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Five Essential Moves to Transform Healthcare Marketing | HealthWorks Collective

Five Essential Moves to Transform Healthcare Marketing | HealthWorks Collective | Expertpatient | Scoop.it
Holding on to a narrow view of healthcare marketing as simply promotions sub-optimizes marketing performance and wastes marketing investments.

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San Francisco-Based Fitness Device Maker ‘Fitbit’ Denies Selling Personal Data - CBS San Francisco

San Francisco-Based Fitness Device Maker ‘Fitbit’ Denies Selling Personal Data - CBS San Francisco | Expertpatient | Scoop.it
The maker of a popular line of wearable fitness-tracking devices says it has never sold personal data to advertisers, contrary to concerns raised by U.S. Sen. Charles Schumer.

Via Tictrac, Lionel Reichardt / le Pharmageek
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Google Just Unveiled Its Next Big Wearable Computing Platform

Google Just Unveiled Its Next Big Wearable Computing Platform | Expertpatient | Scoop.it
Google today announced that it plans to officially bring Android to smartwatches through its new project entitled Android Wear. The project will enable developers to bring features such as Google voice search and health tracking apps to wristwatches.
Via Alex Butler
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Jim Murphy's curator insight, March 19, 7:26 AM

many of us can hardly see our smart phone screens #health applications a mystery unless watch acts independently from phone

 

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Cancer : une perte de revenus pour 60 % des malades

Cancer : une perte de revenus pour 60 % des malades | Expertpatient | Scoop.it
Selon une étude diffusée par La Ligue contre le cancer, 60 % des malades affirment subir une baisse de revenus. Une perte qui s'explique notamment par les frais médicaux et la réduction du temps de travail.

Via Stéphanie Chevrel, catherine cerisey, ROSE Magazine, Lionel Reichardt / le Pharmageek
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How Are Online Healthcare Patient Communities Growing?

How Are Online Healthcare Patient Communities Growing? | Expertpatient | Scoop.it
How Are Online Healthcare Patient Communities Growing? #hcsm #infographic Quantiamd.com via Bloomfire.com Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr.

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Janice Krako's curator insight, January 24, 11:05 AM

Everyone is using social media now including your doctors.  Does your doctor have an online presence you can contact him online?

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IBM reveals its top five innovation predictions for the next five years

IBM reveals its top five innovation predictions for the next five years | Expertpatient | Scoop.it
IBM's predictions all involve big data and using computing to glean intelligence from vast systems. We discuss them with IBM's research boss.

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Suzen Pettit's curator insight, December 17, 2013 9:31 AM

It is important for any business to know where innovation is taking their market. This article is a great source to prepare you for the business world ahead.

Bettina Ascaino's curator insight, January 13, 4:21 AM

In a nutshell, IBM says:

The classroom will learn you.

Buying local will beat online.

Doctors will use your DNA to keep you well.

A digital guardian will protect you online.

The city will help you live in it.

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How does patient engagement transform into useful EHR data? | EHRintelligence.com

How does patient engagement transform into useful EHR data? | EHRintelligence.com | Expertpatient | Scoop.it
Patient engagement represents the next aim of healthcare reform through the adoption of health IT systems and services. It just received a boost from PCORI. (How does patient engagement transform into useful EHR data?

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Rescooped by David Dellamonica from e-Pharma & Social Media
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A social pill for pharma

A social pill for pharma | Expertpatient | Scoop.it

Pharmaceutical companies are slow to board the social media bus, but the rest of the healthcare industry isn’t waiting around.

 

Online health information is readily available, and consumers have no reservations about tapping the Internet and social environments to find it.


Via Andrew Spong, Antoine POIGNANT, MD
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American Pharmacists Association Reaching out to patients via social media

American Pharmacists Association Reaching out to patients via social media | Expertpatient | Scoop.it
Chances are that you are using social media. Social media accounts for almost 25% of time spent online—more than any other Internet destination.

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Accès aux médicaments innovants: aucun(e) exclu(e), aucune excuse!

Accès aux médicaments innovants: aucun(e) exclu(e), aucune excuse! | Expertpatient | Scoop.it

Via Giovanna Marsico, Antoine POIGNANT, MD
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Association France Côlon's curator insight, November 20, 2013 6:21 AM

Aucun(e) exclu(e), aucun excuse ! Restons vigilants sur l'accès aux médicaments innovants !

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A Framework for Reducing Suffering in Health Care

A Framework for Reducing Suffering in Health Care | Expertpatient | Scoop.it
Suffering is neither too vast nor too vague to be measured and managed -- or prevented altogether.
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Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch

Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch | Expertpatient | Scoop.it
With origins dating back to 2005, MapMyFitness has become a veteran of the online health and fitness space, having built a suite of websites and apps (like..
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Scanadu Raises $10.5 Million to Help Make Its Medical Tricorder a Reality

Scanadu Raises $10.5 Million to Help Make Its Medical Tricorder a Reality | Expertpatient | Scoop.it
Backers include Relay Ventures, Yahoo co-founder Jerry Yang and Zappos founder Tony Hseih.

Via Alex Butler
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fantastic

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The new EHR? Cigna and Samsung's plan to develop a worldwide digital health improvement platform

The new EHR? Cigna and Samsung's plan to develop a worldwide digital health improvement platform | Expertpatient | Scoop.it

Global health service company Cigna and the world’s largest manufacturer of mobile devices,Samsung Electronics Co. Ltd., have signed a multi-year agreement to co-develop health and wellness related features built into Samsung’s S Health on Samsung’s major smart mobile devices.


S Health is a Samsung platform initiative that will collect and integrate health information for consumers from smartphones and personal health devices.  The S Health app will provide easy to use features in a mobile dashboard to help make health improvement an engaging part of everyday life. Cigna will provide the content, experience and engines for valuable clinical insights.

 


 

 


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Art Jones's curator insight, November 18, 2013 6:13 PM

This could prove to be really interesting #TheFutureofHealthcare

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Amazon meets with FDA; healthcare is likely the topic, experts speculate #gafam #hcsmeu

Amazon meets with FDA; healthcare is likely the topic, experts speculate #gafam #hcsmeu | Expertpatient | Scoop.it
The road to the Food and Drug Administration's Silver Spring, Md., office this year has been well-traveled by the big technology firms. Both Google and Apple have met with FDA leadership to talk about healthcare plans, and a recent review of FDA's public calendar reveals Amazon.com has joined the FDA healthcare parade.

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The 10 Types of Patients I See in My Emergency Room

The 10 Types of Patients I See in My Emergency Room | Expertpatient | Scoop.it
You’re sitting in the waiting room, icing your sore ankle. The teenager to your right is moaning and clutching his belly. The woman to your left is coughing into her mask. A stretcher rolls by with a man yelling at the top of his lungs. An ambulance arrives. You see...

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Ginny Dillon's curator insight, March 18, 10:50 PM

Well, does the truth hurt?

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Accenture Patient Engagement Survey England: Interacting Electronically with Medical Providers - Infographic

Accenture Patient Engagement Survey England: Interacting Electronically with Medical Providers - Infographic | Expertpatient | Scoop.it
Accenture's survey assesses the public’s attitudes towards their medical providers’ electronic capabilities, and patients’ perspectives on their electronic medical records.

Via Philippe Loizon, Lionel Reichardt / le Pharmageek
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How big data could be used to predict a patient's future

How big data could be used to predict a patient's future | Expertpatient | Scoop.it

Healthcare was once about trying to heal the sick patient. But organisations around the world, including the NHS, now have an opportunity to shift this focus to one of keeping the public healthy and anticipating health issues before they become a problem.

The ability to create and capture data is exploding and offers huge potential for the NHS to save both lives and scarce resources.

Healthcare and life sciences are the fastest growing and biggest impact industries today when it comes to big data. In the UK, huge anonymised datasets are being developed for areas such as pharmaceutical research, with the aim of vastly improving the efficacy of drugs. Disease research is also being supported by big data to help tackle conditions such as diabetes and cancer.

But the UK has an opportunity to go much further in unleashing the real power of big data – the potential to personalise healthcare for every NHS patient. Identifying people at risk of becoming ill or developing a serious condition and providing the foresight to prescribe preventive measures is a very real possibility.


Via dbtmobile
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Patients’ future, yes, but not only.

Interact with these data can modified comportment - and future

But with what magnitude?

 

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The digital health journey

The digital health journey | Expertpatient | Scoop.it

DTC marketers need to go beyond standard product health sites and focus on the journey that online patients take to determine which health care treatments are best for them.


The FDA has eased social media marketing guidelines for 3rd party sites and frankly DTC marketers should be meeting to determine how they can leverage the draft guidelines to increase conversion.


It’s important to understand that a very small percentage of consumers see a DTC TV ad and run to their doctor to ask  for an RX.   Today interest in prescription drugs usually means spending time online to research the product and learn about side effects which could hinder quality of life.


Last year we followed consumers online, via a funded study, as they learned about prescription drugs and various health conditions.  The top-line key findings were:


Read more: http://worldofdtcmarketing.com/the-digital-health-journey/focus-on-patients/

 


Via Parag Vora, Lionel Reichardt / le Pharmageek
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FDA eases rules on ads in social media

FDA eases rules on ads in social media | Expertpatient | Scoop.it

Expect a modest increase in pharmaceutical ads on social media as a result of a new FDA draft guidance document just issued for comment. That's the expectation of industry observers who hailed the agency's long-awaited move as “a good start.”

 

Focused only on FDA's reporting requirements for ads on “interactive promotional media” (to use the agency's own terminology), the new document doesn't go as far as many have been hoping. That could come in July when the 2012 FDA Safety and Innovation Act (FDASIA) requires the agency to “issue guidance that describes FDA policy regarding the promotion, using the Internet (including social media), of medical products” that it regulates.

 

But for now, observers like APCO Worldwide's president of regulatory services and healthcare, Wayne Pines, praise the draft guidance for explaining, at last, what FDA holds companies accountable for on the Internet, after years of uncertainty.

 

“It also helps that FDA expects Form-2253 submissions periodically rather than every single time there is an addition or change on the Internet,” Pines said. “And FDA made clear that it will exercise enforcement discretion in issuing enforcement letters.

 

“I think that the regulated companies and the media/communications companies were expecting a much more detailed guidance, setting forth what they can and cannot do with social media. However, FDA has said all along that it applies the same regulatory standard to Internet/social media materials that it does to other promotional materials, namely that the claims be supported by substantial evidence and that there be a fair balance of risk information.”

 

Coalition for Healthcare Communication executive director John Kamp predicts the guidance will produce a modest increase in social media advertising, rather than “open the flood gates.” That's because, he said, FDA isn't the only or even the biggest reason for advertiser reluctance—there are lots of other reasons, plaintiffs' failure-to-warn suits being the biggest.

 

Kamp especially likes the flexibility FDA is offering in the guidance—companies can report their ads every day if they wish, or adhere to official deadlines.

Most significant to Kamp is that FDA has for the first time committed itself in the document to not holding advertisers responsible for things they don't control.

 

FDA's definition of “promotional labeling” is expansive, and in the new draft guidance it says no physical relationship between the promotional words and the product is necessary. The draft links to examples published in the Federal Register that, while antiquated, include non-printed materials like motion picture films, sound recordings, and “audio or visual matter descriptive of a drug …”

The agency has been elastic and quite imaginative in interpreting this section of its regulations to fit whatever industry comes up with on the Internet.

 

If it meets the new FDASIA law's July 9 deadline to elaborate on its policy toward Internet “promotional labeling” of all regulated medical products, look for more details then. Or shortly thereafter.

The document delineates, with examples, how FDA decides that a firm is “responsible” for information disseminated on social media by third parties.

 

In the case of user-generated content, the draft guidance says FDA will “exercise enforcement discretion” (read: take no enforcement action) if firms participating in such discussions one of five steps: (1) Submit all sites in their entirety on Forms 2253 or 2301 at the time of initial display; (2) in the case of a firm's interactive or real-time communication on a third-party site, submit the home page, the interactive page and the firm's first communication on either form at the time of initial display; (3)submit monthly updates of all non-restricted sites for which the firm is responsible; (4) submit all content from restricted sites that is related to the discussion, making sure the report accurately reflects the context; and (5) ensure that site submissions take formatting factors into consideration “to enable the agency to view the communications as a whole.”


Via Plus91, Lionel Reichardt / le Pharmageek
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Physician Payment Sunshine Act great infographic from @FDALawyers thanks

Physician Payment Sunshine Act great infographic from @FDALawyers  thanks | Expertpatient | Scoop.it
Global Versions of the Physician Payment Sunshine Act

Via Lionel Reichardt / le Pharmageek
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Misfit Raises $15.2M From Li Ka-shing’s Horizons Ventures For Its Activity Tracker, The Shine | TechCrunch

Misfit Raises $15.2M From Li Ka-shing’s Horizons Ventures For Its Activity Tracker, The Shine | TechCrunch | Expertpatient | Scoop.it
Misfit Wearables, the hardware startup that built a sleek activity tracker called the Shine, just picked up $15.2 million from Li Ka-shing's Horizons Ventures..
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Congratulation Sonny to you and the team

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AliveCor Transforms Heart Monitor into eHealth Service | Business Wire

AliveCor Transforms Heart Monitor into eHealth Service | Business Wire | Expertpatient | Scoop.it
AliveCor announces the launch of a mobile heart health service with expert ECG analysis now available through the AliveECG app making monitoring of he (AliveCor Transforms Heart Monitor into eHealth Service | Business Wire

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Fitbit study: UK adults find mobile health tracking, not public messaging, effective | mobihealthnews

Fitbit study: UK adults find mobile health tracking, not public messaging, effective | mobihealthnews | Expertpatient | Scoop.it
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Importance of Patient and Family Education Training: 5 Points

Patient and family education is an important responsibility of a healthcare organization. Healthcare employees who deal directly with patients help in informing them and their family members about everything related ...
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How to use social data across your business

How to use social data across your business | Expertpatient | Scoop.it
Brands and businesses using social data to inform their social media strategy However, in more instances than ever before, social data is also being used i. Marketing topic(s):Social CRM. Advice by Guest Expert.

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