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B2B Thought Leadership? Not so much... | Forrester Blogs

B2B Thought Leadership? Not so much... | Forrester Blogs | Executive Coaching Growth | Scoop.it

Condensed...

 

Unfortunately, most B2B marketers fall short when they publish promotional content or threadbare case studies masquerading as thought leadership.

 

Thought leadership is different.  And it's rare.

 

It sits at the pinnacle of good market-facing content production but takes the long view toward the business results it produces. When successful, it engages buyers in an exchange of ideas that delivers value to both sides -- buyers and sellers -- while positioning your firm as a trusted source of great information. And the market, not your marketing department, tells you when your stuff reaches true thought leading status.


Via iNeoMarketing, Rob Peters
Ron McIntyre's insight:

I agree that thought leadership is rare but it needs to be part of the puzzle in today's business.

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iNeoMarketing's curator insight, April 5, 2013 8:37 AM

So the question is: are thought-leadership pieces a part of your content marketing plan? We've seen enough published content to know that, in this particular space (B2B marketing technology), there are less than a handful of thought leaders. Let us know if you want to know who they are: drop us an email.


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Ryan Hines's curator insight, September 4, 2013 3:59 AM

A nice diagram, although I'm not sure if I agree with the concept. Starting from the bottom of the pyramid, each step comprises concrete marketing collateral--regularly-produced content and formats that will be familiar to any marketing professional. At the top is this vague, imposing category of thought leadership, which, to me, is expressed through many of the same formats desccribed (case studies, tools, blogs, even advertising).

Constance S. Ward's curator insight, September 6, 2013 3:45 AM

This article emphasizes the rare nature of true thought leadership...

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Contextual Intelligence & The Future of Work

Contextual Intelligence & The Future of Work | Executive Coaching Growth | Scoop.it
Ron McIntyre's insight:

Interesting perspective from Jennifer Sertl.  What do you think?  Personally I think she has a point.

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The Creative Benefits of Boredom

The Creative Benefits of Boredom | Executive Coaching Growth | Scoop.it
Two new studies show how tedium fosters brilliance.
Ron McIntyre's insight:

Interesting POV, what do you think?

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a civil tongue

a civil tongue | Executive Coaching Growth | Scoop.it
Ron McIntyre's insight:

Interesting discussion of "civility", what do you think?

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How You Can Prepare for Twitter’s Potential Upcoming Changes

How You Can Prepare for Twitter’s Potential Upcoming Changes | Executive Coaching Growth | Scoop.it
Twitter strategy might be shifting and the implications for our personal and business experience could be profound.

Source: www.businessesgrow.com

If you're in social media marketing, you probably cringe at the mention of the word EdgeRank. I know I do, because it makes me think of how frustrating it is that even the best of my brand's Facebook content might not be seen by more than 200 or 300 of our 57,000 fans unless I spend money to promote it.

Brace yourselves, social marketers, because algorithms just like Facebook's EdgeRank might be coming to Twitter. In this post by our friend Mark Schaeffer, you can learn about some of the reasons why Twitter is thinking about implementing this, including the pressure from investors now that Twitter has gone public.

Mark brings up some great points for both sides like the fact that, with so many active users, "an unfiltered news stream can seem overwhelming," but one of the best things about Twitter is that it's completely unfiltered because  it allows for news to break in real time; something we see happening more and more each day.

According to Mark - and most marketers including myself happen to agree - Twitter will ultimately end up implementing an algorithm that determines what updates you see depending on elements like trending topics and interaction history, which will make organic reach plummet which would effectively eliminate the main differentiator of Twitter from Facebook.

What can do you, then, to prepare for this change?   Continue reading →
Ron McIntyre's insight:

Some great advice about possible changes to Twitter.  I agree totally with this discussion so if you are on social media pay attention, please.

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8 Leadership Styles: Which One Are You? | AboutLeaders.com

8 Leadership Styles: Which One Are You? | AboutLeaders.com | Executive Coaching Growth | Scoop.it
Which of the leadership styles are you? Do you make sure everyone follows the rules, or are you easy-going and put a lot of trust in your employees?
Ron McIntyre's insight:

Basic list but always worth reviewing and understanding.  These are the core types and worth noting.  You can change your leadership style.  But not an easy task.

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Lisa McCarthy's curator insight, Today, 11:02 AM

There are many different leadership styles that people tend to use and sometimes it is best to change your leadership style depending on the situation and the people that work for you.

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Forget What You Think You Know About The Office Of The Future

Forget What You Think You Know About The Office Of The Future | Executive Coaching Growth | Scoop.it
No, we won't all be working from home. The surprising reasons why Google's bee keeping group and Instant Messengers are so powerful.
Ron McIntyre's insight:

What do you think about this scenario?  Productivity may be focused on F2F but in new ways.

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How to Generate New Ideas | Box of Crayons

How to Generate New Ideas | Box of Crayons | Executive Coaching Growth | Scoop.it
Stuck? Box of Crayons presents some methods of generating new ideas to create new opportunities.
Ron McIntyre's insight:

Basic but good thoughts worth reviewing.

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Internet Slowdown Day: A Vision of the Future Sans Net Neutrality

Dozens of tech startups have taken to the Web on Internet Slowdown Day to campaign for net neutrality.
Ron McIntyre's insight:
Interesting
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Motivation doesn't work. - EPICOMM

Motivation doesn't work. - EPICOMM | Executive Coaching Growth | Scoop.it
Of course I don’t think motivation doesn’t work. It does work. Motivation doesn’t work, however, when close-minded, insincere leadership is present. It just doesn’t. People can only be motivated to perform better, think differently, do x rather than y when they feel their leaders (or their peers) care about them. Having said this, here’s an […]
Ron McIntyre's insight:

Excellent message from my friend Elena regarding motivation.  Where do you stand on the topic.

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4 Subtle Gestures That Really Turn People Off

Small movements that you make--movements you probably aren't aware of--could be the key to whether others trust you--or not.
Ron McIntyre's insight:

Very interesting point of view on trust and gestures.  What do you think? The last two I definitely agree with but the first two not so much.  Wringing your hands is different than touching your hands. Just my point of view.

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Revaluing Trust: Shifting from WHY back to HOW | Switch and Shift

Revaluing Trust: Shifting from WHY back to HOW | Switch and Shift | Executive Coaching Growth | Scoop.it
We are at a global tipping point, where the significant risk and costs of dis-trust (disengaged trust) are increasingly being exposed and experienced across a
Ron McIntyre's insight:

Excellent article on Trust.  Keep in mind the why and how are both critical for securing intentional trust.

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Rohn: A Good Life Contains These 6 Essentials

Rohn: A Good Life Contains These 6 Essentials | Executive Coaching Growth | Scoop.it
The ultimate expression of life is not a paycheck. The ultimate expression of life is not a Mercedes. The ultimate expression of life is not a million dollars or a bank account or a home. The ultimate expression of life is living a good life.
Here's what we must ask constantly, "What, for me, would be a good life?" And you have to keep going over and over the list—a list including areas such as spirituality, economics, health, relationships and recreation.
So, what would constitute a good life? Jim Rohn has a short list:
Ron McIntyre's insight:

Some good words from Jim Rohn.  Worth embracing.

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Mike Rucker's curator insight, September 9, 7:14 PM

A good list of six from the late Jim Rohn.

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What Leadership Will Look Like In 20 Years

What Leadership Will Look Like In 20 Years | Executive Coaching Growth | Scoop.it
Let’s face it, most of us are addicted technology futurists. Who doesn’t enjoy speculating about what technology marvels will be commonplace in the coming decades? Will it be 3D printing? Artificial intelligence? “Singularity”? All are buzzwords of the emerging technology future. But what about leadership? If we don’t get leadership right, [...]
Ron McIntyre's insight:

Interesting discussion of the future of leadership.  I am in agreement but believe it will have even more components.  What do you think?

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Does Leadership Defines Culture? | Leadership Principles

Does Leadership Defines Culture? | Leadership Principles | Executive Coaching Growth | Scoop.it
Ron McIntyre's insight:

Some great insights in this article.  Love the question in the last paragraph.  What do you think.

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Adaptive Intelligence: Your Organization’s Cultural Operating System

Adaptive Intelligence: Your Organization’s Cultural Operating System | Executive Coaching Growth | Scoop.it
  “This planet came with a set of instructions, but we seem to have misplaced them. Civilization needs a new operating system.” ~Paul Hawken Pressure Test Here is a quick test to help you unde...
Ron McIntyre's insight:

Great discussion but it will need to be digested.


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Thoughts on Trust from Stephen M.R. Covey- Trust Across America-Trust Around the World™

Thoughts on Trust from Stephen M.R. Covey- Trust Across America-Trust Around the World™ | Executive Coaching Growth | Scoop.it
Ron McIntyre's insight:

Some good insights in trust fomr Stephen M.R. Covey via Trust Across America.  Worth reading.

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Don Cloud's curator insight, September 13, 1:39 PM

Trust is the bedrock of individual character.  And those who know how to grow and develop trust in an organization -- we call them leaders.

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Teamwork: Fact or Fiction? - Zealise Blog

Teamwork: Fact or Fiction? - Zealise Blog | Executive Coaching Growth | Scoop.it
“’Teamwork’ is an illusion created when the individual components within a human system accomplish a goal that is credited to the collective, rather than to the individual efforts of the components.” That was the theme of a newsletter I received...
Ron McIntyre's insight:

Interesting insights from my friend Bay Jordan.  His question regarding the conditions of collaboration have far reaching implications, not just in teams.

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Got Vertigo? Get Vulnerable

Got Vertigo? Get Vulnerable | Executive Coaching Growth | Scoop.it
Liz Wiseman discusses her research on vulnerability in leadership for special series celebrating release of Tanveer Naseer's first leadership book.
Ron McIntyre's insight:

Excellent article on vulnerability via Tanveer.  Liz does a great job articulating some great insights worth reviewing.

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Should Employers Ban Email After Work Hours?

Should Employers Ban Email After Work Hours? | Executive Coaching Growth | Scoop.it
A close look at whether being connected to work 24/7 is a net gain or net drain on employees' well-being -- and how leaders should manage after-hours work.
Ron McIntyre's insight:

Some interesting insights from Gallup.  Do you require or do your people volunteer to respond after work hours?

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The Power of Language

The Power of Language | Executive Coaching Growth | Scoop.it
A recent survey by Doug Williams of Innovation Excellence Research found that language is an incredibly powerful tool in helping organizations achieve innovation success. Check out some of the key findings.
Ron McIntyre's insight:
Good info
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4 Key Elements in a Successful Entrepreneurial Ecosystem

A new study by Kauffman Foundation reveals that business owners who share experiences with other nearby entrepreneurs fare better than those who don't.
Ron McIntyre's insight:
Interesting insights!
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Standing Out from the Crowd | Colin Gautrey | The Influence Blog

Standing Out from the Crowd | Colin Gautrey | The Influence Blog | Executive Coaching Growth | Scoop.it
Who are the crowd you need to stand out from? Get to know your competition before you do too much reputation building
Ron McIntyre's insight:

Interesting discussion by Colin. Worth reviewing by all leaders.  It specifically deals with internal competition.

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The 25 Worst Passwords of 2013

The 25 Worst Passwords of 2013 | Executive Coaching Growth | Scoop.it
Your passwords are bad and you should feel bad.
Ron McIntyre's insight:

Really, I can't believe these are actual passwords.

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...And Nothing But The Truth: 8 Ways To Build A Trustworthy Brand On Twitter - SocialBro

...And Nothing But The Truth: 8 Ways To Build A Trustworthy Brand On Twitter - SocialBro | Executive Coaching Growth | Scoop.it
Why do you need brand trust? Without it you get no brand loyalty and you'll run out of customers fast. Yikes! Here's how to build brand trust on Twitter.
Ron McIntyre's insight:

Great message for any one wanting to be respected on Twitter.  Be Trustworthy.

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Top 10+ performance management failures

Top 10+ performance management failures | Executive Coaching Growth | Scoop.it
Make sure to avoid these deadly sins of performance management - Top 10+ performance management failures - Mind the performance gap
Ron McIntyre's insight:

Have seen these too many times to count.  Why do we continue to lose site of value creation in this area.

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