As a small business owner you are probably very good at implementing a range of tactics in your quest to acquire more customers or clients. Unfortunately, if the tactics you choose to deploy are not aligned to a well thought out and clearly defined small business marketing strategy, your tactics will fail and the effort expended will be wasted. Remember strategy should always precede the development of any tactics to achieve the required outcome, and you should always develop your marketing strategy (using this excellent guide is a good starting point) to the fullest extent possible before moving to the "how are we going to get there" stage.
As a business owner, you are constantly making decisions in respect of your business, and the impact of making the wrong decision can vary from being inconsequential to being catastrophic. The nature of business requires fast decision making, but unless you use some form of decision making checklist to ensure both quality and consistency in your decision making, you will from time to time make very bad decisions. This checklist is gold for the busy business decision maker and it will make a huge difference to your business results if you use it to check of all decisions that you make (especially those where a bad decision will prove costly).
Few will dispute that a modern website is essential to any business hoping to remain at the forefront of their industry. For those whose business website is no longer newish, or for those business owners just starting the process of building a website, knowing what features are a must have is important information. This excellent infographic should prove very useful for anyone reviewing an existing website, or currently planning to build one from scratch.
For decades executive coaching has grown in popularity. It is now at a point where companies will hire a coach to improve the quality of leadership within the organisation. It has been realised that…
Via Ron McIntyre
As the business world now operates in a highly digitalised space, a business cannot effectively operate, without having access to a slew of technology. It is no longer possible for a business owner to be across all aspects of the technology and technical solutions one now needs to operate a business. It is very important that as a business owner you develop a clear understanding of the key technical terms that you will commonly encounter, and this article will make that understanding possible. One to save for future reference.
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