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Want To Find Brand Ambassadors? Start With Your Employees

Want To Find Brand Ambassadors? Start With Your Employees | Executive Coaching & Mentoring | Scoop.it

Via Daniel Watson
Jeremy Barton's insight:

This is so true. The article is a bit long but the message is loud and clear. If your staff loves what your company does, it says it all.

 

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Thảo Lee's curator insight, October 19, 2013 10:04 PM

http://www.taiiwin565.com/tai-iwin-280/

Bad Spoon's curator insight, November 7, 2013 1:20 AM

Comment convaincre des prospects de la valeur d’une marque si les employés qui travaillent pour celle-ci ne sont eux-mêmes pas convaincus ?

 

Au contraire, si ceux-ci sont passionnément attachés à leur marque, ils sauront la défendre et la valoriser, et seront des ambassadeurs de poids

Balamurugan T (2000+ Conn...)'s curator insight, November 8, 2013 1:18 AM

add your insight...

 

 

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Rescooped by Jeremy Barton from Executive & Leadership Coaching for Performance
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Google CEO, Eric Schmidt on Coaching - YouTube

Google CEO, Eric Schmidt talks about the benefits of coaching

Via Willis Smith
Jeremy Barton's insight:

I could not agree more!

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Guillaume Quintin's curator insight, August 27, 2014 9:08 AM

C'est pas moi qui le dis, et pourtant!! … ;-) 

 

 

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Top 5 Small Business Marketing Tools

Top 5 Small Business Marketing Tools | Executive Coaching & Mentoring | Scoop.it

Via Julie Gauthier, Daniel Watson
Jeremy Barton's insight:

This is worth a quick look

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Raj's curator insight, April 13, 6:51 PM

Nice Information!!!

BSN's curator insight, April 14, 7:45 AM

#business #marketing

Pau Punseti's curator insight, April 14, 9:42 AM

Marketing Online

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Infographic: Brand Unawareness

Infographic: Brand Unawareness | Executive Coaching & Mentoring | Scoop.it
Social media disasters can happen to the best of them. Today’s infographic goes over some social media bombs and how to recover from them.

Via Wes Thomas
Jeremy Barton's insight:

Some interesting things to look out for when we market on Social Media

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5 Great Pieces of Business Advice

5 Great Pieces of Business Advice | Executive Coaching & Mentoring | Scoop.it

Via Daniel Watson
Jeremy Barton's insight:

This is worth looking at

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Daniel Watson's curator insight, March 25, 9:30 PM


No man/woman is an island, yet many business owners ignore external advice, and push on learning the hard lessons through the mistakes they make.


This excellent article, offers 5 great pieces of business advice that will benefit any business owner, as they travel along the road to success.

Miklos Szilagyi's curator insight, March 27, 3:27 AM

Don’t count money until it’s in the bank.Great products succeed in spite of, not because of, an executive team.Being profitable is incredibly important.Sometimes there is no solution, only an optimization.Don’t swing at balls in the dirt. 

(Great site with more resources...)

Caroline.van Til's curator insight, April 10, 5:52 PM

Very sensible and sound tips 

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10 Simple Steps to Improve Presentation Skills

10 Simple Steps to Improve Presentation Skills | Executive Coaching & Mentoring | Scoop.it

Via Daniel Watson
Jeremy Barton's insight:

Its good to have a refresher on how we prepare a presentation

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Green Hill Tea's comment, March 10, 5:35 AM
Impressive Post
Assignment Help's curator insight, March 10, 7:29 AM

www.assignmenthelpsite.com

Rhonda Harris's curator insight, March 10, 10:21 AM

nice rustic gate

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Traditional Marketing Still Works!

Traditional Marketing Still Works! | Executive Coaching & Mentoring | Scoop.it
Randy Bowden explores the methods of traditional marketing that still work, and shows how to integrate it with your social media marketing.

Via The Fish Firm
Jeremy Barton's insight:

Its good to know that some of the old ways still work!

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Five Dos and Don'ts When Self-Branding Your Business


Via Daniel Watson
Jeremy Barton's insight:

Some useful tips when boosting your brand.

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Daniel Watson's curator insight, December 11, 2014 7:37 PM


Are you fully aware that your business is a brand that needs to be nurtured and developed?


Do you know how easy it is to make basic mistakes that can destroy your brand's value?


Would information relating to helping you to self manage your brand and avoid costly professional brand management be useful to you?


Will you read and apply, the information contained in this short article, that offers 5 dos and 5 don'ts to assist you to effectively manage your brand?

Rescooped by Jeremy Barton from Startup Revolution
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10 Statup Dos & Don'ts With Scenttrail Comments

10 Statup Dos & Don'ts With Scenttrail Comments | Executive Coaching & Mentoring | Scoop.it

What a startup company should avoid and what should imitate

Marty Note

10 Do’s and Don’ts for startups

 

 1. Don’t waste time creating huge Biz Plans.

AGREE Become a NOWIST (watch Joy Ito's TED Talk http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en

2. Be Flexible
AGREE and don't let anyone tell you "startups do it this way" they are full of it. Startups do it every way.

3. Don’t imitate large companies.
AGREE small is the new BIG. Better to be nimble and fast these days. Trying to be something you are not is a fool's errand since everyone knows everything all the time.


4. Differentiation & USP Beat Innovation.
AGREE execution matters more than ideas no matter how sexy the idea.

5. No Org Chart Thinking.
AGREE, everyone needs to do everything all the time. Some roles and responsibilities need to be defined, but loosely so. Better to step on each other than create "not my table" thinking.


6. No Glam or Funky Titles
Agree, the Chief Party Hardy Man is dated and stupid. Don't go there and don't use big sounding titles. I prefer FOUNDER to CEO.

7. Don’t evangelize repeatedly your vision and strategy.
DISAGREE STRONGLY This is strange advice. I wear my startups logo DAILY and will give our elevator pitch to strangers and it gets a little better each time. Once I can do our pitch in my sleep and see recognition instead of a thousand yard stare upon reception then I will slow down the pitching practice.

8. Don’t look for extra skilled or over qualified personnel.
Agree there is no silver bullet and that includes people. If you get some massively talented guru level talent they will be too hard to work with in a startup environment. .


9. Don’t set numerous, unclear or unrealistic objectives.
Agree - see point #1 about becoming a NOWIST.

 

 

10. Don’t ignore the strength of the team.
Agree ad would add BECOME a team. You must be one for all and all for one with each member realizing and acting on the "sum of the parts is greater than the whole" idea. No I in team and that means sacrifice ego at the door of any startup. No one can do that 100% but TRY.


Via Martin (Marty) Smith
Jeremy Barton's insight:

We sometimes spend too much time on we think we need to do and no time at all on what we don't need to do.

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20 Ways to Improve Employee Performance

20 Ways to Improve Employee Performance | Executive Coaching & Mentoring | Scoop.it

Via Daniel Watson
Jeremy Barton's insight:

Some useful tips here that will make a difference.

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Daniel Watson's curator insight, November 25, 2014 2:20 AM


Are your employees engaged to the level that you want to see for the sake of the future of your business?


Would your business benefit from even a small increase in the performance of each of your employees?


Have you run out of ideas for increasing employee engagement levels and improving the performance of some or all of your employees?


Could you implement to good effect, some of the means outlined in this excellent short article, and see the required results?

Rescooped by Jeremy Barton from It's Your Business
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Ten profit improvement tips for small business.

Ten profit improvement tips for small business. | Executive Coaching & Mentoring | Scoop.it

Via The Fish Firm
Jeremy Barton's insight:

These may be American tips but they are relevant to South Africa as well.

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Sales Strategy

Sales Strategy | Executive Coaching & Mentoring | Scoop.it

Three years ago, entrepreneur Maurice Brewster made one of the best business decisions of his life: He signed his limousine company, Mosaic Transportation, up for IBM’s Supplier Connection – a collaboration between small businesses and the supply chains of Fortune 500 corporations


Via The Fish Firm
Jeremy Barton's insight:

Some useful reminders of what we should be doing!

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100 Best Business Tips for Entrepreneurs and Small Business Owners

100 Best Business Tips for Entrepreneurs and Small Business Owners | Executive Coaching & Mentoring | Scoop.it

Via The Fish Firm
Jeremy Barton's insight:

A lot of tips to cast your eye over.

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10 Truths of Simply Selling [Slidedeck] | Tactical Sales

10 Truths of Simply Selling [Slidedeck] | Tactical Sales | Executive Coaching & Mentoring | Scoop.it
It’s time we take a step back, away from all of the ideas and best practices of sales and the art that is selling and consider what the simple, indisputable truths are of selling.

Via Martin (Marty) Smith
Jeremy Barton's insight:

Simple and effective

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Martin (Marty) Smith's curator insight, October 15, 2014 9:14 AM

A tad "old school" but helpful selling tips such as:

#1 Initiating Contact


#2 Quick Qualification

#3 Demonstrate Your Offer

etc.


There are 10 similar "sales 101" tips. P&G taught me an excellent format to tell a sales story (back in the day lol):

Summarize The Situation (set up your pitch factually)
State The Idea (clear, short, punchy)
Explain How It Works (use examples and made to stick analogies)
Share Benefits (only two benefits make or save money)

We BUY with EMOTION and that format is organized around logic, but skillful salespeople know how to weave that format into what feels like a spontaneous and relevant story.

One of my favorite quotes is the old Indian saying:

Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.

Use the P&G format to organize but then riff a story, follow up with relevant links and social media to "simply sell" today.

Rescooped by Jeremy Barton from Entrepreneurship, Start-ups & Business
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Survive, Sustain, Grow: The three stages of entrepreneurship - Develop

Survive, Sustain, Grow: The three stages of entrepreneurship - Develop | Executive Coaching & Mentoring | Scoop.it
Develop
Survive, Sustain, Grow: The three stages of entrepreneurship
Develop
So as to not belabor the point, indie developers are entrepreneurs. They might be entrepreneurs in a field not often considered, but they are entrepreneurs none-the-less.

Via Steve Chamley
Jeremy Barton's insight:

This makes it sound easy!

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Steve Chamley's curator insight, April 8, 7:10 AM

Starting up a business is never an easy thing. And when you do, you need to undergo different phases to finally meet success. But basically, there are just three stages you need to go through. And when you master them, you're on your way to succeed. 

Rescooped by Jeremy Barton from Innovative Marketing and Crowdfunding
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3 Reasons Why That 'Free Consultation' Is a Losing Strategy for Entrepreneurs

3 Reasons Why That 'Free Consultation' Is a Losing Strategy for Entrepreneurs | Executive Coaching & Mentoring | Scoop.it
Even a token charge for an initial consultation tells you who is serious about what you're offering.

Via Marty Koenig
Jeremy Barton's insight:

I like the way he thinks

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HOW TO SET A SALES AND MARKETING STRATEGY FOR GROWTH

HOW TO SET A SALES AND MARKETING STRATEGY FOR GROWTH | Executive Coaching & Mentoring | Scoop.it

Via Daniel Watson
Jeremy Barton's insight:

Something to think about.

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Richard Guha's curator insight, April 2, 11:31 AM

Nice summary of the fundamentals key to developing a growth strategy

yannick guillois's curator insight, April 11, 3:36 AM

vente et marketing indissociables? plus que jamais pour connaitre son client!

Caroline.van Til's curator insight, April 14, 5:30 PM

Know your market, customer and capacity to serve, and cross check to ensure that your marketing approach is less about doing business with yourself and more about being client centric

Rescooped by Jeremy Barton from Business Plan Writing and Funding
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15 Ways You Can Rise Above the Competition

15 Ways You Can Rise Above the Competition | Executive Coaching & Mentoring | Scoop.it
The old adage, “If you’re not first, you’re last,” couldn’t be further from the truth when it comes to business success.

Via The Business Plan Team
Jeremy Barton's insight:

Some useful things to think about here.

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The Business Plan Team's curator insight, March 17, 4:41 AM

A good business plan needs to show how you differentiate your business from the competition. Here are a few ways to do so if you are not first to market...

Rescooped by Jeremy Barton from It's Your Business
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Top New Year’s Resolutions for Business Owners In 2015

Top New Year’s Resolutions for Business Owners In 2015 | Executive Coaching & Mentoring | Scoop.it
2015 is the time to start afresh. Every business owner must have their new year’s resolutions ready by now. If not, then he can take a few tips from this post and prepare himself to go all guns blazing!

Via The Fish Firm
Jeremy Barton's insight:

Some interesting thoughts

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Alaina S Rabe's curator insight, February 3, 6:10 PM

Expanding your business with video marketing will get you more customers and clients.

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9 Creative Ways to Add a Customer Loyalty Program to Your Business

9 Creative Ways to Add a Customer Loyalty Program to Your Business | Executive Coaching & Mentoring | Scoop.it

Via Kamal Bennani, Daniel Watson
Jeremy Barton's insight:

Something worth thinking about.

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Darcy Bevelacqua's curator insight, December 30, 2014 7:06 PM

Simple ideas for using a loyalty program- gamification to make it fun, collecting email addresses, offering discounts and check in specials and making your customers the center of your business. 

John Norman's curator insight, January 9, 8:18 PM

Even a millionaire like something for nothing. Its human nature.

Rescooped by Jeremy Barton from It's Your Business
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8 Tips for Startup Success

8 Tips for Startup Success | Executive Coaching & Mentoring | Scoop.it
If you’re anything like most entrepreneurs, you love the idea of the startup. It’s always an exciting time to be in the startup phase of a new business. However, this can also be a very volatile time, as it really matters how you make use of your resources. Here are a few tips for startup …

Via The Fish Firm
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How to Drastically Improve Your Time Management

How to Drastically Improve Your Time Management | Executive Coaching & Mentoring | Scoop.it

Via Daniel Watson
Jeremy Barton's insight:

I guess most of us can improve our time management

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Pyush Pandey's curator insight, November 29, 2014 2:05 AM

Prioritizing your tasks can provide a clearer picture of what needs to be done, how much time it will take, and helps to establish times and boundaries on getting things done. Prioritizing your tasks helps to establish goals, improves time management to avoid work overload and enhances productivity.

Henry Diaz's curator insight, November 29, 2014 2:18 PM

so valuable!

JebaQpt's comment, December 2, 2014 12:04 AM
to manage our time lets use online timesheet http://www.qualitypointtech.com/webtimesheet/
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5 Rules of Emotional Intelligence for Business Owners

5 Rules of Emotional Intelligence for Business Owners | Executive Coaching & Mentoring | Scoop.it

Via Don Dea, Daniel Watson
Jeremy Barton's insight:

This coming from an angle that not many Business Owners think of.

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Corrine Dorrian's curator insight, November 25, 2014 3:24 PM

Interesting ways to connect with others in your workplace emotionally. 

Ian Berry's curator insight, November 25, 2014 10:25 PM

All good things come from first acknowledging all your employees as humans

Lauran Star's curator insight, November 28, 2014 4:12 PM

We all know we need it in business ... so now is the time to learn it

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Accelerate Growth for Your Business by Doing Just Three Things

Accelerate Growth for Your Business by Doing Just Three Things | Executive Coaching & Mentoring | Scoop.it

Via Daniel Watson
Jeremy Barton's insight:

As I see it the dilemma is that good sales people don't like technical  and good technical people don't like selling

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How to Get Your Business Noticed in Two Quick Steps

How to Get Your Business Noticed in Two Quick Steps | Executive Coaching & Mentoring | Scoop.it

Via Daniel Watson
Jeremy Barton's insight:

Interesting.

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Peter van Cuylenburg's curator insight, November 6, 2014 4:05 PM

Brilliant, practical advice!

Steve Baker's curator insight, November 8, 2014 6:52 AM

Brilliantly straightforward advice and simple. All business owners can do this.

Tup Seketup's curator insight, November 24, 2014 8:00 PM

Here we are, get noticed today. The product of an effective brainstorming is an established online wholesale store like www.cloudstreetstore.com


Visit us today for best price everyday. We provide free shipping worldwide. Call it the rise of online shopping is today!

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How to Write a Killer Business Plan

How to Write a Killer Business Plan | Executive Coaching & Mentoring | Scoop.it

Via Daniel Watson
Jeremy Barton's insight:

A refreshing look on a topic that is endlessly discussed.

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Miklos Szilagyi's curator insight, October 28, 2014 4:42 AM

And this good and short reminder how to put together a pretty good business plan? 5 minutes to read it...:-))) it is the business plan factory time, I know, I've done it, I've coordinated it for 20 years...:-)))

Sieg Holle's curator insight, November 1, 2014 9:13 AM

No plan no results? Govern chaos