As a small business owner you are probably very good at implementing a range of tactics in your quest to acquire more customers or clients. Unfortunately, if the tactics you choose to deploy are not aligned to a well thought out and clearly defined small business marketing strategy, your tactics will fail and the effort expended will be wasted. Remember strategy should always precede the development of any tactics to achieve the required outcome, and you should always develop your marketing strategy (using this excellent guide is a good starting point) to the fullest extent possible before moving to the "how are we going to get there" stage.
For decades executive coaching has grown in popularity. It is now at a point where companies will hire a coach to improve the quality of leadership within the organisation. It has been realised that…
Via Ron McIntyre
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