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Examples of Traditional Marketing

Examples of Traditional Marketing | Executive Coaching & Mentoring | Scoop.it
Marketing activities continue to evolve from traditional strategies to nontraditional methods that involve the Internet. Both traditional and nontraditional marketing have advantages and ...

Via The Fish Firm II
Jeremy Barton's insight:

I guess most of us know this? Are we doing what's best for our business?

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Timothy Jacquet's curator insight, November 7, 2013 8:40 PM

I wonder since it so rare it is back in the market again. hummm

 

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Internet Of Things Is Disrupting Marketing Attribution, & Marketing ROI Will Never Be The Same

Internet Of Things Is Disrupting Marketing Attribution, & Marketing ROI Will Never Be The Same | Executive Coaching & Mentoring | Scoop.it

IOT As Disruption
Marketing attribution has been a mess for years and, as this Forbes post shares, it is about to get worse thanks to the Internet of Things (IOT). Not hard to see why either. 

More than just a gizillion URLs running around headless and in the middle of an e-commerce merchant's funnel potentially hurts, biut the everyone looks at everything differently thing is a killer. Any marketer who has changed, even slightly, their product listings knows how hard patching old and new data together can become. Now imagine that data quilt when metrics from different paths are encrypted differently. 

Going to be a FORTUNE to be made in knitting all this junk together and filtering out the noise. Startups are you listening?



Via Martin (Marty) Smith
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8 Ways to Build a Scalable Business

8 Ways to Build a Scalable Business | Executive Coaching & Mentoring | Scoop.it
Imagine you single-handedly run a lemonade stand. You get 20 customers each day and have just the right amount of ingredients for a day’s commerce. Then, out of the blue, you get coverage from the…

Via Daniel Watson
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Daniel Watson's curator insight, June 15, 3:31 AM

 

In business, success comes from ensuring that as your business grows, it doesn't collapse because it was not set up to be able to scale. Businesses that experience quick growth, when they are not ready for it, are the businesses most likely to fall by the roadside. This article provides some good ideas on how to prepare your business so that it can scale and grow successfully.

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10 Ways to Build a Go-For-It Culture

10 Ways to Build a Go-For-It Culture | Executive Coaching & Mentoring | Scoop.it
It’s difficult for go-for-it leaders to imagine that people are waiting for permission to act. What’s wrong with them?

You take action without asking permission. Why doesn’t everyone else?

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David Hain's curator insight, June 5, 5:28 AM

2 minutes? 10 great leadership points from Dan Rockwell!

donhornsby's curator insight, June 5, 9:07 AM
You’re a failure as a leader if people sit around waiting for you to tell them what to do.
 
Ron McIntyre's curator insight, June 7, 12:37 PM

Dan always provides good insights worth reading.

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Why Do People Quit Their Jobs, Exactly? Here's the Entire Reason, Summed Up in 1 Sentence

This is the conclusion from decades of Gallup data and interviews with 25 million employees. But companies still keep getting it wrong.

Via Sandeep Gautam
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Sandeep Gautam's curator insight, May 31, 3:09 AM
yes, it bears repeating- employees leave managers not companies!
Manish Hatwalne's comment, May 31, 8:21 AM
Indeed!
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The Gig Economy Celebrates Working Yourself to Death

The Gig Economy Celebrates Working Yourself to Death | Executive Coaching & Mentoring | Scoop.it

The gig economy, exemplified by startups like Lyft and Fiverr, has further normalised very low pay with no insurance or benefits.

 


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Ron McIntyre's curator insight, May 30, 2:39 AM

What do you think?

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Leadership Development’s Epic Fail

Leadership Development’s Epic Fail | Executive Coaching & Mentoring | Scoop.it

Most leadership development programs focus on competencies but fail to view leaders as individuals.

 


Via Kenneth Mikkelsen, Ron McIntyre
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Kenneth Mikkelsen's curator insight, May 26, 7:58 AM

Leadership capacity - Two percent come by it naturally. Two percent will never get it. The other 96% lie in between. The job is to move people forward in a productive direction — to help them “be wiser, younger.”

 

Begoña Pabón's curator insight, May 29, 2:46 PM
Una cultura de liderazgo no solo debe contemplar las competencias... debe ser capaz de contemplar al individuo
Ron McIntyre's curator insight, May 30, 2:39 AM

Your thoughts?

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15 Customer Service Skills that Every Employee Needs

15 Customer Service Skills that Every Employee Needs | Executive Coaching & Mentoring | Scoop.it
There are 15 customer service skills that every employee must master if they are forward-facing with customers.

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Daniel Watson's curator insight, May 22, 11:56 PM

 

Customers are the lifeblood of your business, and existing customers will provide a good proportion of future revenues, if they are treated correctly. As employees are chiefly responsible for serving customers, it is beholden upon every business owner, to select the employees with the right skills to perform all customer facing roles. This great article, provides a list of the 15 key skills that customer service employees need to have, in order to perform their roles effectively.

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The Step by Step Guide for Building a Massive Email List

The Step by Step Guide for Building a Massive Email List | Executive Coaching & Mentoring | Scoop.it
Email list: Michael Hyatt wouldn’t have a multi-million dollar business if not for his list. Get the 6 steps to build a massive list of fans. Read more.

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Daniel Watson's curator insight, May 18, 10:48 PM

 

It goes without saying, that the size and quality of the email list your business can grow as time passes, will impact directly on your bottom line. Every business owner, should be utilising email marketing to drive up their revenue, as it is one of the lowest cost marketing methods and it also provides the greatest return on investment of all methods. This article lists 6 steps you can follow to grow a massive email list for your business.

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How to Improve Your Decision Making Ability

How to Improve Your Decision Making Ability | Executive Coaching & Mentoring | Scoop.it

Want to know the secret to improving your decision making skills? It's easier than you think. 


Via Daniel Watson, Walter Gassenferth, Ron McIntyre
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Vadda Ecuador's curator insight, May 11, 10:15 AM
Vadda Ecuador - Haciendo que las ideas sucedan!
Consultoría Estratégica y Comunicacional.
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Walter Gassenferth's curator insight, May 13, 6:02 AM

Lucid post, presenting interesting data. For those who speak Portuguese or Spanish and are interested in decision-making, please visit http://www.quanticaconsultoria.com/nossos-blogs/processo-decisorio/

Ron McIntyre's curator insight, May 13, 8:21 AM

Formulaic thinking can appear simple yet actually doing it relies on discipline and action.  What do you think?

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5 Things New Managers Should Focus on First

5 Things New Managers Should Focus on First | Executive Coaching & Mentoring | Scoop.it
No. 3: Have no more than five priorities at a time.

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Ron McIntyre's curator insight, May 9, 6:13 PM

The first is often overlooked and costs the company dearly when it is.

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You can’t change what you don’t notice.

You can’t change what you don’t notice. | Executive Coaching & Mentoring | Scoop.it
Early in January, I hit a wall.

Over the previous year, I had set out to completely reshape The Energy Project, the company I run, and change is rarely easy. At mid-year, I got drawn into the presidential campaign, and it consumed a great deal of my time and emotional energy. And then, on January 1, my younger brother suffered a severe stroke. On the weekends, I began to travel back and forth between New York and Boston to be with him and his family.   

All this came back to me as I created a series of videos for LinkedIn about managing personal energy – and served as a humbling reminder of just how connected personal renewal is to performance, not just for our clients, but also for me. 

Via David Hain, Ron McIntyre
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donhornsby's curator insight, May 5, 9:12 AM
My most important lesson? You can’t change what you don’t notice. And you won’t notice until you make noticing a priority.
 
Ron McIntyre's curator insight, May 5, 10:26 AM

Paying attention to details is the single most important characteristic of a leader but right behind it is how you deal with what you see, positive or negative.

 

Ivon Prefontaine, PhD's curator insight, May 5, 12:37 PM
Spending a little time each day reflecting and meditating on our lives is essential. I did this and took up Yoga towards the end of my teaching career, when it was very stressful. It made a huge difference. Slowly, mindfulness crept into my daily teaching practices.
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How to Improve Productivity at Work

How to Improve Productivity at Work | Executive Coaching & Mentoring | Scoop.it
How to manage time and energy wisely in the office.

Via Daniel Watson
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Daniel Watson's curator insight, May 2, 3:25 AM

 

How productive is your office? How many hours per week is your average employee spending on activities that add nothing to your bottom line? This article may act as a wake up call and help you to markedly increase your office productivity.

donhornsby's curator insight, May 2, 11:41 AM
Learning to say "no" is not as simple as it may seem. Pretty often, our colleagues ask us to do the job that is not our priority. Instead of spending time and energy on the tasks that are not in your priority, you can fulfill the job that is more worthy of your time and skills.
 
Walter Gassenferth's curator insight, May 10, 9:04 AM

Useful post, presenting some good tips. For those who speak Portuguese or Spanish and are interested in business management, please visit  http://www.quanticaconsultoria.com

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How To Become A More Decisive Leader

How To Become A More Decisive Leader | Executive Coaching & Mentoring | Scoop.it
It’s important for leaders to remember that how a decision is made is often more important than the decision itself. The best leaders have the ability to make decisions with both speed and conviction. Here's how.

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Ron McIntyre's curator insight, April 28, 7:25 PM

Some interesting thoughts for leaders.

donhornsby's curator insight, May 1, 9:45 AM
It’s important for leaders to remember that how a decision is made is often more important than the decision itself. Leaders who make decisions with speed and conviction might not always get things right, but they’ll be able to keep their organization moving forward. Wrong decisions can be fixed, but indecisiveness will damage your organization and reputation beyond repair.
 
Begoña Pabón's curator insight, May 2, 4:08 PM
A veces como lideres damos todo el protagonismo a nuestras decisiones y olvidamos un poco el proceso por el cual llegamos a ellas. Se espera de nosotros en muchos casos mostrar rapidez y conviccion. Descubre como!
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15 Ways To Increase Engagement Without Being Too Self-Promotional

15 Ways To Increase Engagement Without Being Too Self-Promotional | Executive Coaching & Mentoring | Scoop.it
Create value for your customers.

Via Daniel Watson
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Daniel Watson's curator insight, June 20, 3:35 AM

 

Many businesses promoting their products or services online, make the common mistake of over-promoting themselves and their offerings, and wonder why they do not get the engagement they expect from their target audience. The evergreen 80/20 rule applies in this situation as everywhere else; 80% of published content not about you, and no more than 20% promotional content spruiking yourself or your products or services. This tip is just one of 15 provided in this article, that should prove useful to any business not receiving the engagement they expect, from their content marketing endeavours.

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 9 Steps to Make Your New Business a Raging Success 

 9 Steps to Make Your New Business a Raging Success  | Executive Coaching & Mentoring | Scoop.it
For a new business, your business plan needs to step you through several milestones. Unfortunately, some of us skip steps, while others get stuck along the way. Neither works.

Via Daniel Watson
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Daniel Watson's curator insight, June 8, 3:58 AM

 

To succeed as a startup business you need to follow a certain path. Every business will have its differences, but commonalities between successful startups over the ages, enable defined steps that will aid in succeeding where others may fail. This article provides one such list of steps to follow to get your new business up and running.

Vinny Spade's curator insight, June 8, 4:03 PM

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When a loss is a victory

When a loss is a victory | Executive Coaching & Mentoring | Scoop.it
Perhaps you are also familiar with this situation: You have prepared for a task perfectly, given it your all and thought through all eventualities. Yet you failed to achieve your goal. Ask yourself, then, if you haven't perhaps gained something different, something much more valuable. Allow that thought to develop and try to see something valuable in your failure to achieve your goal. If your dream employer has rejected you, the path to self-employment might now be open. Or a job that escaped you might allow you to concentrate on certain business areas that you previously lacked the courage to tackle. Remain open-minded and recognize successes – even if they turn out differently from what you would have expected.

Via David Hain, Ron McIntyre
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David Hain's curator insight, June 5, 5:23 AM

A champion learns to deal with failure! And shares a valuable lesson with all of us about reframing...

Ron McIntyre's curator insight, June 7, 12:38 PM

Good insights on all levels

 

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5 Killer Traffic Campaigns to Deploy in Your Business

5 Killer Traffic Campaigns to Deploy in Your Business | Executive Coaching & Mentoring | Scoop.it
Running paid traffic? This post is right up your alley. Swipe 5 killer campaigns from the best media buyers across Facebook, YouTube, and Google AdWords.

Via Daniel Watson
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Daniel Watson's curator insight, May 31, 1:52 AM

 

Any business owner planning to utilise paid online advertising, needs to understand the full capabilities of each platform and utilise the full functionality offered, to increase ROI. Rather than play hit and miss, a business owner is wise to follow in the footsteps, of those who are achieving excellent ROI from their online marketing spend. This article provides 5 traffic building campaigns that you can emulate to drive up your own ROI from your investment in online marketing.

Jeff Domansky's curator insight, May 31, 11:11 AM

Practical social marketing tips.

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9 Signs That You're An Ambivert

9 Signs That You're An Ambivert | Executive Coaching & Mentoring | Scoop.it
I’m sure you’ve been asked many times whether you’re an introvert or an extrovert. For some people, it’s an easy choice, but for most of us, it’s difficult to choose one way or the other.

It’s hard to choose because the introvert/extrovert dichotomy reflects a tired and outdated view of personality. Personality traits exist along a continuum, and the vast majority of us aren’t introverts or extroverts — we fall somewhere in the middle.


Via David Hain, Ron McIntyre
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David Hain's curator insight, May 24, 6:22 AM

Personality is not a binary choice. But we often - unhelpfully - make it seem so...

Ron McIntyre's curator insight, May 30, 2:41 AM

Rather than seeing personality as a binary, look at is as a continuum because we can all move between extremes when it comes to personality.

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How To Identify and Understand Your Target Market

How To Identify and Understand Your Target Market | Executive Coaching & Mentoring | Scoop.it

"One of the most important aspects of an effective content marketing strategy is understanding your target market. Here are some areas to concentrate on".


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Daniel Watson's curator insight, May 24, 1:25 AM

 

Before your business spends a cent on marketing, especially online marketing, you need to identify exactly who makes up your target market. You also need to clearly understand their makeup and preferences, before you frame any offers, to that target market. Getting these two processes wrong, can have detrimental consequences, so the information offered in this article is well worth the time it takes to read it.

 

Sathi Hd's comment, May 25, 1:34 PM
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Leadership: sprint, marathon & relay race

Leadership: sprint, marathon & relay race | Executive Coaching & Mentoring | Scoop.it
Research by McKinsey, Harvard, Columbia, and myriad other consultancies, think tanks and universities show that organizations with diverse leadership are 35% more likely to have better financial returns.  So, advancing women’s leadership is a vital business imperative.  And, I hope men will share with all your male colleagues why “women in leadership” is not just a women’s issue.

What’s valid for women’s leadership applies to all of us, if we can break out of long-held but untrue and unfair stereotypes about what each sex can achieve. There’s extensive research on the unconscious biases we all have about men and women so even if you believe you are an extremely progressive person, you must be vigilant and self-aware about when you might be letting these assumptions affect your judgment.

Via David Hain, Ron McIntyre
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David Hain's curator insight, May 19, 6:44 AM

Useful wisdom from @beCauseGlobal CEO, Nadine Hack, on how to construct a leadership frame to flex your approach to project and life circumstances.

Ron McIntyre's curator insight, May 19, 11:37 AM

Interesting description of Leadership in change that I agree with but I would also add that there are some change engagements that are really "IronMan" events, composed of sprints, marathons and relays so buckle up.

 

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Top Thought Leadership Trends In 2017 And Beyond

Top Thought Leadership Trends In 2017 And Beyond | Executive Coaching & Mentoring | Scoop.it
Top thought leadership trends for 2017 and beyond are dealing with the aftershocks of Brexit, reframing the notion of the "age of the customer" to shifting consumption patterns," and smart sharing in the networked economy.

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Ron McIntyre's curator insight, May 18, 6:59 PM

Interesting article on leadership from Mar. 2017?  What do you think so far?

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How to Nourish Your Team’s Creativity

How to Nourish Your Team’s Creativity | Executive Coaching & Mentoring | Scoop.it
Manage these four tensions.

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Ron McIntyre's curator insight, May 9, 6:12 PM

Excellent Read....

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9 Marketing Tips for Your Small Business

9 Marketing Tips for Your Small Business | Executive Coaching & Mentoring | Scoop.it
Effective marketing is a key growth driver in your business. If you stop marketing you stop growing leaving the competition open.

Via Daniel Watson
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Daniel Watson's curator insight, May 7, 10:04 PM

 

Marketing your small business needs to be the responsibility of both the business owner and all employed in the business. Without effective and continuous marketing, your business will fall behind its competitors, and eventually wither and die. The nine marketing tips outlined in this article, are a great starting point, for any business that needs to lift its marketing game.

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Walter Gassenferth's curator insight, May 10, 8:59 AM

Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com

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Leading Innovation: Creating spaces for innovation to thrive

Leading Innovation: Creating spaces for innovation to thrive | Executive Coaching & Mentoring | Scoop.it
“Innovation distinguishes between a leader and a follower.” (Steve Jobs) I believe innovation is driven by Organisational Development (but mostly Leadership), similarly to th

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Ron McIntyre's curator insight, May 4, 5:06 PM

Your thoughts?

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20 Free Tools Your Small Business Should Be Using Today

20 Free Tools Your Small Business Should Be Using Today | Executive Coaching & Mentoring | Scoop.it

Software doesn't have to be expensive for small to midsize businesses (SMBs). To help you celebrate National Small Business Week, here are 20 free tools to get your SMB up and running.


Via Daniel Watson
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Daniel Watson's curator insight, May 3, 10:17 PM

 

Small business owners usually operate on tight budgets, and often go without the tools they should be using, to make their businesses more efficient and more productive. Fortunately, small business owners can now access virtually any tool they need online and for little or no cost. Check out the 20 tools highlighted in this article, and find the ones that will help you to improve your business processes.

Jeff Domansky's curator insight, May 4, 10:15 AM

Good list of social media tools.

Jeff Domansky's curator insight, May 4, 10:17 AM

Good list of social media tools.