Projecting a Professional Image on LinkedIn | Executive Presence |

You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.



Your LinkedIn profile represents your professional image on the Internet and can be found through searches on LinkedIn or search engines. When people search the Internet for your name, your LinkedIn profile will most likely be one of the top search results, so you want to make a great first impression.


Think of LinkedIn as your online resume and your profile as the introductory paragraph of your resume. As people scan your profile, they should be able to understand exactly what you do as they read your headline.


Your LinkedIn profile provides people with a comprehensive summary of you, your education, your work experience and your achievements. Your LinkedIn profile also links people to other social media properties and websites where you can showcase your expertise.

Here's what you should do to build the key elements of a compelling LinkedIn profile.