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Information Is Power - The Promise Of Personalization

Information Is Power - The Promise Of Personalization | user experience | Scoop.it
Moving From Experience To Data: Why Personalisation Is The Key To Brand Success SHARE:   MIKE BAINBRIDGE — NOV 11 Providin

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 18, 1:53 AM

How are you capturing your customers needs and wants?

 

 

 

Don't lose sight of your customers, every single task across each department should be with your customers in mind, do you agree?

Walter Gassenferth's curator insight, November 20, 3:28 AM

Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com

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21 Chrome Extensions to support students via Eric Curtis

21 Chrome Extensions to support students via Eric Curtis | user experience | Scoop.it
Technology can be a powerful tool to assist students with special needs or any sort of learning challenge. In particular the Chrome we

Via Tom D'Amico (@TDOttawa)
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Rescooped by wolfgang gauss from New Customer - Passenger Experience
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6 Laws of Customer Experience

6 Laws of Customer Experience | user experience | Scoop.it
6 Not-So-Secret Truths about Great Customer Experiences Think of them as the Six Commandments of Customer Servic

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 7, 2:53 AM

6 key drivers Bruce Temkin shared back in 2014 - you can see how those fundamentals still apply today, do you agree?

Walter Gassenferth's curator insight, November 8, 4:00 AM

Useful post, presenting some good tips. For those who speak Portuguese or Spanish and are interested in business management, please visit  http://www.quanticaconsultoria.com

Rescooped by wolfgang gauss from Mobile Customer Experience Management
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Flash of Genius: Mobile Personalization

Flash of Genius: Mobile Personalization | user experience | Scoop.it
Senior Associate at L2's Intelligence Report Taylor Malmsheimer explains how brands can seamlessly integrate personalized features in the mobile experience.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, October 31, 8:35 PM
Know how seamlessly integrate the mobile experience with personalization features? See this video report from L2 Digital .
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The Elements of Value Pyramid

The Elements of Value Pyramid | user experience | Scoop.it
The Elements of Value Eric Almquist John Senior Nicolas Bloch When customers evaluate a product or service, they weigh it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, October 10, 3:18 AM

The 30 elements of Value, set in 4 key categories:

 

1. Functional

2. Emotional

3. Life changing

4. Social impact

 

Do you know what your customers value?

Jean-Marie Grange's curator insight, October 11, 11:41 AM
Do you know what Value you are bringing to your customers? Could you do more?...
Rescooped by wolfgang gauss from Mobile Customer Experience Management
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Retargeting Is a Must for App Marketers - eMarketer

Retargeting Is a Must for App Marketers - eMarketer | user experience | Scoop.it
31% respondents said they allocated up to 5% of their total app marketing budget to retargeting

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, October 7, 1:20 PM
Curious about why smartphone users download apps? The reasons highlight why ad retargeting role grows in marketing importance.
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15 technologies that will help you become more customer obsessed over the next 5 years

15 technologies that will help you become more customer obsessed over the next 5 years | user experience | Scoop.it
Marketers need to say goodbye to campaigns, say hello to AI-driven conversations with customers New report on emerging tech in nex

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, September 20, 1:01 AM

It starts and ends with your customers.

 

The better you understand where they are coming from, their interest, their passion, where they are in their journey with your brand, the easier it will be for you to build a trusted relationship, deliver value and satisfaction at the right time, on the right device/platform/channel, wherever they may be.

 

Businesses need to remain agile, in order to stay relevant to their customers. What are your thoughts on these technologies?

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50 astounding facts about mobile search behaviors

50 astounding facts about mobile search behaviors | user experience | Scoop.it
60% of searches now come from mobile devices. But that's just one fact about mobile search behaviors. Here are 50 facts about our mobile search behaviors.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 7, 11:34 AM
Need to make a business case for mobile marketing programs? Here are 50 facts about mobile search behaviors that may help.
Art Jones's curator insight, November 29, 3:51 PM

Excerpt: 60% of searches now come from mobile devices.

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Shopping Micro-Moments: 3 Steps to Set Your Brand Up for Success

Shopping Micro-Moments: 3 Steps to Set Your Brand Up for Success | user experience | Scoop.it
Three ways retailers can win shoppers in their micro-moments across the customer journey.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, August 22, 12:58 PM
Want to win more shopping micro-moments? Here are 3 steps to set your brand up for success from Think with Google.
Rescooped by wolfgang gauss from Daily Magazine
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How Mobile Technology Has Enhanced Everyday Life

How Mobile Technology Has Enhanced Everyday Life | user experience | Scoop.it
Mobile devices are no longer just cellular phones but
also fitness trackers, social media hubs, and boomboxes.

Via THE *OFFICIAL ANDREASCY*
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Andreas Christodoulou's curator insight, August 1, 6:04 AM
From GPS at our fingertips to the ability to stream our favorite television shows, there’s no end to the ways that mobile technology has helped us improve as a society: http://tiny.cc/MobileTechnology
Stephania Savva, Ph.D's curator insight, August 1, 6:15 AM
Great article on a number of ways mobile technology has enriched our lives.

Tony Guzman's curator insight, August 1, 8:16 PM
Mobile Technology is truly changing how we live our lives. Let us always remember to live life though, even without technology.
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How Retailers Use Welcome Emails to Engage Consumers [Infographic]

How Retailers Use Welcome Emails to Engage Consumers [Infographic] | user experience | Scoop.it
Email Marketing - Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent research from Campaigner.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 26, 11:05 AM
Are You Making the Best Use of Welcome Emails to Engage Consumers? Here's Why It's Important.
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Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic]

Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic] | user experience | Scoop.it
Web Sites - Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, check out these reasons to consider personalization.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 25, 2:21 PM
Are you using web personalization to attract and engage your target markets? Here are some reasons why you should.
Rescooped by wolfgang gauss from New Customer - Passenger Experience
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Forrester 3 E's of Customer Experience

Forrester 3 E's of Customer Experience | user experience | Scoop.it

Emotions play an important role to the overall customer experience. Have you ever created an empathy map?


Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 24, 5:44 PM

Forrester's 3 E's:

 

1. Emotion

2. Effectiveness

3. Ease

 

How are you elevating the emotional connection between your brand and your customers?

Rescooped by wolfgang gauss from Social Media, SEO, Mobile, Digital Marketing
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What Is Semantic Search and What Should You Do About It?

What Is Semantic Search and What Should You Do About It? | user experience | Scoop.it
Semantic search is the future, and it's important to have a good handle on what it is and how you can use it to your advantage. This post presents 5 strategies for getting started with semantic SEO.

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La pluma digital's curator insight, November 16, 11:53 AM
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5 NPS Myths and How to Overcome Them | CustomerThink

5 NPS Myths and How to Overcome Them | CustomerThink | user experience | Scoop.it
I rst heard of the Net Promoter Score from Fred Reichheld, one of its co-developers, in a talk he gave at a vendor conference. When he stated that “the NPS is the best predictor of business growth,” my interest was piqued. Why? I have never found evidence in my 20+ years of experience to support that statement. Since his talk and the release of his book on the same topic, I have conducted many studies to examine the merits of the NPS claims. Additionally, other researchers, from both industry and academia, have conducted research on the NPS. Our basic conclusions: the NPS claims are not true and there are a lot of problems with their research claims. My research addressed several issues surrounding the NPS claims, not just the original claim. Based on mine and others’ research, I present my list of 5 NPS myths. Additionally, I present evidence that debunks each myth as well as what you can do to improve how you measure customer loyalty. You’ll see that the NPS is not all that it’s cracked up to be.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 8, 3:07 PM
Are you using the Net Promoter Score (NPS) to manage your customer experience programs? Your efforts may be misguided by the weaknesses of the method as revealed in this article.
Rescooped by wolfgang gauss from 21st Century Learning and Teaching
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Leadership and The Art of Effective Listening

Leadership and The Art of Effective Listening | user experience | Scoop.it

There is no leadership, personal or organizational, without listening. In fact, ability to truly listen (and not just hear) is the foundation of having a conversation, building trust, influencing others, resolving conflicts, driving your vision, building relationships, implementing change and...

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=listening

 


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Walter Gassenferth's curator insight, October 31, 7:45 AM

Very interesting topic written attractively and with great content. I believe that
the relevance of this issue will generate more author's posts, which I will follow
assiduously. For those who speaks Portuguese or Spanish I also recommend the
site http://www.quanticaconsultoria.com to read about innovation and business trends.

Gonzalo Moreno's curator insight, November 1, 8:44 AM
Leading starts with listening. Key idea, specially for the younger...
Brad Merrick's curator insight, November 2, 4:50 PM
Being able to listen with focus and empathy is key, whereby those in our care feel supported and heard. In a world where everyone is so busy and time often seems to be the commodity that we have the least of, this diagram really serves to remind us that we need to listen constructively, suggest skilfully and try to understand the emotion of those we are engaging with in all that we do. Purposeful listening rather than just hearing is key.
Rescooped by wolfgang gauss from New Customer - Passenger Experience
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It's not B2B vs B2C, it's Personal!

It's not B2B vs B2C, it's Personal! | user experience | Scoop.it
It's not B2B vs B2C, It's Personal One of the most confusing distinctions created in the business world is the one betwee

Via Eric_Determined / Eric Silverstein
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Walter Gassenferth's curator insight, October 15, 4:58 AM

Lucid post, presenting interesting trend. For those who speak Portuguese or Spanish and are interested in business management, please visit http://www.quanticaconsultoria.com

Ron McIntyre's curator insight, October 15, 7:46 AM

Interesting,  It has always been personal regardless of what label it has on it.

ShriShail Tech.'s comment, November 3, 9:39 AM
If looking for Online Marketing expert Branding, Leads, Sales Revenue & Social Media Consulting Services. For any query email us today at info@shrishail.com
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9 amazing mobile facts [INFOGRAPHIC] | Netimperative - latest digital marketing news

9 amazing mobile facts [INFOGRAPHIC] | Netimperative - latest digital marketing news | user experience | Scoop.it
As smartphones become the device of choice for media, this new infographic from Mobilecozmo looks at nine facts you might not know about mobile. The infographic covers some really amazing facts that many people are not aware of. Source: http://mobilecozmo.com/

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, October 10, 10:08 AM
Need some amazing mobile facts for a presentation? See this article for 9 audience attention getting facts.
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How much does it cost to create an app? | Netimperative - latest digital marketing news

How much does it cost to create an app? | Netimperative - latest digital marketing news | user experience | Scoop.it
App marketing is growing in popularity, but costs of creating apps can vary greatly. This new infographic from biznessapps looks into the costs and time needed to get the most out of apps. Source: https://www.biznessapps.com/

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 30, 11:28 PM
Do you know how much it costs to create a mobile app? Here are some useful guidelines.
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LinkedIn And Hashtags Are Now #BestFriends

LinkedIn And Hashtags Are Now #BestFriends | user experience | Scoop.it
About time, says I - Hot Linking news! You can now use hashtags in your LinkedIn posts . . .

Via David Blundell
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David Blundell's curator insight, September 9, 4:22 AM
That was always a very strange anomaly with LinkedIn but all is now rectified, which will also help with tracking campaign hashtags in LI too . . .
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Your CEO Guide To Customer Experience

Your CEO Guide To Customer Experience | user experience | Scoop.it

Click here to edit the content


Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 23, 1:51 AM
"In most companies, there are a handful of critical customer journeys. Understanding them, customer segment by customer segment, helps a business to maintain focus, have a positive impact on customer satisfaction, and begin the process of redesigning functions around customer needs. " - Have you fully mapped your customer journeys, and identified your key customer segments?
 
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How Beacons Can Reshape Retail Marketing

How Beacons Can Reshape Retail Marketing | user experience | Scoop.it
How beacon technology and Google's open beacon format can revolutionize the way retailers measure the impact of online ads.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, August 19, 5:43 PM
Read about how to integrate beacons with retail marketing and online advertising.
Rescooped by wolfgang gauss from New Customer & Employee Management
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How Retailers Use Welcome Emails to Engage Consumers [Infographic]

How Retailers Use Welcome Emails to Engage Consumers [Infographic] | user experience | Scoop.it
Email Marketing - Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent research from Campaigner.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 26, 11:05 AM
Are You Making the Best Use of Welcome Emails to Engage Consumers? Here's Why It's Important.
Rescooped by wolfgang gauss from Mobile Customer Experience Management
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How Mobile Has Redefined the Consumer Decision Journey for Shoppers

How Mobile Has Redefined the Consumer Decision Journey for Shoppers | user experience | Scoop.it
A shopper's smartphone is now their go-to assistant and advisor. Here are the consumer trends shaping retail and why they matter.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 25, 1:59 PM
Do you know how mobile capabilities have reshaped the multichannel shopping experiences of consumers? See this new Think With Google article for details.
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How Emotions Impact The Customer Experience

How Emotions Impact The Customer Experience | user experience | Scoop.it

Customers with positive associations with a brand will spend up to 200% more and will also tell an average of eight friends about them.


Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 29, 3:08 AM

The way customers feel is of the utmost importance, not just today, but for the entire customer life cycle. And since satisfaction is more neutral than positive, it is no longer enough for brands to simply satisfy customers.

 

  1. Emotions guide decisions: While we like to think of ourselves as logical beings, it is actually our emotions that inspire our decisions.
  2. Positive associations lead to repeat decisions: When someone makes a decision that leads to a positive outcome, they are more likely to make the same decision in the future.
  3. Without emotions, there are no decisions: If a person has no emotional connection to the outcome of a decision, they are less likely to actually make a decision.