As a small business owner you are probably very good at implementing a range of tactics in your quest to acquire more customers or clients. Unfortunately, if the tactics you choose to deploy are not aligned to a well thought out and clearly defined small business marketing strategy, your tactics will fail and the effort expended will be wasted. Remember strategy should always precede the development of any tactics to achieve the required outcome, and you should always develop your marketing strategy (using this excellent guide is a good starting point) to the fullest extent possible before moving to the "how are we going to get there" stage.
As a business owner, you are constantly making decisions in respect of your business, and the impact of making the wrong decision can vary from being inconsequential to being catastrophic. The nature of business requires fast decision making, but unless you use some form of decision making checklist to ensure both quality and consistency in your decision making, you will from time to time make very bad decisions. This checklist is gold for the busy business decision maker and it will make a huge difference to your business results if you use it to check of all decisions that you make (especially those where a bad decision will prove costly).
Few will dispute that a modern website is essential to any business hoping to remain at the forefront of their industry. For those whose business website is no longer newish, or for those business owners just starting the process of building a website, knowing what features are a must have is important information. This excellent infographic should prove very useful for anyone reviewing an existing website, or currently planning to build one from scratch.
Don't try to do everything for your business, advises columnist David Rodnitzky. If you really want it to grow, you need both “visionaries” and “integrators” and to fire yourself from jobs that others can do.
After celebrating the 50th anniversary of the largest architecture firm in the world, Gensler told attendees at Dodge's Executive Outlook Conference how he created a thriving work environment for his growing staff.
As the business world now operates in a highly digitalised space, a business cannot effectively operate, without having access to a slew of technology. It is no longer possible for a business owner to be across all aspects of the technology and technical solutions one now needs to operate a business. It is very important that as a business owner you develop a clear understanding of the key technical terms that you will commonly encounter, and this article will make that understanding possible. One to save for future reference.
A major key to succeeding in any business endeavour, is to have enough time to do the things that need to be done, to ensure that your systems and processes are up to the task expected of them. Given that one can't actually create more hours in a day, and sleep is a necessary evil, one must make the most of the time available if one is to outperform one's competitors. This article shares 8 great tips to help you to be as productive as you can in the time available to you.
Looking for ways to get more attention and interest for your products or business. What we lack in capital as small businesses with small budgets, we have to make up for in creativity, tenacity and effort. We have to hustle harder than everyone else out
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.