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What's the future of PR? | Canadian Public Relations Society (CPRS)

What's the future of PR? | Canadian Public Relations Society (CPRS) | Executive leadership | Scoop.it

Great read & insight from Jeff Domanasy: 

 

I was fascinated by a new global study of trends in public relations by the University of Alabama Plank Center.

The study, authored by Dr. Bruce Berger, reveals digital, gender and generational shifts that may give my generation of PR leaders heartburn.

His research identifies 10 critical issues. The real news in the report though is its in-depth look at gender and generational gaps in our profession on these important issues.

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Executive leadership
Great leaders are always learning ~ sometimes from unexpected sources
Curated by Janice Tomich
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Why Some Content Marketers Succeed When Others Fail

Why Some Content Marketers Succeed When Others Fail | Executive leadership | Scoop.it
What makes a story succeed is not gimmicks or even strategy, but crafting it well.

Via Mat Loup
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A new view of Leadership

A new view of Leadership | Executive leadership | Scoop.it
For every Winston Churchill, there is a Fred Goodwin. What makes some leaders soaraway successes, while others crash and burn?
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Start-up of You, Visual Summary

By Reid Hoffman, founder of LinkedIn: "In commemoration of a year in print, we present the Startup of You in visual summary. The last year has continued to demonstrate how work and careers need a new entrepreneurial mindset for everyone, not just entrepreneurs."


Via Guillaume Decugis
Janice Tomich's insight:

Work life in 2012 ... success using your entrepreneurial mindset. 

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How Social Media Impacts SEO: Infographic

How Social Media Impacts SEO: Infographic | Executive leadership | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. 

 

One of the more recent factors that has had an impact on search ranking is social media.

  


Via Antonino Militello
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Mike Barnes's comment, March 12, 2013 1:31 PM
It's not rocket science - http://seo-alien.com/tips-and-tricks/online-marketing-basics-creating-the-right-foundation/
Mike Ellsworth's curator insight, March 12, 2013 2:38 PM

Wow! One fact on this Infographic says tweeting cuts time to index by half!

VL Digital Marketing's comment, March 13, 2013 3:10 AM
Thanks!
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She’s (Rarely) the Boss

She’s (Rarely) the Boss | Executive leadership | Scoop.it
Sheryl Sandberg, the No. 2 executive at Facebook, offers a provocative take on why women are so underrepresented in leadership positions.
Janice Tomich's insight:

Sandberb says, "Women who don’t aggressively pursue opportunities" and I agree with her in regard to public speaking. Women often hang back and when I ask them why they tell me they aren't prepared or don't know enough. Funny though, their male counterparts, who have the same knowledge and experience base will jump right in and volunteer for public speaking opportunities. 

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Never Lie About Who You Really Are

Never Lie About Who You Really Are | Executive leadership | Scoop.it
Your ability to stand up for your truth is a muscle, and the more you exercise it the stronger it gets.
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michaelpohl360's curator insight, February 27, 2013 1:07 PM

I like this article, it's not just about truth, but about authenticity. I believe that organizations need authentic leadership and leadership authenticity rather than trained techniques on how to lead. The strongest people I met in business where the ones that were true, real and authentic. And not just in business..

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Consider Not Setting Goals in 2013

Consider Not Setting Goals in 2013 | Executive leadership | Scoop.it
Goals have counterproductive side effects. There's a better way to hold yourself accountable.
Janice Tomich's insight:

The key is to resist the temptation to identify the outcome you want to achieve. Leave that open and allow yourself to be pleasantly surprised.

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A Pivotal Message for Women Leaders About Our Feminine Side

A Pivotal Message for Women Leaders About Our Feminine Side | Executive leadership | Scoop.it

My business partner recently brought to my attention a video of Jane Goodall speaking about the power of female characteristics (posted below). I think Jane’s message is pivotal for women: 

 

What I have been saddened by very often is that some of the women who’ve been leaders in the women’s movement…they tried to get out there into these traditionally male jobs by being more male than the males. And that’s unfortunate, really unfortunate.
I can see why it happened, but I think the qualities women can bring into our society, you know…we are by nature, probably instinctively, more nurturing, compassionate, we’re good at finding solutions that don’t involve physical power … So if we can take those out into society it should be making a better world.

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Four Ways Leaders Ignite Engagement Culture

Four Ways Leaders Ignite Engagement Culture | Executive leadership | Scoop.it

There are leaders who engage naturally with people, and leaders who are simply uncomfortable with engagement at a human level. The former have an advantage over the latter, clearly. Engaged leaders work with employees; those who shun engagement have employees who work for them, not necessarily with them. It’s a distinction with a difference.


Via Happy_Laurence, Jean-Philippe D'HALLUIN, Roy Sheneman, PhD, Fabrice De Zanet, David Hain, Roger Francis
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Women change the dynamics of the workplace for the better

Women change the dynamics of the workplace for the better | Executive leadership | Scoop.it
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Getting fit to lead: Habits of successful leaders

Getting fit to lead: Habits of successful leaders | Executive leadership | Scoop.it

Do you have what it takes to be a leader in the businesses of the future? Plenty of companies are worried that the pool might not be big enough to pick from in the future, so check out this infographic by NowSourcing to see if you’ve got the right stuff to succeed.

 


Via Gust MEES, donhornsby, Jose Luis Anzizar, David Hain
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Every Entrepreneur Needs to Master Public Speaking - Forbes

Every Entrepreneur Needs to Master Public Speaking - Forbes | Executive leadership | Scoop.it
Steve Jobs at Stanford, 2005, via Facebook As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking...
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10 Reasons why Customer Emotions are not being embraced by business

10 Reasons why Customer Emotions are not being embraced by business | Executive leadership | Scoop.it
What are the things that have made you cry at the movies? Was it the scene in Titanic when Jack dies and slips away into the icy water?
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Reinventing the Chief Marketer: Storytelling & the New World Order

Reinventing the Chief Marketer: Storytelling & the New World Order | Executive leadership | Scoop.it
Why marketing and sustainability must be under one leader.

Via Karen Dietz
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Karen Dietz's curator insight, July 22, 5:32 PM

This article is the perfect companion to the other article I curated today on Patagonia.


Here Keith Weed, Chief Marketing Officer at Unilever, gives us insights into how to balance the tensions between marketing, communication, and sustainability.


You see, Weed is responsible for all 3 functions at Unilever. What??!! Now how does that work? When I first read that, I thought, "Oh jeez, communication and sustainability is now just another bunch of hype from marketing. Yuck!"


Not so, grasshopper. As I read the post I understood how fundamentally different Weed's approach is -- where he manages the tension between all 3 without sacrificing any one. And this re-thinking/re-fashioning of marketing is where the future of business is.


And storytelling is at the core, even though it is not the focus of the article. But we know it's importance when Weed says, "Well, the real tension you have in companies is when marketing is in one silo, identifying what consumers need and driving demand, while sustainability is in another trying to reduce environmental impact, while Corporate Social Responsibility is in another working on the company’s social contribution while communications is telling its own, possibly different, story. In a connected world, this kind of internal disconnection is a hindrance not a help." So true! Yes, these are all different stories being told that in  most organizations are never reconciled. And it sure does negatively impact the bottom line.


Read more about how Weed has managed this reconciliation and is moving Unilever into a solid future. No matter what size your business is, there are lessons here for everyone.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


 

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7 Reasons You Can't Learn Leadership on Your Own

7 Reasons You Can't Learn Leadership on Your Own | Executive leadership | Scoop.it
Very few entrepreneurs, board members, or investors give much thought to leadership development. That's a huge mistake.
Janice Tomich's insight:

The future is not the past: You must listen for what the past is telling you to stop, and learn what the future requires you to start.

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5 Ways to Boost Your Willpower

5 Ways to Boost Your Willpower | Executive leadership | Scoop.it
Tips to help you gain the strength to focus and achieve your goals.

Via The e.MILE Community, David Hain
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John Michel's curator insight, March 8, 2013 8:42 PM

Think of the last time you struggled to focus on a boring or difficult task. Your wandering attention probably felt like it was outside your control, as if you suddenly lost the ability to focus and didn't know how to regain it. We all feel that way sometimes.

Even in those moments, when you feel like you're fighting against your own instincts, you can stop procrastinating and get focused. You just need to recharge your willpower.

//////////

John Michel, experienced leader, humanitarian, visioneer, and renown status quo buster, is the author of the ground breaking book, Mediocre Me: How Saying No to the Status Quo will Propel you from Ordinary to Extraordinary. Check out his blog at www.MediocreMe.com or drop him a note at johnmichel@MediocreMe.com


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Concise Storytelling for Leaders Video

Concise Storytelling for Leaders Video | Executive leadership | Scoop.it
JD Schramm, Stanford GSB lecturer in organizational behavior and director of the Mastery in Communication Initiative, presents this workshop specifically des...

Via Karen Dietz
Janice Tomich's insight:

Thanks for this great find Karen Dietz! 

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Karen Dietz's comment, March 2, 2013 3:44 PM
I agree Annette! It would be a wonderful and enriching experience.
Flutura Decision Sciences & Analytics's comment, March 9, 2013 7:53 AM
Thanks Karen ... this was a brilliant share ... changed my perspective dramatically ...Keep them coming
Karen Dietz's comment, March 10, 2013 2:20 PM
Thank you Derick! So glad you found it helpful and I will keep 'em coming :))
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Seth's Blog: Learning how to see

Seth's Blog: Learning how to see | Executive leadership | Scoop.it
If you want to make something new, start with understanding. Understanding what's already present, and understanding the opportunities in what's not. Most of all, understanding how it all fits together.
Janice Tomich's insight:

One of Mr. Godin's best articles yet. Simply wow!

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We Wait Too Long to Train Our Leaders

We Wait Too Long to Train Our Leaders | Executive leadership | Scoop.it
The average supervisor has been managing for 10 years before he gets any training.
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A Wave of Angel Investing Organizations Focuses on Women

A Wave of Angel Investing Organizations Focuses on Women | Executive leadership | Scoop.it
Social entrepreneurs are hoping to feminize the start-up sector.
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Who Do You Trust? Honesty Ratings by Career | Trusted Advisor

Who Do You Trust? Honesty Ratings by Career | Trusted Advisor | Executive leadership | Scoop.it
Periodically, someone does a survey on the trustworthiness of various professions.
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Secrets from the Science of Persuasion by @RobertCialdini & Steve Martin

Great Animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.

 

6 shortcuts guiding human behaviour.


Via Jean-Philippe D'HALLUIN, David Hain
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A High Powered Application of Caring

A High Powered Application of Caring | Executive leadership | Scoop.it
At a sales conference I recently attended, I watched a sales manager pass out sales awards to his global sales team. He passed out thirty-nine separate awards. There were three to five people nomin...
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