mobile devices.
S Health is a Samsung platform initiative that will collect and integrate health information for consumers from smartphones and personal health devices. The S Health app will provide easy to use features in a mobile dashboard to help make health improvement an engaging part of everyday life. Cigna will provide the content, experience and engines for valuable clinical insights.
The game helps stroke survivors overcome their motor weakness.
Washington: Scientists have developed a therapeutic at-home 3D gaming programme to help stroke patients overcome motor weakness, which affects 80 per cent of survivors.
Hemiparesis is defined as weakness or the inability to move one side of the body, and can be debilitating as it impacts everyday functions such as eating, dressing or grabbing objects, said researchers at The Ohio State University Wexner Medical Center.
Constraint-induced movement therapy (CI therapy) is an intense treatment recommended for stroke survivors, and improves motor function, as well as the use of impaired upper extremities.
However, less than 1 per cent of those affected by hemiparesis receives the beneficial therapy. "Lack of access, transportation and cost are contributing barriers to receiving CI therapy. To address this disparity, our team developed a 3D gaming system to deliver CI therapy to patients in their homes," said Lynne Gauthier, assistant professor of physical medicine and rehabilitation in Ohio State's College of Medicine.
Gauthier, also principal investigator of the study and a neuroscientist, is collaborating with a multi-disciplinary team comprised of clinicians, computer scientists, an electrical engineer and a biomechanist to design an innovative video game incorporating effective ingredients CI therapy.
Meaningful use stage 2 is rapidly approaching and this time patient engagement is key. Yes, earlier stages of meaningful use required physicians to provide Patient Health Records (PHRs) to patients…but not to persuade patients to make use of it. Stage 2 requires eligible professionals (physicians) to provide patients with online access to their health-related information within 4 business days. Also, at least 5% of the patients must have viewed, downloaded, or transmitted their information to a 3rd party during the reporting period.
Cancer survivor 'e-Patient Dave' has a bit of advice for all of us New Haven Register “Healthcare is not a spectator sport,” according to “e-Patient Dave” a cancer survivor and fascinating speaker and author.
AliveCor announces the launch of a mobile heart health service with expert ECG analysis now available through the AliveECG app making monitoring of he (AliveCor Transforms Heart Monitor into eHealth Service | Business Wire
Patient and family education is an important responsibility of a healthcare organization. Healthcare employees who deal directly with patients help in informing them and their family members about everything related ...
Brands and businesses using social data to inform their social media strategy However, in more instances than ever before, social data is also being used i. Marketing topic(s):Social CRM. Advice by Guest Expert.
The difference between science and science fiction is a line that seems ever harder to distinguish, thanks in part to a host of astonishing advances in medical science that are helping to create a new age of promise and possibility for patients.
Today cancer drugs are increasingly twinned with a diagnostic device that can determine whether a patient will respond to the drug based on their tumor’s genetic characteristics; medical imaging can be used to identify the best implantable device to treat a specific patient with clogged coronary arteries; and progress in regenerative medicine and stem cell therapy using a patient’s own cells could lead to the replacement or regeneration of their missing or damaged tissues.
Given these trends, the future of medicine is rapidly approaching the promising level of care and cure once imagined by Hollywood in futuristic dramas like Star Trek.
But these examples are not science fiction. They are very real achievements that demonstrate the era of “personalized medicine” where advances in the science of drug development, the study of genes and their functions, the availability of increasingly powerful computers and other technologies, combined with our greater understanding of the complexity of disease, makes it possible to tailor treatments to the needs of an individual patient.
We now know that patients with similar symptoms may have different diseases with different causes. Individual patients who may appear to have the same disease may respond differently (or not at all) to treatments of that disease.
One out of two U.S. adults have smartphones, yet every adult requires medical care. The rise in connectivity muddles up marketing for doctor’s offices, hospitals, and specialist care facilities, as patients are relying more on mobile information and services. Mobile marketing for medical practices is split between apps, browser ads, and building up an online presence, but where to begin with so many options?
A smartphone-friendly website doesn’t need all the bells and whistles of a typical browser site. Instead, site developers should focus more on streamlined simplicity and navigation. Mobile users “on the go” search out contact numbers, hours, locations, and other practical info directly from their phones through mobile browsers. Most users would prefer not to wade through cluttered designs, photos, and pages of information to find what they want. Here are a few designs to focus on:
Speed: The best mobile sites load quickly on every platform. Users are more likely to back out and click on a competitor’s page if it takes too long.Navigation: Pinching, scrolling, zooming, and digging for links is time consuming. Smartphone users prefer a simple toolbar that will lead them directly to plain, easy to read information. This includes large, clickable links without popups or other Web obstacles in the way.Legibility: Keep it simple, neat, and clean. This means more than upping font sizes; a legible site is easy to read and follow. The flow is important.Content: Direct, easy to find content on mobile browsers is short. Maybe one image or graphic, but other than that only incorporate a paragraph or two of information. Have an “expand” link for longer articles.Contact Info: Push your contact information to the bottom of the page (phone, address, hours, etc.). With the Google Maps widget, users can click directly on the address and a link will open. “Click to Call” is another important feature to utilize.Social Connections: Make it easy for people to share, like, and follow your mobile site.
Speaking of social media…almost half of all Facebook and Twitter traffic originates from mobile users. If you’re Tweeting a new blog you’ve published, for instance, one out of two smartphone users that click it will be linked to a (hopefully) mobile-friendly website. Mobile marketing for medical practices extends into the social realm more than most doctors would believe. Patients are always looking for interesting information about the medical field — why not from you? Keep your Twitter, Facebook, LinkedIn, Google+, and other platforms up and running to increase exposure and your online herd.
Another overlooked feature of social media are check-ins. Active Web-socialites love sharing where they are and who they are with; encourage check-ins via Facebook and Foursquare by offering specials, promotions, and other competitions. Any incentive helps, and checking in is a way for your patients to advertise for you.
Stay current on trends. Email is a common platform for sending patients reminders about schedule appointments and updates about your practice, but a personalized text can go a long way.
One of the most powerful tools when mobile marketing for medical practices is, well, marketing. Social media and patient connections only go so far and mainly help retain existing patients and generate referrals. To get your name and practice out there, look into mobile advertising through apps, websites, and other platforms. There’s no need to spend tens of thousands of dollars on an app; instead, find an online ad agency that specializes in app and browser marketing.
Most of these systems are considered pay-per-click, meaning the advertiser only pays for the service once a smartphone user converts, or clicks, on the ad. These campaigns are highly efficient because mobile advertising is capable of targeting groups within a certain demographic or region. This location-based advertising is controllable by both the advertiser and the ad managers. If your practice specializes in pain management, for example, you can target groups that tend to visit your practice.
The basic idea behind mobile marketing is exposure and connectivity. You want to get your practice out there for exposure’s sake, while making it easier for potential patients to communicate back to you. Mobile marketing for medical practices is worth the investment, especially if your practice is facing some serious competition.
Use of an outpatient electronic health record at Kaiser Permanente Northern California was associated with significant decreases in emergency department visits and hospitalizations among patients with diabetes.