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7 Steps To Market Definition

7 Steps To Market Definition | Executive Coaching & Mentoring | Scoop.it
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

Via Martin (Marty) Smith
Jeremy Barton's insight:

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

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John Michel's curator insight, December 6, 2013 10:06 PM

A great article reminding us all that Smaller is bigger in business, and smaller is not all over the map; it's highly focused.

Lori Wilk's curator insight, December 6, 2013 10:40 PM

There is power in focus and it makes it easier for the consumers to identify you company with the one thing you do best. Consumers are so overwhelmed with messages that having a clear message about what your company does helps you to stand out#brand#influence#marketing

Kimberley Vico's curator insight, February 11, 2014 7:40 PM

Essentials to find a niche for your success.... follow the 7 steps!

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Top New Year’s Resolutions for Business Owners In 2015

Top New Year’s Resolutions for Business Owners In 2015 | Executive Coaching & Mentoring | Scoop.it
2015 is the time to start afresh. Every business owner must have their new year’s resolutions ready by now. If not, then he can take a few tips from this post and prepare himself to go all guns blazing!

Via The Fish Firm
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Some interesting thoughts

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Alaina S Rabe's curator insight, February 3, 6:10 PM

Expanding your business with video marketing will get you more customers and clients.

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9 Creative Ways to Add a Customer Loyalty Program to Your Business

9 Creative Ways to Add a Customer Loyalty Program to Your Business | Executive Coaching & Mentoring | Scoop.it

Via Kamal Bennani, Daniel Watson
Jeremy Barton's insight:

Something worth thinking about.

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Darcy Bevelacqua's curator insight, December 30, 2014 7:06 PM

Simple ideas for using a loyalty program- gamification to make it fun, collecting email addresses, offering discounts and check in specials and making your customers the center of your business. 

John Norman's curator insight, January 9, 8:18 PM

Even a millionaire like something for nothing. Its human nature.

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8 Tips for Startup Success

8 Tips for Startup Success | Executive Coaching & Mentoring | Scoop.it
If you’re anything like most entrepreneurs, you love the idea of the startup. It’s always an exciting time to be in the startup phase of a new business. However, this can also be a very volatile time, as it really matters how you make use of your resources. Here are a few tips for startup …

Via The Fish Firm
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How to Drastically Improve Your Time Management

How to Drastically Improve Your Time Management | Executive Coaching & Mentoring | Scoop.it

Via Daniel Watson
Jeremy Barton's insight:

I guess most of us can improve our time management

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Pyush Pandey's curator insight, November 29, 2014 2:05 AM

Prioritizing your tasks can provide a clearer picture of what needs to be done, how much time it will take, and helps to establish times and boundaries on getting things done. Prioritizing your tasks helps to establish goals, improves time management to avoid work overload and enhances productivity.

Henry Diaz's curator insight, November 29, 2014 2:18 PM

so valuable!

JebaQpt's comment, December 2, 2014 12:04 AM
to manage our time lets use online timesheet http://www.qualitypointtech.com/webtimesheet/
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5 Rules of Emotional Intelligence for Business Owners

5 Rules of Emotional Intelligence for Business Owners | Executive Coaching & Mentoring | Scoop.it

Via Don Dea, Daniel Watson
Jeremy Barton's insight:

This coming from an angle that not many Business Owners think of.

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Corrine Dorrian's curator insight, November 25, 2014 3:24 PM

Interesting ways to connect with others in your workplace emotionally. 

Ian Berry's curator insight, November 25, 2014 10:25 PM

All good things come from first acknowledging all your employees as humans

Lauran Star's curator insight, November 28, 2014 4:12 PM

We all know we need it in business ... so now is the time to learn it

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Accelerate Growth for Your Business by Doing Just Three Things

Accelerate Growth for Your Business by Doing Just Three Things | Executive Coaching & Mentoring | Scoop.it

Via Daniel Watson
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As I see it the dilemma is that good sales people don't like technical  and good technical people don't like selling

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How to Get Your Business Noticed in Two Quick Steps

How to Get Your Business Noticed in Two Quick Steps | Executive Coaching & Mentoring | Scoop.it

Via Daniel Watson
Jeremy Barton's insight:

Interesting.

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Peter van Cuylenburg's curator insight, November 6, 2014 4:05 PM

Brilliant, practical advice!

Steve Baker's curator insight, November 8, 2014 6:52 AM

Brilliantly straightforward advice and simple. All business owners can do this.

Tup Seketup's curator insight, November 24, 2014 8:00 PM

Here we are, get noticed today. The product of an effective brainstorming is an established online wholesale store like www.cloudstreetstore.com


Visit us today for best price everyday. We provide free shipping worldwide. Call it the rise of online shopping is today!

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How to Write a Killer Business Plan

How to Write a Killer Business Plan | Executive Coaching & Mentoring | Scoop.it

Via Daniel Watson
Jeremy Barton's insight:

A refreshing look on a topic that is endlessly discussed.

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Miklos Szilagyi's curator insight, October 28, 2014 4:42 AM

And this good and short reminder how to put together a pretty good business plan? 5 minutes to read it...:-))) it is the business plan factory time, I know, I've done it, I've coordinated it for 20 years...:-)))

Sieg Holle's curator insight, November 1, 2014 9:13 AM

No plan no results? Govern chaos

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How to Grow a Successful Facebook Business Page

How to Grow a Successful Facebook Business Page | Executive Coaching & Mentoring | Scoop.it

Via Daniel Watson
Jeremy Barton's insight:

This is a cost effective way to promote your business.

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anastasia solovyeva's curator insight, October 2, 2014 2:48 AM

0

Alain Theriault MBA's curator insight, October 2, 2014 11:07 AM

The game is constantly changing but one thing remain, a FB page is one powerful tool for B2C after sales services and experience1

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5 Ways to Grow Your Business

5 Ways to Grow Your Business | Executive Coaching & Mentoring | Scoop.it
Here are a few strategies to jump-start your company's growth, increase revenues, and find new customers.

Via The Fish Firm
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Another view to growing your business

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A Business Owner's Guide to Taking Calculated Risks

out


Via Daniel Watson
Jeremy Barton's insight:

How good are you  at knowing the difference between a good risk and a bad one?

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Alfonso Gomez's curator insight, September 25, 2014 1:28 AM

Business is anywhere, risks are the hyde event to accur, you must be awake

Asian ProSource's curator insight, October 15, 2014 12:37 PM

Risk taking is part of the entrepreneurial process, but that doesn't mean you can't go in with a plan. 

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Warren Buffett's Tips For Startups

Warren Buffett's Tips For Startups | Executive Coaching & Mentoring | Scoop.it

Buffett's Startups Tips
* Multiple Money - Don't depend on one source of income.

* Spending - Don't buy what you don't need or you will be forced to sell what you do.
* Saving - Spend what is left after saving not other way around.

* Risk Taking - Never test river depth with both feet.

 

And more tips from the Oracle of Omaha for startups in this Haiku Deck
http://shar.es/1a0BaI


Via Martin (Marty) Smith
Jeremy Barton's insight:

Always worth looking at

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Martin (Marty) Smith's curator insight, September 16, 2014 11:18 AM

add your insight...

Josep M Agusti Roca's curator insight, September 17, 2014 4:43 AM

Always interesting to know about the successful people's suggestions. 

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Assess and Improve Your Business Leadership Skills

Assess and Improve Your Business Leadership Skills | Executive Coaching & Mentoring | Scoop.it

Via Daniel Watson
Jeremy Barton's insight:

What type of leader are you? Authoritative, Affiliative, Coaching, Coercive or Democratic?

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Ruby Jackson's curator insight, August 16, 2014 4:35 PM

Leadership skills is necessary for any any business owners and personnel in management positions. Great leaders are effective because they continue to grow and develop. The learning never stops no matter what position you are in!

Dr. Michael John Freestone's curator insight, August 18, 2014 12:55 AM

We offer some of the best, DiSC leadership assessment tools, obtained from our provider, Epic, for the CEO, used by more than 40 million people to improve work productivity, teamwork and communication tools.

What do the letters DiSC mean?

http://www.mjfgroup.biz/leadership-assessment-tools/

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Traditional Marketing Still Works!

Traditional Marketing Still Works! | Executive Coaching & Mentoring | Scoop.it
Randy Bowden explores the methods of traditional marketing that still work, and shows how to integrate it with your social media marketing.

Via The Fish Firm
Jeremy Barton's insight:

Its good to know that some of the old ways still work!

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Five Dos and Don'ts When Self-Branding Your Business


Via Daniel Watson
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Some useful tips when boosting your brand.

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Daniel Watson's curator insight, December 11, 2014 7:37 PM


Are you fully aware that your business is a brand that needs to be nurtured and developed?


Do you know how easy it is to make basic mistakes that can destroy your brand's value?


Would information relating to helping you to self manage your brand and avoid costly professional brand management be useful to you?


Will you read and apply, the information contained in this short article, that offers 5 dos and 5 don'ts to assist you to effectively manage your brand?

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10 Statup Dos & Don'ts With Scenttrail Comments

10 Statup Dos & Don'ts With Scenttrail Comments | Executive Coaching & Mentoring | Scoop.it

What a startup company should avoid and what should imitate

Marty Note

10 Do’s and Don’ts for startups

 

 1. Don’t waste time creating huge Biz Plans.

AGREE Become a NOWIST (watch Joy Ito's TED Talk http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en

2. Be Flexible
AGREE and don't let anyone tell you "startups do it this way" they are full of it. Startups do it every way.

3. Don’t imitate large companies.
AGREE small is the new BIG. Better to be nimble and fast these days. Trying to be something you are not is a fool's errand since everyone knows everything all the time.


4. Differentiation & USP Beat Innovation.
AGREE execution matters more than ideas no matter how sexy the idea.

5. No Org Chart Thinking.
AGREE, everyone needs to do everything all the time. Some roles and responsibilities need to be defined, but loosely so. Better to step on each other than create "not my table" thinking.


6. No Glam or Funky Titles
Agree, the Chief Party Hardy Man is dated and stupid. Don't go there and don't use big sounding titles. I prefer FOUNDER to CEO.

7. Don’t evangelize repeatedly your vision and strategy.
DISAGREE STRONGLY This is strange advice. I wear my startups logo DAILY and will give our elevator pitch to strangers and it gets a little better each time. Once I can do our pitch in my sleep and see recognition instead of a thousand yard stare upon reception then I will slow down the pitching practice.

8. Don’t look for extra skilled or over qualified personnel.
Agree there is no silver bullet and that includes people. If you get some massively talented guru level talent they will be too hard to work with in a startup environment. .


9. Don’t set numerous, unclear or unrealistic objectives.
Agree - see point #1 about becoming a NOWIST.

 

 

10. Don’t ignore the strength of the team.
Agree ad would add BECOME a team. You must be one for all and all for one with each member realizing and acting on the "sum of the parts is greater than the whole" idea. No I in team and that means sacrifice ego at the door of any startup. No one can do that 100% but TRY.


Via Martin (Marty) Smith
Jeremy Barton's insight:

We sometimes spend too much time on we think we need to do and no time at all on what we don't need to do.

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20 Ways to Improve Employee Performance

20 Ways to Improve Employee Performance | Executive Coaching & Mentoring | Scoop.it

Via Daniel Watson
Jeremy Barton's insight:

Some useful tips here that will make a difference.

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Daniel Watson's curator insight, November 25, 2014 2:20 AM


Are your employees engaged to the level that you want to see for the sake of the future of your business?


Would your business benefit from even a small increase in the performance of each of your employees?


Have you run out of ideas for increasing employee engagement levels and improving the performance of some or all of your employees?


Could you implement to good effect, some of the means outlined in this excellent short article, and see the required results?

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Ten profit improvement tips for small business.

Ten profit improvement tips for small business. | Executive Coaching & Mentoring | Scoop.it

Via The Fish Firm
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These may be American tips but they are relevant to South Africa as well.

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Sales Strategy

Sales Strategy | Executive Coaching & Mentoring | Scoop.it

Three years ago, entrepreneur Maurice Brewster made one of the best business decisions of his life: He signed his limousine company, Mosaic Transportation, up for IBM’s Supplier Connection – a collaboration between small businesses and the supply chains of Fortune 500 corporations


Via The Fish Firm
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Some useful reminders of what we should be doing!

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100 Best Business Tips for Entrepreneurs and Small Business Owners

100 Best Business Tips for Entrepreneurs and Small Business Owners | Executive Coaching & Mentoring | Scoop.it

Via The Fish Firm
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A lot of tips to cast your eye over.

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10 Truths of Simply Selling [Slidedeck] | Tactical Sales

10 Truths of Simply Selling [Slidedeck] | Tactical Sales | Executive Coaching & Mentoring | Scoop.it
It’s time we take a step back, away from all of the ideas and best practices of sales and the art that is selling and consider what the simple, indisputable truths are of selling.

Via Martin (Marty) Smith
Jeremy Barton's insight:

Simple and effective

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Martin (Marty) Smith's curator insight, October 15, 2014 9:14 AM

A tad "old school" but helpful selling tips such as:

#1 Initiating Contact


#2 Quick Qualification

#3 Demonstrate Your Offer

etc.


There are 10 similar "sales 101" tips. P&G taught me an excellent format to tell a sales story (back in the day lol):

Summarize The Situation (set up your pitch factually)
State The Idea (clear, short, punchy)
Explain How It Works (use examples and made to stick analogies)
Share Benefits (only two benefits make or save money)

We BUY with EMOTION and that format is organized around logic, but skillful salespeople know how to weave that format into what feels like a spontaneous and relevant story.

One of my favorite quotes is the old Indian saying:

Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.

Use the P&G format to organize but then riff a story, follow up with relevant links and social media to "simply sell" today.

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How to Avoid Business Blind Spots

How to Avoid Business Blind Spots | Executive Coaching & Mentoring | Scoop.it

Via Daniel Watson
Jeremy Barton's insight:

The real message here as I see it is: We see what we expect to see

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Ellen Naylor's curator insight, September 26, 2014 12:04 PM

I like how James Kerr suggests ways to shake yourself up a bit and get out of your daily patterns to become more aware of personal blind spots as a way to become more aware of your company's business blind spots. I take breaks to do something totally different like play the piano, paint a wall, do the dishes while staring at our Pike's Peak view. I think that's why we come up with great ideas while taking a shower or a walk. I also like his suggestion of getting people to express their own opinion, not that of the group to prevent blind spots.

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10 Ways to Grow Your Business

10 Ways to Grow Your Business | Executive Coaching & Mentoring | Scoop.it
10 tips to help you grow your small business from entrepreneur.

Via The Fish Firm
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Some challenging ideas

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Top 25 Small Business Tips from America's Top Experts

Top 25 Small Business Tips from America's Top Experts | Executive Coaching & Mentoring | Scoop.it
Discover these insights from some of the brightest minds in business today.

Via The Fish Firm
Jeremy Barton's insight:

Quite a few to read through, you will no doubt find one or two that you can relate to.

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9 Things Successful People Won't Do

9 Things Successful People Won't Do | Executive Coaching & Mentoring | Scoop.it

Via Daniel Watson
Jeremy Barton's insight:

I like this: things successful people don't do ever

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Jim White's curator insight, August 21, 2014 12:35 PM

Add this to your learning curve.

Ulrike Bergmann's curator insight, August 23, 2014 8:40 AM

Der Autor zeigt neun Faktoren, die erfolgreiche Menschen vermeiden, während andere sich immer wieder damit beschäftigen.