Experiential News!
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Experiential News!
Experiential News!
Trends, news and updated on experiential campaigns
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RPM supports Cadbury search for chocolate taster

RPM supports Cadbury search for chocolate taster | Experiential News! | Scoop.it
Brand behaviour marketing agency RPM is supporting Cadbury's search for its first ever dedicated chocolate taster.
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Shoppers try 'slacklining' with iD and ASUS

Shoppers try 'slacklining' with iD and ASUS | Experiential News! | Scoop.it
iD Experiential is giving visitors to Bluewater shopping centre the chance to try the extreme sport of slacklining in its latest campaign for laptop manufacturer ASUS.
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Marketing Store runs Superdrug's 'beautiful moments' tour

Marketing Store runs Superdrug's 'beautiful moments' tour | Experiential News! | Scoop.it
The Marketing Store taking a pop-up beauty boutique on a tour of shopping centres for Superdrug during February and March.
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Generate takes Brioche Pasquier to Race for Life

Generate takes Brioche Pasquier to Race for Life | Experiential News! | Scoop.it
Generate Sponsorship is running experiential activity for French brand Brioche Pasquier at Cancer Research's Race for Life events this spring.
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BA holds ticket givaway flying challenge at Victoria

BA holds ticket givaway flying challenge at Victoria | Experiential News! | Scoop.it
British Airways is challenging commuters to win plane tickets every 15 minutes on a flying simulator at London's Victoria station this week.
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Brands rally for Blue Monday | News | Marketing Week

Brands rally for Blue Monday | News | Marketing Week | Experiential News! | Scoop.it
Halifax, Confused.com and Starbucks jump on Blue Monday bandwagon.
Alice Louise Smith's insight:

Free jellybeans, vouchers and even hugs being given away in an effort to boost consumer moods on a Monday! 

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Anglian Water takes giant woolly hat on tour

Anglian Water takes giant woolly hat on tour | Experiential News! | Scoop.it
Anglian Water has embarked on an experiential campaign to educate householders on the benefits of insulating pipes in preparation for cold weather.
Alice Louise Smith's insight:

Perfectly timed campaign for this weather!

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Twitter / MalcolmWong1: Microsoft doing nails and showing ...

Microsoft doing nails and showing off their new Nokia Lumia 920. Interesting experiential marketing.

Via SYED ALI SAIM
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Live & Breathe joins Volvic’s nationwide sampling tour

Live & Breathe joins Volvic’s nationwide sampling tour | Experiential News! | Scoop.it
Creative agency Live & Breathe has been appointed by Volvic Touch of Fruit to execute the sampling activity and campaign creative for its Tropical Tour that started on Wednesday 20 February.
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Picture gallery: Maxitone says Thank You Protein at Westfield London

Picture gallery: Maxitone says Thank You Protein at Westfield London | Experiential News! | Scoop.it
Women's nutrition brand Maxitone has extended its experiential campaign with the Circle Agency in Westfield London until Sunday (17 February).
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Vauxhall Adam pops up at Westfield Stratford

Vauxhall Adam pops up at Westfield Stratford | Experiential News! | Scoop.it
ID PR and Marketing is holding a fashion-themed pop-up experience at Westfield Stratford City for Vauxhall's new Adam car from 16-24 February.
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Indigoblu launches 'acts of kindness' events

Indigoblu launches 'acts of kindness' events | Experiential News! | Scoop.it
Corporate event agency Indigoblu is encouraging guests to perform a random act of kindness before attending its events.
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Yo! Sushi seeks brand re-appraisal with new ads - Marketing news - Marketing magazine

Yo! Sushi seeks brand re-appraisal with new ads - Marketing news - Marketing magazine | Experiential News! | Scoop.it

Yo! Sushi seeks brand re-appraisal with new marketing and advertising drive

Alice Louise Smith's insight:

The nationwide push kicks off next week across TV, digital and experiential with a Japanese theme... 

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NEC to launch specialist marketing and media agency

NEC to launch specialist marketing and media agency | Experiential News! | Scoop.it
The NEC Group has announced it will launch a specialist marketing, media and sponsorship agency to capitalise on demand from within the event industry.
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Picture gallery: Evian's snowy 'Live Young' playground

Picture gallery: Evian's snowy 'Live Young' playground | Experiential News! | Scoop.it
Evian has worked with Havas International to create grown-up playgrounds in London this week.
Alice Louise Smith's insight:

'31 Ways to Live Young' campaign to help commuters rediscover their forgotten youth..

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News Details - SpaceandPeople

News Details - SpaceandPeople | Experiential News! | Scoop.it

Key trends for brand experience in 2013 @SpaceandPeople: Top Brands Buy into #Experiential Campaigns http://t.co/b4iwnDBu

Alice Louise Smith's insight:

A key trend forecasted for 2013 is the roll-out of 4G availability, particularly in shopping centres, to allow easier WiFi accesibility for on-site promotions. Will this enable better post-campaign data evaluation? 

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