Experiential & sensory marketing
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Experiential & sensory marketing
Evolution and implementation od experiential marketing
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Blog: Secret Cinema - What Experiential Marketers Can Learn - Event Magazine (blog)

Blog: Secret Cinema - What Experiential Marketers Can Learn - Event Magazine (blog) | Experiential & sensory marketing | Scoop.it
Identify your consumers' 'role', says Alex Smith, planning director at brand experience agency Sense.
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Feel, sense, think, act, relate: The benefits of experiential marketing | MyCustomer

Feel, sense, think, act, relate: The benefits of experiential marketing | MyCustomer | Experiential & sensory marketing | Scoop.it
Can experiential marketing create longer-lasting brand loyalty?
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Experiential Marketing On The High Street

Experiential Marketing On The High Street | Experiential & sensory marketing | Scoop.it
Experiential marketing is more relevant now than ever, bringing brand personality to life and using sensory techniques to connect with people.
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Dyson runs innovative experiential in-mall pop-up at Bluewater

Dyson runs innovative experiential in-mall pop-up at Bluewater | Experiential & sensory marketing | Scoop.it
Dyson runs innovative experiential in-mall pop-up at Bluewater: http://t.co/S9GdElPCVF
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Taking Personal Branding To An Experiential Level

Taking Personal Branding To An Experiential Level | Experiential & sensory marketing | Scoop.it
It's time to rethink your personal brand and make it experiential. Deliver on the results you promised clients and over-deliver on their expectations.
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Brands could gain insight from experiential marketing - Marketing Week

Brands could gain insight from experiential marketing - Marketing Week | Experiential & sensory marketing | Scoop.it
Brands could gain insight from experiential marketing
Marketing Week
The research could also enable marketers to glean insight from live experiences via social media data in terms of the success of experiential campaigns.
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MEC launches Mercedes Benz A Class with experiential digital media campaign - Best Media Info

MEC launches Mercedes Benz A Class with experiential digital media campaign - Best Media Info | Experiential & sensory marketing | Scoop.it
Best Media Info
MEC launches Mercedes Benz A Class with experiential digital media campaign
Best Media Info
MEC has come up with a one-of-its kind integrated experiential digital media campaign for the launch of the new Mercedes Benz A Class.
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Experiential Spanish Classes Now Forming | ibrattleboro.com

Experiential Spanish Classes Now Forming | ibrattleboro.com | Experiential & sensory marketing | Scoop.it
Experiential Spanish, developed by Dr. Tamara Stenn, is a holistic way of learning language in a context that creates meaning and builds comprehension mimicking how people actually acquire, process, and retain language.
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Viral Chart Highlights – another experiential marketing win from Coca-Cola. - The Drum

Viral Chart Highlights – another experiential marketing win from Coca-Cola.
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Next Gen Experiential Environments | Bulletproof Brand Design Agency

Next Gen Experiential Environments | Bulletproof Brand Design Agency | Experiential & sensory marketing | Scoop.it
The technological world can be a scary place, but with digitally literate consumers demanding more, it’s becoming increasingly important to play the game in
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What is experiential marketing and why do you need it?

What is experiential marketing and why do you need it? | Experiential & sensory marketing | Scoop.it
Just when you think you’ve gotten to grips with every new phrase or buzzword in the world of digital marketing, another comes along to make you go “uhhhhhh...?”
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More Experiential Marketing From Delites

More Experiential Marketing From Delites | Experiential & sensory marketing | Scoop.it
You know you've created a winning advertising campaign when you can continue to use a theme over and over. More Experiential Marketing From Delites
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Six inspiring new examples of experiential marketing

Six inspiring new examples of experiential marketing | Experiential & sensory marketing | Scoop.it
The premise of experiential marketing is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.
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Whirlpool to host experiential launderette with Meredith Bespoke

Whirlpool to host experiential launderette with Meredith Bespoke | Experiential & sensory marketing | Scoop.it
Home appliance brand Whirlpool has teamed up with pop-up agency Meredith Bespoke to launch an experiential launderette, named Dirty Laundry.
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Google glass competitor? Meta Building Future of Augmented Reality with Steve Mann

Google glass competitor? Meta Building Future of Augmented Reality with Steve Mann | Experiential & sensory marketing | Scoop.it
Meta is building truly immersive augmented reality with gesture tracking and visual overlays, with help from pioneer Steve Mann.

Via Gary Hayes
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Gary Hayes's curator insight, May 23, 2013 7:05 PM

Quote "

If you’re a little disappointed at the limited feature set of Google’s Project Glass, there’s a new pair of glasses that might bring all your augmented reality dreams to life. A company called Meta is building a fully hackable headset, complete with visual overlays and gesture detection. Even more exciting, the company has just announced that Steve Mann, a pioneer in wearable computing technology, is joining the team as Chief Scientist.

Meta blew past their Kickstarter goal of $100,000 in five days. Developer kits quickly sold out in the $550 and $650 pledge tier, which is less than half the price of the $1500 Project Glass Explorer Edition. The Meta developer kit includes see-through augmented reality glasses, a depth camera and a software developer’s kit, which includes sample applications and documentation. Meta works with Unity3D, the same graphics rendering engine supported by Oculus Rift, allowing users to pick up and manipulate their own 3D digital objects."

Therese Torris's curator insight, May 24, 2013 2:45 AM

A Kickstarter-funded company

@FernandoCarrion's curator insight, June 15, 2013 5:32 PM

If you’re a little disappointed at the limited feature set of Google’s Project Glass, there’s a new pair of glasses that might bring all your augmented reality dreams to life. A company called Meta is building a fully hackable headset, complete with visual overlays and gesture detection. Even more exciting, the company has just announced that Steve Mann, a pioneer in wearable computing technology, is joining the team as Chief Scientist.

Meta blew past their Kickstarter goal of $100,000 in five days. Developer kits quickly sold out in the $550 and $650 pledge tier, which is less than half the price of the $1500 Project Glass Explorer Edition. The Meta developer kit includes see-through augmented reality glasses, a depth camera and a software developer’s kit, which includes sample applications and documentation. Meta works with Unity3D, the same graphics rendering engine supported by Oculus Rift, allowing users to pick up and manipulate their own 3D digital objects.

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Luxury brands create experiences : News from warc.com

Luxury brands create experiences : News from warc.com | Experiential & sensory marketing | Scoop.it

"Luxury brands, including Hermès and LVMH, have developed experiential marketing strategies that enable consumers to see at first-hand how products are made..."

©

 


Via Leona Ungerer
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Help design a unique experiential children's garden - My Sunshine Coast (press release)

Help design a unique experiential children's garden My Sunshine Coast (press release) Community Programs Portfolio and Division 5 Councillor Jenny McKay said council and Friends of Maroochy Regional Bushland Botanic Gardens identified the need for...
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Proof that Experiential Marketing IS Amplified by Social ...

Proof that Experiential Marketing IS Amplified by Social ... | Experiential & sensory marketing | Scoop.it
Proof that Experiential Marketing IS Amplified by Social Media. Untitled. A few weeks ago, I wrote about the seemingly contradictory messages that market insight tells marketers. On the one hand we are told that consumers ...
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