Forbes Five Customer-Centric Marketing Lessons from Apple to Zappos Forbes Traditional marketing is on life support. The rules of the game have changed. Tell and sell marketing no longer works. Today's consumer is empowered.
A look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same for your own business.
How To Maximize Your Marketing Campaign Through Storytelling Forbes Marketing is getting more difficult by the day; amidst the content marketing buzz, audiences are drowning in content as marketers and brands try to establish authority and...
Let’s call it servant marketing, which can be defined as “serve first and market second.” Servant marketing works like this: How we sell and market informs customers of how we’re going to serve them. It’s not what we say; it’s what we actually do that matters.
I think servant marketing is built on the following ideas:
-- > Empathize with your customers and walk in their shoes to understand their problems
-- > Think like your customers when they set out to solve a problem and understand each step they take to solve that problem
-- > Learn how you can help make your customers lives better
-- > Provide your customers what they want
-- > Help customers identify and solve problems
-- > Give customers content and expertise that helps them gain clarity
-- > Empower employees who touch your customers with the resources, training and tools to really help them
Excerpt...Last year, 44% of global CMOs surveyed by Accenture felt that there was no need for alignment with CIOs. This year’s Accenture study of the CMO-CIO relationship finds a rapprochement of sorts, with 83% of IT executives feeling a need to align and interact with marketing (up from 77% in 2012) and 69% of marketing executives feeling the same way about IT (up from 56% in 2012). But while many see the relationship improving, 45% of CMOs believe more collaboration is needed, and some problems persist. __________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Cammie Dunaway's insight:
CMO/CIO partnership is essential to delivering great experience
VentureBeat Why everyone is thinking about mobile marketing all wrong VentureBeat Why everyone is thinking about mobile marketing all wrong. Why everyone is thinking about mobile marketing all wrong. Image Credit: Ivan Walsh/Flickr.
Experiential Marketing Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand. While traditional ad (Experiential 101: What is Experiential Marketing?
Cammie Dunaway's insight:
Clear, simple explanation of Experiential Marketing with good examples.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.