Executive leadership
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Executive leadership
Great leaders are always learning ~ sometimes from unexpected sources
Curated by Janice Tomich
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Rescooped by Janice Tomich from Just Story It! Biz Storytelling

Concise Storytelling for Leaders Video

Concise Storytelling for Leaders Video | Executive leadership | Scoop.it
JD Schramm, Stanford GSB lecturer in organizational behavior and director of the Mastery in Communication Initiative, presents this workshop specifically des...

Via Karen Dietz
Janice Tomich's insight:

Thanks for this great find Karen Dietz! 

Karen Dietz's comment, March 2, 2013 3:44 PM
I agree Annette! It would be a wonderful and enriching experience.
Flutura Decision Sciences & Analytics's comment, March 9, 2013 7:53 AM
Thanks Karen ... this was a brilliant share ... changed my perspective dramatically ...Keep them coming
Karen Dietz's comment, March 10, 2013 2:20 PM
Thank you Derick! So glad you found it helpful and I will keep 'em coming :))
Rescooped by Janice Tomich from Just Story It! Biz Storytelling

Companies With The Best Stories Win: 10 Key Points For Telling Your Story - Forbes

Companies With The Best Stories Win: 10 Key Points For Telling Your Story - Forbes | Executive leadership | Scoop.it
Winning entrepreneurs bond emotionally with employees, investors and customers--and dramatically increase their chances for funding and for long term success--when they hone their ability to tell meaningful stories about their businesses.


Here is an article discussing 2 examples of effective business storytelling for marketing/branding/identity purposes that really work. One is a small business (Baby Steals) and the other one is a large enterpriese (IKEA). You will notice the difference in their stories as the size of the business kicks in.


Pay close attention to what the founder of Baby Steals did/does -- because implicit in the example shared are story listening skills and how the stories she was hearing from customers/prospects also shaped the success of her company.


And then there are 10 tips for bringing storytelling into your business marketing/branding efforts. All are solid. A word of advice here -- working on several of these 10 tips takes time. The ideas you come up with during your first pass you will want to test with friends, colleagues, customers, and prospects. This is an iterative process where your focus and messaging gets sharper, clearer, and more powerful over time. So give yourself the opportunity to play. This goes no matter what size of business you have -- micro to large enteprise.


We are heading into the 4th quarter of the year -- what a great time to hone in on your business storytelling, laying a stronger foundation for your company in 2013.


This review was written by Karen Dietz for her collection of articles on business storytelling at www.scoop.it/t/just-story-it ;

Via Karen Dietz
Ken Morrison's comment, September 5, 2012 8:49 PM
Thank you for the recent rescoops! Hope you are having a nice weei.
Carole Pyke - The Personal Brand Storyteller's curator insight, April 15, 2013 4:53 PM

just testing