As a trade show exhibitor, it seems like a simple question. Should I rent, or should I buy? But the truth of the matter is, there are many moving parts to that decision—custom-tailored variables to each individual exhibitor.
We know from recent research that trade show exhibiting is one of, if not the most, cost-effective way to grow your business. Choosing the right trade show for your company is all about identifying objectives, doing research and subsequently assessing ROI potential. First, identify what your objectives are. What results are you hoping to
So you know about all of the benefits of trade show exhibiting—lead generation, brand awareness enhancement, media exposure. Now you want to dive in and get in on the action. The first step is choosing the right trade show for you. Do your research on projected audience demographics, other exhibitors and overall show promotions.
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