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Why B2B Companies Need To Embrace Inbound Marketing

Why B2B Companies Need To Embrace Inbound Marketing | Executive Coaching Growth | Scoop.it

What Is Inbound Marketing?

Inbound marketing is slowing becoming one of the main focuses for B2B marketers and an increasing buzz topic in the business world. I think it’s worth a more in-depth look considering everyone blogging about it  and proclaiming  it’s going to change the way we handle marketing campaigns and business relations in the future. 
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Via The Fish Firm
Ron McIntyre's insight:

Interesting point of view.

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Virendra Bhattad's curator insight, August 23, 2013 4:04 PM

Best answer to providing solutions is by curating content that helps your customers. 

Valentin Niño Ruiz's comment, August 27, 2013 2:45 AM
gracias por escribir en mi blog http://ganoexcelvalentin.com/ es un placer, por otra parte este blog me ha cado muchas ideas para mejorar el mio gracias otra vez
Executive Coaching Growth
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The Corporate Stampede To Purpose

The Corporate Stampede To Purpose | Executive Coaching Growth | Scoop.it
  The Race Is On Organisations are clamouring to join the race to proclaim their higher purpose, raison d’être, new principles and supporting values and programmes. And imbed sustainability consciousness into their culture. It seems that business has awakened to the need to heal, sustain and nurture the environment, society and the economy; to adopt […]
Ron McIntyre's insight:

Interesting and true observation.  Not all will be successful, in my opinion.

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The Scientific Reason Why Coworking May Be The Future Of Work

The Scientific Reason Why Coworking May Be The Future Of Work | Executive Coaching Growth | Scoop.it

A team of researchers at the University of Michigan’s Steven M. Ross School of Business led by business professor Dr. Gretchen Spreitzer, who also directs the Center for Positive Organizations, has spent the last four years studying coworking. In the process, they've interviewed the founders of coworking companies around the U.S. and surveyed more than 200 workers from dozens of coworking spaces; one team member spent six months as a coworking member.

Their research uncovered two key benefits to the coworking experience, both of which have been linked to improved employee performance. Simplified somewhat, it comes down to flexibility and autonomy without dispensing with meaningful community.

It turns out that coworking spaces' hallmarks—like funky design features—are far less important than their social structures, where workers feel a sense of individual autonomy that's still linked to a sense of collaboration, the Michigan team told me in interviews. Most coworking spaces, for all their variation, tend to strike that careful balance between those crucial needs—in ways that neither solo freelancing nor the traditional office experience usually provide.


Via David Hain
Ron McIntyre's insight:

Some interesting insights, what do you think?

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David Hain's curator insight, July 18, 2:41 AM

Cowering is booming as people increasingly discover the benefits of collaboration!

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Don't Seek Harmony, Seek Conflict! - My Own Coach Limited

Don't Seek Harmony, Seek Conflict! - My Own Coach Limited | Executive Coaching Growth | Scoop.it
Change means movement. Movement means friction. Only in the frictionless vacuum of a nonexistent abstract world can movement or change occur without that abrasive friction of conflict.
Saul Alinsky

Via David Hain
Ron McIntyre's insight:

Seeking conflict can be a good thing but how you approach it and deal with it can be explosive if not handled correctly.

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David Hain's curator insight, July 19, 5:09 AM

If we celebrate difference, we need to get good at managing different views. Welcome conflict, don't bury it! Nice piece form @kjcoach!

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SMEs expect struggle to fill high-skilled roles

SMEs expect struggle to fill high-skilled roles | Executive Coaching Growth | Scoop.it
As the UK carves out a new economic future following the vote to leave the EU, ensuring everyone has the skills to compete is more important than ever. Yet acute skills shortages are holding back businesses across all regions and many sectors, including manufacturing, construction and professional services. That’s according to this year’s CBI/Pearson Education and Skills survey published today.

Via Jacqui Hogan
Ron McIntyre's insight:

We are seeing similar issues in the US.

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Jacqui Hogan's curator insight, July 19, 6:15 AM
Well, then businesses should be prepared to train people! It's only going to worse as we limit immigration. Having said that, we should want to grow our own skilled people anyway.

It does make me wonder what students are learning in Universities though. Are their courses no longer teaching useful skills?
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The Truth About 'Authentic Leaders'

Rather than trying to redefine what it means to be authentic, research and leadership development programs should focus on how leaders develop their authenticity.
Ron McIntyre's insight:

I totally agree that authenticity is an art, not a science.  We keep looking for that simple 1-2-3.....

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Blockchains: Ukraine's Solution to Ending Corruption?

Blockchains: Ukraine's Solution to Ending Corruption? | Executive Coaching Growth | Scoop.it
The Minister of Finance of Ukraine announced big plans of utilizing blockchain systems to carry out certain government activities efficiently, securely, and transparently, starting with selling government property through blockchain-based platform Auction 3.0.
Ron McIntyre's insight:

What do you think? Will blockchains really end corruption?

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5 Ways to Stop Micromanaging and Become a More Effective Leader

5 Ways to Stop Micromanaging and Become a More Effective Leader | Executive Coaching Growth | Scoop.it
Micromanagers not only frustrate their employees--they stress themselves out, too. Here are five ways to expel your inner micromanager.
Ron McIntyre's insight:

Your thoughts?

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The end of capitalism has begun

The end of capitalism has begun | Executive Coaching Growth | Scoop.it
The red flags and marching songs of Syriza during the Greek crisis, plus the expectation that the banks would be nationalised, revived briefly a 20th-century dream: the forced destruction of the market from above. For much of the 20th century this was how the left conceived the first stage of an economy beyond capitalism. The force would be applied by the working class, either at the ballot box or on the barricades. The lever would be the state. The opportunity would come through frequent episodes of economic collapse.

Instead over the past 25 years it has been the left’s project that has collapsed. The market destroyed the plan; individualism replaced collectivism and solidarity; the hugely expanded workforce of the world looks like a “proletariat”, but no longer thinks or behaves as it once did.

If you lived through all this, and disliked capitalism, it was traumatic. But in the process technology has created a new route out, which the remnants of the old left – and all other forces influenced by it – have either to embrace or die. Capitalism, it turns out, will not be abolished by forced-march techniques. It will be abolished by creating something more dynamic that exists, at first, almost unseen within the old system, but which will break through, reshaping the economy around new values and behaviours. I call this postcapitalism.

Via David Hain
Ron McIntyre's insight:

Post capitalism is something most people don't understand nor do they want to but it is an important discussion.

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David Hain's curator insight, July 16, 7:46 AM

The brilliant Paul Mason explains postcapitalism as lucidly as ever. A MUST READ!

Jose Luis Yañez's curator insight, July 19, 4:49 AM
The end of capitalism has begun
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Bartlett & West new design encourages collaboration

Bartlett & West new design encourages collaboration | Executive Coaching Growth | Scoop.it
The $8 million addition and remodel of Bartlett & West Inc.’s Topeka offices is more than an effort to update the working environment at the growing company. The overhaul is a statement about company culture and an effort to affect how the employee-owners there collaborate.
Ron McIntyre's insight:

I totally understand what and why they are doing this and fully encourage it but you have to be committed to make it work.

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Innovation Excellence | Summer Reading List: 17 Great Books Every Innovator Should Read

Innovation Excellence | Summer Reading List: 17 Great Books Every Innovator Should Read | Executive Coaching Growth | Scoop.it
I’m writing a book to give managers a more complete account of how to match problems with solutions. To do so, I’ve cast a wide net, talking to a diverse array of executives and researchers about their work. There have also been many books that I’ve found helpful. So for this summer’s list, I’d like to highlight 17 books that I think innovators should read.
Ron McIntyre's insight:

Some interesting books in this list.  The challenge is finding people to read them and then finding someone that is willing to digest, adapt or innovate from the ideas.

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Customer Rage Study: Interview With Scott Broetzmann and Mary Murcott

Customer Rage Study: Interview With Scott Broetzmann and Mary Murcott | Executive Coaching Growth | Scoop.it

Interview with Scott Broetzmann, the Co-Founder, President and CEO of Customer Care Management & Consulting (CCMC), and Mary Murcott, the President of the Customer Experience Institute for Dialog Direct, who share insights from the latest Customer Rage study conducted by CCMC and Dialog Direct in partnership with W.P Carey Center for Service Leadership. 


Via CSL
Ron McIntyre's insight:

Why do many businesses continue to consider the consumer stupid or out to get them?

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What are the Key Dispositions of Good Critical Thinkers?

What are the Key Dispositions of Good Critical Thinkers? | Executive Coaching Growth | Scoop.it
Scholars have suggested that there may be a number of core personal dispositions that support good critical thinking. But what are these critical thinking dispositions?

Via Klaus Meschede, Lee Miles, David Hain
Ron McIntyre's insight:

Some good insights.

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David Hain's curator insight, July 10, 3:05 AM

Useful insight into how we think.

ReSkill Work's curator insight, July 14, 11:41 PM
Critical thinking is must in successful businesses.
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Innovation Excellence | Business Transformation Is All About Feedback

Innovation Excellence | Business Transformation Is All About Feedback | Executive Coaching Growth | Scoop.it
We aim to optimize performance, hence the business term: Performance Management. Sounds simple, but of course it isn’t. Humans have a lust for control and have developed quite a few mental concepts to ‘control’ performance management; processes, ratings, manuals, competency frameworks, forms, collective labor agreements, etc.
Ron McIntyre's insight:

Some excellent concepts here.  Good reading.

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3 Uncommon Ways To Drive Happiness In The Workplace

3 Uncommon Ways To Drive Happiness In The Workplace | Executive Coaching Growth | Scoop.it
According to Shawn Achor, positive psychology expert and New York Times best-selling author of The Happiness Advantage, "data now abounds showing that happy workers produce higher sales, perform better in leadership, and earn higher job performance ratings and pay. Study after study shows that feelings of happiness lead people to excel in their jobs."

I recently had the opportunity to meet with Achor and asked him to share some of the best ways workplace managers can directly influence greater happiness in their teams. Here are three leadership practices I found to be the most uncommon and useful:

Via David Hain
Ron McIntyre's insight:

Thanks for sharing David Hain.  I agree the Losada Ratio should be embraced by many companies but in our negative world a 6:1 positive communication ratio will be difficult to muster.

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David Hain's curator insight, July 18, 2:38 AM

Are you working on the Losada Ratio in your organisation? Maybe you should be...

Jose Luis Yañez's curator insight, July 19, 4:46 AM
3 Uncommon Ways To Drive Happiness In The Workplace
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You Don’t Need a Title to Be a Great Leader

You Don’t Need a Title to Be a Great Leader | Executive Coaching Growth | Scoop.it

Many people believe leadership is something that's conferred along with a title or attained when you direct a team of people, but true leadership is never about authority or power. It's about helping others grow, and that's something anyone can do.

 

If it's your desire to influence and have an impact on others, you have leadership qualities. And if you can inspire people to do something they thought they couldn't do, demonstrate how the impossible is possible, believe in someone when they didn't believe in themselves, you're already a leader.

 

People don't set out to be great leaders, they set out to make a difference. It's never about the role or the title, but about influencing others, helping and supporting them.


Via The Learning Factor, Walter Gassenferth
Ron McIntyre's insight:

So True!

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Adele Taylor's curator insight, July 18, 7:28 PM
I agree with most of this, however it can get to the point where organisations take advantage of people becoming leaders without the title and pay to match...
Subha's curator insight, July 18, 8:22 PM

Being a good communicator and building relationships are the main qualities that differentiate a good  leader from the rest. Problem solving , integrity and other skills sets mentioned in the article are easily acquired.


 


Great leaders are great listeners!


 


 

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Rising Strong: Brené Brown on the Physics of Vulnerability and What Resilient People Have in Common

Rising Strong: Brené Brown on the Physics of Vulnerability and What Resilient People Have in Common | Executive Coaching Growth | Scoop.it
“There is no science without fancy, and no art without facts,” Vladimir Nabokov famously proclaimed. Today, hardly anyone embodies this sentiment more fully than Brené Brown, who came of age as a social scientist in an era when the tyranny of facts trivialized the richness of fancy and the human experience was squeezed out of the qualitative in the service of the quantitative, the two pitted as polarities. But like Susan Sontag, who recognized how polarities limit and imprison us, Brown defied these dogmatic dichotomies and went on to become what she calls a “researcher-storyteller” — a social scientist who studies the complexities and nuances of the human experience with equal regard for data and story, enriching story with data and ennobling data with story in a quest to “find knowledge and truth in a full range of sources.”

In Rising Strong (public library), Brown builds upon her earlier work on vulnerability to examine the character qualities, emotional patterns, and habits of mind that enable people to transcend the catastrophes of life, from personal heartbreak to professional collapse, and emerge not only unbroken but more whole.

Via David Hain
Ron McIntyre's insight:

Thanks for sharing David Hain - Excellent article.  You're correct in stating that "resilience" is a buzzword today.

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David Hain's curator insight, July 19, 5:24 AM

Resilience - it's a buzz word for a reason. Brene Brown and Brain Pickings on why - excellent!

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The Scientific Argument for Mastering One Thing at a Time

The Scientific Argument for Mastering One Thing at a Time | Executive Coaching Growth | Scoop.it
The way to master more things in the long-run is to simply focus on one thing right now.
Ron McIntyre's insight:

Great article for dealing with the topic of multi-tasking. I totally agree with James Clear on this topic.

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What motivates us at work? More than money

What motivates us at work? More than money | Executive Coaching Growth | Scoop.it
When you look carefully at the way people work, there’s a lot more at play--and at stake--than money. Take a look at 7 studies that explain.

Via Richard Andrews
Ron McIntyre's insight:

Some good thoughts to poinder.

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10 Simple Habits of Insanely Productive People

10 Simple Habits of Insanely Productive People | Executive Coaching Growth | Scoop.it
Surround yourself with inspiring, sharp, and positive people.
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5 Tips for Managing a Negative Employee

5 Tips for Managing a Negative Employee | Executive Coaching Growth | Scoop.it
Understanding how to manage negative employees will help make the experience as painless as possible,
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What do you think?

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GE Aviation Digital Solutions

GE Aviation Digital Solutions | Executive Coaching Growth | Scoop.it
GE Aviation and flydubai implement network operations insights digital solutions on Predix. GE has scaled collaboration center at Farnborough to addre
Ron McIntyre's insight:

This is how collaboration is supposed to work.

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From Gig to Career: The Rise of the Sharing Economy [Infographic]

From Gig to Career: The Rise of the Sharing Economy [Infographic] | Executive Coaching Growth | Scoop.it
Whether you’re a a seasoned freelancer or seeking freelance work for the first time, you’ve probably noticed how businesses such as Uber and Airbnb are hiring. These companies are only tw…
Ron McIntyre's insight:

Some interesting data.  Our jobs are changing.

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Don’t Let Your Company Culture Just Happen

Don’t Let Your Company Culture Just Happen | Executive Coaching Growth | Scoop.it
Design it thoughtfully.
Via Alexis Assimacopoulos
Ron McIntyre's insight:

If you don't have an intentional part in creating your company culture then it will occur and be influenced by the most vocal group within.  Not a good way to develop culture.

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Influence: Five things that build it; Five things that weaken it

Influence is a hot topic.  The #1 most asked question I get as a consultant, coach and instructor is, "How can I get people whom I have no authority over to do what I need them to do?"

Do a Google search or take a peek at HBR articles and you will find plenty on influence techniques, tactics and approaches.  Those are all great, in the moment.  But your level of influence starts well before you start the conversation or click on that first slide.  Influence is built on history.  It builds over time.

You build influence through a few, somewhat counterintuitive mindsets and actions: 

Via Don Dea, David Hain
Ron McIntyre's insight:

"Good Influence" is NOT being the most obnoxious person in the room.  It is also not being the loudest.

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David Hain's curator insight, July 10, 3:03 AM

You won't get far without influence. Do you think about how you go about it?

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One Question Every Leader Should Inspire In Those They Lead

One Question Every Leader Should Inspire In Those They Lead | Executive Coaching Growth | Scoop.it
One of the common themes I’ve written about over the past few years is the importance of building and nurturing relationships with your employees in order to bring out the best in those under your care. While we can appreciate what this means in abstract terms, I’d like to share the recent experiences of two leaders that helps to illustrate the benefit in bringing this approach to your leadership.

Via David Hain
Ron McIntyre's insight:

Honest & caring relationships are the solution to our issues today but egos keep getting in the way.

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David Hain's curator insight, July 10, 5:35 AM

In the end, relationships are all we have - or don't! See Brexit, Tories, Labour, etc...