As the business world now operates in a highly digitalised space, a business cannot effectively operate, without having access to a slew of technology. It is no longer possible for a business owner to be across all aspects of the technology and technical solutions one now needs to operate a business. It is very important that as a business owner you develop a clear understanding of the key technical terms that you will commonly encounter, and this article will make that understanding possible. One to save for future reference.
A major key to succeeding in any business endeavour, is to have enough time to do the things that need to be done, to ensure that your systems and processes are up to the task expected of them. Given that one can't actually create more hours in a day, and sleep is a necessary evil, one must make the most of the time available if one is to outperform one's competitors. This article shares 8 great tips to help you to be as productive as you can in the time available to you.
Looking for ways to get more attention and interest for your products or business. What we lack in capital as small businesses with small budgets, we have to make up for in creativity, tenacity and effort. We have to hustle harder than everyone else out
th your existing and potential customers, in order to promote your products or services. It differs to media advertising in that it enables you to target significant people whilst also delivering a personalised message.
In the past, flyers and brochures were used in order to make direct contact with local consumers, as well as with B2B business clients. This approach can still be extremely useful and effective, particularly if you are operating a small business. This type of traditional marketing offers a personal touch that your clients may appreciate.
Some business owners may think that business cards are no longer important because most contact being made online these days. However, business cards provide tangible information for your clients and potential clients.
They are particularly useful when used as a method of business promotion at various networking events. Business cards are used in order for business owners to introduce themselves to other business clients in a sophisticated manner.
Having a business card creates a connection with a client whilst also enabling your potential client to easily remember meeting you.
The online version of a business card is LinkedIn. The purpose of LinkedIn is to help people network professionally. The site is a business-focused social networking platform that allows you to to find other business associates, clients, and colleagues.
The purpose of a press release is to introduce new products or services to the market, or to announce upcoming events that may be of interest to your audience.
Although the digital age has seen the decline of traditional press releases, this method can still be used effectively today, and even small online businesses can make use of this strategy in order to market their products and services to their local market. Nowadays, press releases are also published online as well as offline.
Word of Mouth:
Word of mouth is one of the most effective traditional marketing methods that is used by businesses and is still very effective within the present marketing system. When a business receives promotion through word of mouth, it means that their current audience is satisfied with their level of service and they enjoy providing the business with good feedback. This reflects very positively on the business itself while also helping to build their profile.
With word of mouth, it is important to incorporate your other methods of marketing, as well as ensuring the word of mouth is relevant. The word of mouth should be interesting and unique to your brand, for example, you could make use of a unique buzzword or hashtag that gets people talking about your brand. How can traditional marketing be combined with digital marketing?
Combining both methods to increase brand awareness is important. For example, if you have an in-store promotions day with brochures available containing information about your business this could entice a new audience.
Another method you could also use to entice new customers is holding a competition offline with one of the entry requirements being for them to sign up to with their email address. Once you have these email addresses, you can then add these people to your database. This results in new audience members on your database and a successful offline campaign that has been combined with online marketing.
As a small business owner you are probably very good at implementing a range of tactics in your quest to acquire more customers or clients. Unfortunately, if the tactics you choose to deploy are not aligned to a well thought out and clearly defined small business marketing strategy, your tactics will fail and the effort expended will be wasted. Remember strategy should always precede the development of any tactics to achieve the required outcome, and you should always develop your marketing strategy (using this excellent guide is a good starting point) to the fullest extent possible before moving to the "how are we going to get there" stage.
As a business owner, you are constantly making decisions in respect of your business, and the impact of making the wrong decision can vary from being inconsequential to being catastrophic. The nature of business requires fast decision making, but unless you use some form of decision making checklist to ensure both quality and consistency in your decision making, you will from time to time make very bad decisions. This checklist is gold for the busy business decision maker and it will make a huge difference to your business results if you use it to check of all decisions that you make (especially those where a bad decision will prove costly).
Few will dispute that a modern website is essential to any business hoping to remain at the forefront of their industry. For those whose business website is no longer newish, or for those business owners just starting the process of building a website, knowing what features are a must have is important information. This excellent infographic should prove very useful for anyone reviewing an existing website, or currently planning to build one from scratch.
Don't try to do everything for your business, advises columnist David Rodnitzky. If you really want it to grow, you need both “visionaries” and “integrators” and to fire yourself from jobs that others can do.
After celebrating the 50th anniversary of the largest architecture firm in the world, Gensler told attendees at Dodge's Executive Outlook Conference how he created a thriving work environment for his growing staff.
Whether you’re a solopreneur working from home or a growing business with a full-fledged office and staff, your business communication system is what gives you access to your customers, suppliers, and anyone else you might need to contact.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.