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7 Top Social Media Trends That Will Impact Your Marketing In 2015

7 Top Social Media Trends That Will Impact Your Marketing In 2015 | Experiential Marketing | Scoop.it
It’s time to have a look at which of these social media trends will take centre stage in 2015’s social landscape. Here are the 7 top social media trends to watch.
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A Day in the Life of a Marketer [Infographic]

A Day in the Life of a Marketer [Infographic] | Experiential Marketing | Scoop.it
Career Management - What does a marketer's typical day look like? Hint: Lots of interruptions and email.

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Cammie Dunaway's insight:

These all hit home!

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Five Customer-Centric Marketing Lessons from Apple to Zappos - Forbes

Five Customer-Centric Marketing Lessons from Apple to Zappos - Forbes | Experiential Marketing | Scoop.it
Forbes
Five Customer-Centric Marketing Lessons from Apple to Zappos
Forbes
Traditional marketing is on life support. The rules of the game have changed. Tell and sell marketing no longer works. Today's consumer is empowered.
Cammie Dunaway's insight:
  1. Focus on Current Customers
  2. Exceed Expectations
  3. Be Convenient for the Customer First
  4. Think Value, Not Price
  5. Treat Experience as an Investment
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US CMOs Rank Key Concerns - Marketing Charts

US CMOs Rank Key Concerns - Marketing Charts | Experiential Marketing | Scoop.it

 

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Cammie Dunaway's insight:

Always good to hear what keeps CMOs up at night!

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These 3 Brands Are Doing Twitter Marketing Right | ClickZ

These 3 Brands Are Doing Twitter Marketing Right | ClickZ | Experiential Marketing | Scoop.it
A look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same for your own business.
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GoPro's viral video marketing campaign turns it into top YouTube brand in the ... - New York Daily News

GoPro's viral video marketing campaign turns it into top YouTube brand in the ... - New York Daily News | Experiential Marketing | Scoop.it
GoPro's viral video marketing campaign turns it into top YouTube brand in the ...
New York Daily News
YouTube's top brand is so popular that its customers do its work for them.
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10 Significant Things You Likely Didn't Know About Social Media But Should - Fast Company

10 Significant Things You Likely Didn't Know About Social Media But Should - Fast Company | Experiential Marketing | Scoop.it

Digest...


1. Your biggest advocates have the fewest followers

2. Twitter has 6 distinct communication networks

3. Marketers say written content trumps visuals

4. You have less than an hour to respond on Twitter

5. Late night is the best time for retweets

6. Fridays are Facebook’s best day for engagement

7. Photos drive engagement on Facebook pages

8. Facebook, Pinterest and Twitter drive the most traffic

9. Aim for 28, 118 or 385 interactions per post (it depends on your total fans)

10. There’s a best day for everything on Pinterest

 

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marketingIO's curator insight, July 6, 2014 2:08 PM

You'll want to click through for details, especially #s 1, 2, 3 and 9.

malek's curator insight, July 7, 2014 8:32 AM

Having a smart phone in your hand is not enough. You must have a mental framework to jump into social media. Each tools has its distinctions, go through the post before you make your next social media move

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How To Maximize Your Marketing Campaign Through Storytelling - Forbes

How To Maximize Your Marketing Campaign Through Storytelling - Forbes | Experiential Marketing | Scoop.it
How To Maximize Your Marketing Campaign Through Storytelling Forbes Marketing is getting more difficult by the day; amidst the content marketing buzz, audiences are drowning in content as marketers and brands try to establish authority and...
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Experiential marketing: involve, don't only engage | Marketing

Experiential marketing: involve, don't only engage | Marketing | Experiential Marketing | Scoop.it
In the world of marketing, experiential is officially a buzzword. All brands are now expected to go experiential.
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Social Media Fail to Live Up to Early Marketing Hype - Wall Street Journal

Social Media Fail to Live Up to Early Marketing Hype - Wall Street Journal | Experiential Marketing | Scoop.it
Wall Street JournalSocial Media Fail to Live Up to Early Marketing HypeWall Street JournalIn May 2013, Ritz-Carlton Hotel Co. bought ads to promote its brand page on Facebook.
Cammie Dunaway's insight:
Smart companies are using social media to listen and involve loyal fans not to build big numbers of "likes"
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5 Reasons Google Beat Apple to Become the Top Brand

5 Reasons Google Beat Apple to Become the Top Brand | Experiential Marketing | Scoop.it
You just can't block the buzz about Google. In the past few weeks, the company surpassed Apple as the world's most valuable brand, according to Millward Brown Optimor's 2014 BrandZ ranking.
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10 Ways Experiential Marketing has Been Used in Social Media

10 Ways Experiential Marketing has Been Used in Social Media | Experiential Marketing | Scoop.it
When a brand puts on an amazing concert, it's called Experiential Marketing and with social media these days, it's the only way to advertise.
Cammie Dunaway's insight:

I always find these kinds of examples to be inspirational

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3 Questions You Must Answer if You Want to Work in Sponsorships

3 Questions You Must Answer if You Want to Work in Sponsorships | Experiential Marketing | Scoop.it
About Matt BrandSenior Vice President, Corporate Partnerships & Special Events, Houston Astros (What are the 3 #Interview Questions You Must Answer to Work in #Sponsorships?
Cammie Dunaway's insight:

Great tool for interviewing sales people

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9 big takeaways from last week's #MarTech conference - Chief Marketing Technologist

9 big takeaways from last week's #MarTech conference - Chief Marketing Technologist | Experiential Marketing | Scoop.it
Wow. Last week’s MarTech Conference was an awe-inspiring two and a half days for me.

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Cammie Dunaway's insight:

Excellent summary of important trends in this brave, exciting new world for marketers!

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marketingIO's curator insight, April 6, 2015 8:20 PM

I wholly agree with #4 and #6, but without a standard, I can't agree that Marketing Automation is engineering. Of course, you'll need to click through for the flavor. 

11 Paths's curator insight, April 8, 2015 4:35 AM

awe-inspiring article

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Could all advertising campaigns benefit from experiential marketing? | MyCustomer

Could all advertising campaigns benefit from experiential marketing? | MyCustomer | Experiential Marketing | Scoop.it
Is spending big on advertising justifiable without some form of customer experience attached? (Could all advertising campaigns benefit from experiential marketing?
Cammie Dunaway's insight:

Nice article on the importance of engaging your consumers senses

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B2B Lead Blog » Why Servant Marketing Matters

B2B Lead Blog » Why Servant Marketing Matters | Experiential Marketing | Scoop.it

Digest...


Let’s call it servant marketing, which can be defined as “serve first and market second.” Servant marketing works like this: How we sell and market informs customers of how we’re going to serve them. It’s not what we say; it’s what we actually do that matters.

 

I think servant marketing is built on the following ideas:

-- >  Empathize with your customers and walk in their shoes to understand their problems

-- >  Think like your customers when they set out to solve a problem and understand each step they take to solve that problem

-- >  Learn how you can help make your customers lives better

-- >  Provide your customers what they want

-- >  Help customers identify and solve problems

-- >  Give customers content and expertise that helps them gain clarity

-- >  Empower employees who touch your customers with the resources, training and tools to really help them

 



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Cammie Dunaway's insight:

I have always liked the idea of Servant Leadership so this new concept of servant marketing has natural appeal

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marketingIO's curator insight, August 18, 2014 5:24 PM

A bit too close to Customer Experience. May want to meld these two concepts together.

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How CMOs and CIOs Feel About Collaboration - Marketing Charts

How CMOs and CIOs Feel About Collaboration - Marketing Charts | Experiential Marketing | Scoop.it
Excerpt...Last year, 44% of global CMOs surveyed by Accenture felt that there was no need for alignment with CIOs. This year’s Accenture study of the CMO-CIO relationship finds a rapprochement of sorts, with 83% of IT executives feeling a need to align and interact with marketing (up from 77% in 2012) and 69% of marketing executives feeling the same way about IT (up from 56% in 2012). But while many see the relationship improving, 45% of CMOs believe more collaboration is needed, and some problems persist. __________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Cammie Dunaway's insight:
CMO/CIO partnership is essential to delivering great experience
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The Top 7 Online Marketing Trends Dominating 2014 - Forbes

The Top 7 Online Marketing Trends Dominating 2014 - Forbes | Experiential Marketing | Scoop.it
The Top 7 Online Marketing Trends Dominating 2014
Forbes
Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here.
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Creative Instinct's curator insight, July 23, 2014 3:29 PM

WE KNOW MARKETING TRENDS
Need assistance with your company’s branding, marketing materials or website design? Creative Instinct can help! Contact Gwen Canfield at gwen@creativeinstinct.biz. Visit my website at www.creativeinstinct.biz.

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Shared Value Branding: The End of Brand Marketing as We Know It? - Triple Pundit

Shared Value Branding: The End of Brand Marketing as We Know It? - Triple Pundit | Experiential Marketing | Scoop.it
Triple Pundit
Shared Value Branding: The End of Brand Marketing as We Know It?
Cammie Dunaway's insight:

"Marketing today is expected to not only create value by making products and services desirable, but also to nurture purpose brands that can better the world with shared value strategies."

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Why everyone is thinking about mobile marketing all wrong - VentureBeat

Why everyone is thinking about mobile marketing all wrong - VentureBeat | Experiential Marketing | Scoop.it
VentureBeat
Why everyone is thinking about mobile marketing all wrong
VentureBeat
Why everyone is thinking about mobile marketing all wrong. Why everyone is thinking about mobile marketing all wrong. Image Credit: Ivan Walsh/Flickr.
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The Ultimate Marketing Machine

The Ultimate Marketing Machine | Experiential Marketing | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Cammie Dunaway's insight:

Great research on common traits of top performing marketing organizations.

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Great Experiential Marketing: Ray-Ban’s Sensory Artisan Workshop

Great Experiential Marketing: Ray-Ban’s Sensory Artisan Workshop | Experiential Marketing | Scoop.it
Ray-Ban celebrated the launchof its New Materials collection with this sensory and interactive experientialevent in New York, called District 1937....
Cammie Dunaway's insight:
Cool sensory way to build involvement with Ray Ban
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Experiential 101: What is Experiential Marketing?

Experiential 101: What is Experiential Marketing? | Experiential Marketing | Scoop.it
Experiential Marketing Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand. While traditional ad (Experiential 101: What is Experiential Marketing?
Cammie Dunaway's insight:
Clear, simple explanation of Experiential Marketing with good examples.
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Dove and JetBlue Top Loyalty Program Rankings | Data-Driven Marketing - Advertising Age

Report: Dove, Adidas, JetBlue and others top loyalty program rankings. http://t.co/uRb6S75moD
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10 Insider's Lessons From Facebook's Marketing Strategy - Fast Company

10 Insider's Lessons From Facebook's Marketing Strategy - Fast Company | Experiential Marketing | Scoop.it
Fast Company
10 Insider's Lessons From Facebook's Marketing Strategy
Fast Company
The Future of Work. 10 Insider's Lessons From Facebook's Marketing Strategy.
Cammie Dunaway's insight:

Great insights into how smart companies are doing smart marketing

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