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9 Simple Local Marketing Ideas for Your Small Business

9 Simple Local Marketing Ideas for Your Small Business | Executive Coaching & Mentoring | Scoop.it
So often these days when we think about marketing our small business, we think about finding new customers on the internet. Facebook, Yelp, Google Ads...

Via The Fish Firm II
Jeremy Barton's insight:

These are simple and what's more do able for most of us.

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Witmer Group's curator insight, January 28, 2014 9:04 PM

Local is still so relevant and important in any marketing strategy.

Paul Squirrell's curator insight, February 5, 2014 3:27 AM

I came across this and thought it worth posting.  It's very easy to forget about 'traditional' forms of promotion in a facebooked / LinkedIn world but, sometimes a simple flyer or cold call to a prospect does the trick - especially if you're a niche or small business.  Lets not neglect the old for the new if the old still works.

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A Little Coaching Can Make Leadership Briefings Better

A Little Coaching Can Make Leadership Briefings Better | Executive Coaching & Mentoring | Scoop.it
According to the Corporate Executive Board, leadership briefings are the fourth most popular means to communicate vital information to an organization — trailing behind email, intranet, internal social media and digital signage. But despite the lower ranking and a reputation for being ineffective, this method of staff communication deserves a second look, especially when CLOs team up with the company communications department to drive improvements.

According to the March CEB article, we can charge leadership briefings’ No. 4 status to the fact that senior leader messages only reach about half of their workforce. And employees tend to rate this type of communiqué as below average.

Via David Hain, Ron McIntyre
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David Hain's curator insight, April 19, 5:13 AM

If you're going to brief (and you should), make sure the message is heard, responded to and acted upon!

Ron McIntyre's curator insight, April 22, 8:04 AM

Rather narrow channel but logic is correct.

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A Face-to-Face Request Is 34 Times More Successful than an Email

A Face-to-Face Request Is 34 Times More Successful than an Email | Executive Coaching & Mentoring | Scoop.it
What’s most convenient isn’t always what’s most effective.

Via Richard Andrews, Ron McIntyre
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Ron McIntyre's curator insight, April 16, 11:43 AM

Very true insight but getting those F2F meeting are getting more and more difficult unless relationships have been previously established. Then the question of a good ole boys club syndrome can rear it's ugly head. Find the balance is a real art.

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11 Ways To Beat Procrastination

11 Ways To Beat Procrastination | Executive Coaching & Mentoring | Scoop.it
Procrastination strikes everyone, but it doesn't have to. Dr. Travis Bradberry explains why we procrastinate and how to stop it.

Via Daniel Watson
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Bryan Worn's curator insight, April 10, 3:50 PM

If all this fails , or you cannot get round to doing it, get an accountability buddy or mentor. Often being responsible to someone else starts us on the road to taking responsibility for ourselves

Kenia Gonzalez's curator insight, April 11, 3:49 AM
Like I’ve said before, procrastination is something I really hate. I something I hate about myself and is something I hate just in general. “Procrastination strikes everyone.” This is true but I believe it has strike me the most. It has been happening to me the most the second semester of my freshman year. It annoys me so much because I want to success and feel accomplished at the end of the day. I usually start my homework late because I procrastinate half of the day on my phone and get distracted with every little thing I see. After reading this article I learned three steps that I know are going to be helpful to me in the long run. “Putting this off. Not in the right mood.” This would my phone and my music because I cannot focus on my writing while listening to music. “Too much time has passed. I rather start.” Realizing it on time is the best way to improve. “Can’t focus. Feeling guilty/cruddy about wasting time.” This should be another reason why I should start on my assignment so I can feel great and just finish everything on time and feel good that I accomplished my goal.
M. Philip Oliver's curator insight, April 16, 12:46 PM

Thanks Dan!

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How to Preserve Your Company Culture While Scaling Your Business

How to Preserve Your Company Culture While Scaling Your Business | Executive Coaching & Mentoring | Scoop.it
Growing your business is a good thing. But sometime while you are growing your revenues, customers, and your staff expands you may face new management challenges in your business. There are often struggles with cash flow, building new processes and maintaining your company culture. There’s a big difference between being a mom and pop shop to adding managers to your business.

When your business is small, it is easy to adopt a casual company culture where employees get their work done on their own timeframe rather than punching a clock. But what happens when you have a much larger team and multiple projects to manage? You will need to put formal processes in place as it may become difficult to hold a larger staff accountable for deliverables.

Here’s how you can find that balance between scaling your business and keeping your company culture.

Via David Hain, Alexis Assimacopoulos, Ron McIntyre
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David Hain's curator insight, March 24, 5:39 AM

The challenge of preserving the founding spirit while growing numbers and bottom line...

JASON CAVNESS's curator insight, March 25, 4:03 PM
Everyone wants their business to grow. But how can you grow your business while still preserving your culture. HR can help you do this.
Ron McIntyre's curator insight, March 28, 10:51 AM

Interesting thought.  The key is what parts of a founding culture are good to keep and which need to evolve.  There is a sweet spot but it is unique to each company.

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Experts Predict the Timeline for Self-Driving Cars

Experts Predict the Timeline for Self-Driving Cars | Executive Coaching & Mentoring | Scoop.it
Self-driving cars may be coming right around the corner. Soon we will be able to sit back and relax during travel while super-computers get us around.

Via Ron McIntyre
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Ron McIntyre's curator insight, March 21, 6:17 PM

Interesting predictions, but in my mind the regulators will still hold the final say as to when we will see this in action.

 

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7 Ways to Market to Your Existing Customers

7 Ways to Market to Your Existing Customers | Executive Coaching & Mentoring | Scoop.it
Small business owners often forget the value of existing customers. Here are 7 ideas to help you market to your existing customers and increase your sales.

Via Daniel Watson
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Daniel Watson's curator insight, March 16, 9:10 AM

 

Existing customers are a great source of future business and it pays to have a strategy in place to market to them on a regular basis. As business acquired from existing customers costs less to generate than new business, it is a profitable activity if correctly undertaken. This article shows the way to effectively market to your existing customer base.

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7 Amazing Ways In Which, Toddlers Teach Us, Valuable Life Lessons.

7 Amazing Ways In Which, Toddlers Teach Us, Valuable Life Lessons. | Executive Coaching & Mentoring | Scoop.it

Toddler is an age of wonder, splendor and innocence. It is the age when children are at their best (or at the worst depending the situation!!!) and are insanely curious about everything or everybody. While lot of things have been written or said about “surviving” the toddler years, if we observe carefully, we can also use these wonderful years to learn a thing or two from the toddlers themselves!!!

 

No one is a better teacher than a toddler!! They teach us lessons which are perennial, hard hitting and never forgotten!!! Please feel free to add more insights, based on your unique perspectives and experiences .Do share and comment!!


Via Ron McIntyre
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Ron McIntyre's curator insight, February 2, 1:20 PM

What do you think?

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How Rudeness Stops People from Working Together

Incivility can fracture a team, destroying collaboration, splintering members’ sense of psychological safety, and hampering team effectiveness. Belittling and demeaning comments, insults, backbiting, and other rude behavior can deflate confidence, sink trust, and erode helpfulness — even for those who aren’t the target of these behaviors.

A recent study documented how incivility diminishes collaboration and performance in medical settings. Twenty-four medical teams from four neonatal intensive care units in Israel were invited to a training workshop designed to improve quality of care. As part of the training, the teams needed to treat a premature infant whose condition suddenly deteriorated due to a serious intestinal illness (it was only a simulation; no infant’s health was endangered). Staff had to identify and diagnose the condition and administer proper treatment, including CPR. Teams were told that an expert from the United States would be watching them remotely (with video) and would occasionally comment and advise them. That “expert” was a member of the research team. Half the teams received messages from a neutral expert who spoke about the importance of training and practice using simulations but did not comment on their work quality. The other half received insulting messages about their performance and the “poor quality” of Israeli medical care.

Researchers filmed these simulations and had objective judges evaluate them. The teams exposed to rudeness displayed lower capabilities in all diagnostic and procedural performance metrics, markedly diminishing the infant’s chances of survival. This was mainly because teams exposed to rudeness didn’t share information as readily and stopped seeking help from their teammates.


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David Hain's curator insight, January 23, 9:37 AM

As my granny used to say, 'You catch more flies with honey than vinegar!"

Ron McIntyre's curator insight, January 25, 3:58 AM

Always has and always will. Being agreeable usually gets better results but it requires checking the ego at the door.

Ron McIntyre's curator insight, February 2, 12:14 PM

incivility is a plague that is destroying businesses in all countries.

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The Complete Guide to Facebook Marketing 

The Complete Guide to Facebook Marketing  | Executive Coaching & Mentoring | Scoop.it

In this Facebook marketing guide, we show you how to step up your social game and get your audience truly engaged with your content.


Via Daniel Watson
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Daniel Watson's curator insight, January 19, 8:45 PM

Whether you market B2C or B2B, there is a high probability that the majority of your target market, have some form of Facebook presence. Failing to tap into this vast market is most likely to be detrimental to your future business revenue. The Guide provided here, should prove very useful to any small business looking to market their offerings, to the vast Facebook army.

Emma Wood's comment, January 20, 4:26 AM
Nice info. pal
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12 Tools for Enabling Employees to Work from Home (Infographic)

12 Tools for Enabling Employees to Work from Home (Infographic) | Executive Coaching & Mentoring | Scoop.it
Internet access is transforming how companies recruit talent and how tolerant employees are of commutes. The right tools make everyone happier.
Via Daniel Watson
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Daniel Watson's curator insight, December 12, 2016 12:06 AM

 

The benefits of allowing employees to work from home are becoming clearer, and more employees are taking up the option, when it is offered. If you are not convinced, have a look at the savings made by some companies, as displayed in this article. The tools now available, as outlined in the article, make it so easy for many employees to avoid their daily commute and become more productive.

Adele Taylor's curator insight, December 12, 2016 4:31 PM
even though the stats are US based, I feel the theory is still very valid for us.
Walter Gassenferth's curator insight, December 13, 2016 3:40 AM

Lucid video, presenting interesting tools. For those who speak Portuguese or Spanish and are interested in business management, please visit http://blogwgs.tumblr.com/  

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The 38-year-old president of a $1 billion brand says every great leader must learn to balance 4 qualities

The 38-year-old president of a $1 billion brand says every great leader must learn to balance 4 qualities | Executive Coaching & Mentoring | Scoop.it
At 38 years old, Kat Cole has already held positions as an executive vice president at Hooters, president of Cinnabon, and, currently, group president at F
Via Ron McIntyre
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Ron McIntyre's curator insight, November 27, 2016 9:47 AM

What are your thoughts?

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Print newspapers are dying faster than you think

Print newspapers are dying faster than you think | Executive Coaching & Mentoring | Scoop.it
Why things will only get worse for the newspaper business.
Via Ron McIntyre
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Ron McIntyre's curator insight, November 4, 2016 9:04 PM
What do you think?
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7 Ways to Empower Future Leaders

7 Ways to Empower Future Leaders | Executive Coaching & Mentoring | Scoop.it
There is an abundance of top talent, but it might be hard to nurture and develop it. This leader knows how to help it flourish.
Via Ron McIntyre
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Ron McIntyre's curator insight, October 15, 2016 7:53 AM

Agree with each of these points, but how many of us are willing to live this way?

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Why Workplace Conflict Can Be Healthy

Why Workplace Conflict Can Be Healthy | Executive Coaching & Mentoring | Scoop.it

​Most of us try to avoid conflict, especially at work. 


Via Richard Andrews, Ron McIntyre
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Ron McIntyre's curator insight, April 16, 11:44 AM

In my opinion, the only time workplace conflict can be healthy is if there is already a relationship of trust and transparency. Outside of this it can become divisive.

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Step by Step Guide to a Profitable Small Business Blog

Step by Step Guide to a Profitable Small Business Blog | Executive Coaching & Mentoring | Scoop.it
Want to know how to create a blog that supports business growth? This is a step by step guide to a profitable small business blog!

Via Daniel Watson
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Daniel Watson's curator insight, April 11, 9:37 PM

 

Small business owners are beginning to understand the power of a business blog to increase its number of quality leads. If your business has yet to put a toe in the water by commencing your own blog, but you can see the benefits of doing so, then there is no time like the present to get started. This step by step guide should go a long way to helping your business to obtain more leads by starting your own business blog.

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How to create a Learning Culture and help your organization grow

How to create a Learning Culture and help your organization grow | Executive Coaching & Mentoring | Scoop.it
You can’t touch it, or smell it, or taste it. But you know it’s there.

It’s like a feeling, an energy, something that moves you to act without predetermination or intention.

And no, it’s not your favorite Beatles song, making you tap your foot to the rhythm like a puppet on a string. We’re talking about something far more powerful, and slightly more constructive.

We’re talking, of course, about organizational culture.

Organizational What?

Initially sidelined as a ‘wishy-washy HR concept’, organizational culture has earned its recognition as one of the most influential assets an organization can possess today.

A unique, immeasurable combination of the shared intellect, informal habits, attitudes and knowledge that shape how you do business. Like an invisible perfume scenting every team, process, and task.

And because it’s intangible, organizational culture is one of the few assets that are inimitable. Unlike technologies, ideas, and skills, which are frequently copied by the competition, this asset remains unique to the business in which it lives. A key competitive advantage.

Sounds great, doesn’t it?

Via Edumorfosis, steve batchelder, Roger Francis, Alexis Assimacopoulos, Ron McIntyre
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Ron McIntyre's curator insight, March 23, 6:36 PM

Good insights but must be supported.

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How to Instill a Coaching Culture

How to Instill a Coaching Culture | Executive Coaching & Mentoring | Scoop.it
Take a moment and ask yourself these 2 questions:

One, do you believe you have more potential than your current performance level?

And two, if yes, what’s the cost of opportunity of not using that potential more often?

If you think like the overwhelming majority of the 200 senior executives I spoke to at a recent conference, then you answered yes to the first question, and a lot of money and time for the second.

This is problematic on a variety of fronts, and coaching has proved to be one of the best means of addressing this. Coaching is a business imperative, not a nice perk. It helps leaders and talent achieve their personal best, to swiftly adjust to the demands of their environment, and to expand their personal level of impact.

If you lead a human resources department, you need to think about how you can create a culture of coaching that will better enable your organization to reach its potential.

Via David Hain, Ron McIntyre
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David Hain's curator insight, March 22, 5:32 AM

Too much transactional discussions and not enough about the future? There's a way to change the conversation and it's really cost-effective!

Ron McIntyre's curator insight, March 22, 9:10 PM

Wow, I wish it were that easy.  Coaching is relational with some layers of transactional but this describes it as all transactional.  

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It's the Small Things That Make a Great Leader

It's the Small Things That Make a Great Leader | Executive Coaching & Mentoring | Scoop.it
Leadership development is slowly becoming like late night TV ads. Over the past few weeks, I get these notifications of leadership development seminars that promise to make you a terrific and dynamic leader: “Become an effective leader if you do these 5 things” “Leadership training to become the leader of tomorrow.” If it

Via Ron McIntyre
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Ron McIntyre's curator insight, March 21, 5:59 PM

So true.  Often overlooked.

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Finally, Proof That Managing for the Long Term Pays Off

Finally, Proof That Managing for the Long Term Pays Off | Executive Coaching & Mentoring | Scoop.it

Companies deliver superior results when executives manage for long-term value creation and resist pressure from analysts and investors to focus excessively on meeting Wall Street’s quarterly earnings expectations.


Via Kenneth Mikkelsen, Ron McIntyre
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Kenneth Mikkelsen's curator insight, February 13, 9:18 AM

McKinsey's new Corporate Horizon Index provides systematic evidence that a long-term approach can lead to superior performance for revenue and earnings, investment, market capitalization, and job creation.

 

Download the full report here

Jerry Busone's curator insight, February 14, 7:47 AM

Interesting read about laying for the long game vs. reacting to the the short play

Ron McIntyre's curator insight, February 15, 6:31 PM

It's about time we bring long term sustainable growth back into the picture of businesses today.

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Why Millennials Don’t Want To Lead – And How To Fix It

Why Millennials Don’t Want To Lead – And How To Fix It | Executive Coaching & Mentoring | Scoop.it
If you wait to introduce leadership development to employees until after they’ve been promoted to a management position, it’s too late.

Via Cammie Dunaway
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Cammie Dunaway's curator insight, February 7, 5:02 PM

 A recent ManpowerGroup survey found that only six percent of millennials want to be leaders, and just four percent want to manage others.  This thought provoking article provides insight into why and what to do about it.

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What’s Moving You? Momentum or Intention

What’s Moving You? Momentum or Intention | Executive Coaching & Mentoring | Scoop.it
We all have intention and we momentum for that. Success come when momentum and intention goes together. Read this article and under whats moving on you momentum or intention.

Via The Chrysalli
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3 Ways To Engage Employees With Your Organizational Culture

3 Ways To Engage Employees With Your Organizational Culture | Executive Coaching & Mentoring | Scoop.it
Want to know how to engage your employees with your Organizational Culture? Check 3 ways to use your Organizational Culture to engage employees.
Via Alexis Assimacopoulos, Ron McIntyre
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Ron McIntyre's curator insight, January 18, 6:05 PM

What do you think?

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8 Harsh Truths That Will Immediately Make You More Successful

8 Harsh Truths That Will Immediately Make You More Successful | Executive Coaching & Mentoring | Scoop.it
Success isn't always easy--but learning these lessons now will propel you to the top.
Via Anita, Walter Gassenferth, Ron McIntyre
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Anita's curator insight, November 22, 2016 2:36 PM
What is the reality of becoming a successful entrepreneur?
Walter Gassenferth's curator insight, November 29, 2016 5:33 AM

Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com

Ron McIntyre's curator insight, December 1, 2016 2:35 PM

Your thoughts?

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9 Signs Your Perfectionism Is Out Of Control | Huffington Post

9 Signs Your Perfectionism Is Out Of Control | Huffington Post | Executive Coaching & Mentoring | Scoop.it

We live in a world that idolizes perfectionism. From a very young age, parents, coaches, and teachers push us to be high achievers, but they fail to teach us balance. We live our lives with an ingrained desire to give our all in pursuit of lofty goals, but we don’t know when to pull back. We don’t know when enough actually is enough.


Via Walter Gassenferth, Ron McIntyre
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Walter Gassenferth's curator insight, November 3, 2016 7:26 AM

Post very interesting, revealing some aspects that I did not know about perfectionism. For those who speak Portuguese or Spanish, more about self-knowledge can be read in http://conexaoavatar.com

Ron McIntyre's curator insight, November 3, 2016 3:45 PM

What do you think?

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If You're an Entrepreneur and Not Making Things Better, Read This -

If You're an Entrepreneur and Not Making Things Better, Read This - | Executive Coaching & Mentoring | Scoop.it
At the heart of entrepreneurship is the desire to improve the world and the lives of people who need it.
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Ron McIntyre's curator insight, October 14, 2016 4:00 PM

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