In general most people I discuss this with largely (seem to?) agree with what I’m saying when I explain that we need to move from a Goods Logic into a Service Dominant Logic world. A world where value is not something that is embedded into the products or services that companies design or offer, but value is created by Customers when using them. Yet, when I continue that, in accordance with the same logic, value is always co-created in use, the discussion starts.
Via jean lievens, CSL