Executive Coaching Growth
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Value Is Always Co-Created In Use

Value Is Always Co-Created In Use | Executive Coaching Growth | Scoop.it

In general most people I discuss this with largely (seem to?) agree with what I’m saying when I explain that we need to move from a Goods Logic into a Service Dominant Logic world. A world where value is not something that is embedded into the products or services that companies design or offer, but value is created by Customers when using them. Yet, when I continue that, in accordance with the same logic, value is always co-created in use, the discussion starts.

Via jean lievens, CSL
Ron McIntyre's insight:

Interesting point of view. We must be about value in all we do today.

CSL's curator insight, September 16, 2013 11:42 AM

Couldn't agree more: "If you cannot see value as separate from your products or services, if you cannot shake of the goods-logic thinking patterns, you will continue to focus your efforts on designing products and experiences that serve you, not your Customers."

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