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Eight Power Networking Tips to Make More Meaningful Connections

Eight Power Networking Tips to Make More Meaningful Connections | Executive and Virtual Offices | Scoop.it
You've heard it a million times: Career advancement is as much about who you know as what you know—and that's exactly why being an effective networker is so important. Here are eight tips from power networkers that go beyond schmoozing to expand your professional circles.
Global Business Centers's insight:

I guess I need to get out from behind my computer screen more often....

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How to Combine Your SEO and Content Marketing for Explosive Results

How to Combine Your SEO and Content Marketing for Explosive Results | Executive and Virtual Offices | Scoop.it
A study last year found that collectively $44 billion was spent by brands on content marketing – this works […]
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Anna Francis
Content Manager at My Social Agency
Anna is the Content Manager at My Social Agency.

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Your SEO Competition Isn't Who You Think It Is

Your SEO Competition Isn't Who You Think It Is | Executive and Virtual Offices | Scoop.it
Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics.

Via Bonnie Burns
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Bonnie Burns's curator insight, April 29, 2014 2:34 PM

Here's the problem with not knowing who your online competition really is: Any subsequent competitive analysis – competitive backlink opportunities, keyword discovery, and even content strategy – will be misguided because you will be looking at the wrong competitors. The solution is to be thorough about discovering who your online competition really is before diving into the tactics.

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Is Your Facebook Fan Acquisition Impacting Sales?

Is Your Facebook Fan Acquisition Impacting Sales? | Executive and Virtual Offices | Scoop.it
As social media solidifies itself as a standard channel, marketers are increasingly expected to prove return on investment. For instance, whether the consumer purchase funnel for your product or service is linear or calls for a more complex conversion path, your chief financial officer is probably looking to you to show the impact your Facebook activity is having on sales.

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selftapela's curator insight, April 25, 2014 8:05 AM

http://selftapela.com/

How to Audition for Movies in Hollywood. changing into a player
in Hollywood could be a difficult field that takes preparation
and patience.


#self #tape
#audition #taping
#audition #tape
#actor #tape
#actors #taping
#actors #audition
#audition #taping #services
#Acting #Audition #Videos #Hollywood

Jodi Dichter Kaplan's curator insight, April 25, 2014 10:29 AM

Our specific fan engagement strategy and reporting shows you the ROI.  Contact Peak Reputation for enhanced ROI on your marketing.

#peakreputation #marketingMakesMoney #socialmediamarketing

Mr Tozzo's curator insight, April 30, 2014 7:24 AM
Is Your Facebook Fan Acquisition Impacting Sales?
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8 Apps to Help With Social Media Marketing

8 Apps to Help With Social Media Marketing | Executive and Virtual Offices | Scoop.it

Today, digital marketing is an essential part of reaching out to potential customers across the globe. Businesses are exploring various avenues through the internet and smartphones to engage and stay connected with their target audience. As the networking world gets flooded with hundreds of apps, business owners are left questioning themselves as to which of these apps are here for the long run. What should you, as a business owner, invest in to market your businesses in a hassle-free way?

 

We've cut through the clutter and brought you 8 of these amazing apps that have not only caught the imagination of business owners and entrepreneurs but also have contributed to financial success:...


Via Jeff Domansky
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LECHAPPE's curator insight, April 30, 2014 4:13 AM

More apps to facilitate the visibility of companies and  help them to reach a max of customers

Agence BTW's curator insight, April 30, 2014 5:17 AM

8 applications pour vous accompagner dans votre stratégie social media

Victoria Aupont's curator insight, May 1, 2014 12:06 PM

This article was about eight apps that helps with social media marketing. Social Media marketing is a growing effective medium that brands are using to stay engaged and connected with their target audience. Since digital marketing plays a huge role of reaching out to potential and old customers across the world, these are useful tips to help a social media employee. As the networking world continues to grow there are many useful and un-useful apps and businesses are wondering which one is the most effective and this article cuts through the clutter of all of them to find the apps that contributed to financial success with businesses.


Hoot suite is an app that acts as a virtual personal assistant that manages latest updates from the company. With this app you can set up a date and time to send out a tweet, this is beneficial because it helps businesses reach the right customers at the right time. This helps when marketing a campaign and new advertisements. LocalVox is an app similar to hoot suite to manage promotions and brand building tasks.it also helps to view business ratings and reviews. Tweet bot is also similar to these apps by helping managing heavy traffic and send out messages without having to type manually. 


Heyo and Chirpify are apps helpful to business to sell their products easily with no hassle. Heyo enables potential customers to make a purchase directly on Facebook reducing the risk of missed opportunities. Chirpify helps customers buy products with just using the hash tag #buy. This is beneficial because the new customer has just started a public conversation which will lead to more publicity and more buys.


Another useful app is called mentions; this app helps monitor and analyze the impact of an online business. It helps keeps track of website performance, reply to post via email or mobile and communicate with customers on the go. Last but not least is an app called Evernote, which allows you to organize your notes, thoughts, ideas, share files, and photos within instant reach. This is beneficial because it helps you remember important things that you do not want to forget.


Being a future PR and social media savvy user this article interested me a lot because it will help me stand out from the next candidate if I know the most effective tools to use to promote a company or brand. From previous PR crisis, I know that Hootsuite is an app I need to be very cautious of using because many social media users accidentally posted inappropriate things from the app on accident. From other company’s mistakes, I know not to even associate my personal social media pages with this app to avoid any mishaps. As social media marketing is growing as a PR professional I need to grow with it and be on top of all of the useful tools I can use. I tied this article back to chapter 8 because to have a good relationship with a consumer you have to use appealing and useful tactics. These eight apps are useful marketing tools that can help grow a brand and reach their target audience.

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Why Emotional Intelligence Is More Important To Hiring Than You Think

Why Emotional Intelligence Is More Important To Hiring Than You Think | Executive and Virtual Offices | Scoop.it
Your potential employees might look great on paper--but do they have the emotional intelligence it takes to be a great addition to your team?

Via Frank Bealer
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What is search engine optimization? | Small business marketing - YouTube

What is search engine optimization? Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors...

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Colm Mcgill's curator insight, April 25, 2014 4:40 PM

Tips for you the small business owner>

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6 Tips to Help Reluctant Negotiators

6 Tips to Help Reluctant Negotiators | Executive and Virtual Offices | Scoop.it

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Daniel Watson's curator insight, April 24, 2014 10:22 PM


Every business owner needs to be a good negotiator, and if a business owner is a reluctant negotiator, their business will struggle to be competitive in the business jungle.

Whilst negotiation skills are not difficult to learn, simply having the knowledge is not enough, a business owner needs to put themselves in the front line as often as necessary for the sake of their business.

This excellent article, explains why some people are reluctant negotiators, and it offers six tips to assist any business owner to overcome negotiation reluctance.

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Stop Underestimating Content Production For Web Projects

Stop Underestimating Content Production For Web Projects | Executive and Virtual Offices | Scoop.it

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Simply Friday's curator insight, April 16, 2014 12:13 PM

Scare tactics - awesome!

 

This is aimed more at agencies and larger clients but the lessons apply just as well to small business owner / operators.  Over the years I have quadrupled the amount of time allocated for client content production and it's still a struggle to hit the launch date.  Now having read this article I'm going to dress up as Maleficent in the first strategy session - should do the trick...

 

Image credit: Maleficent | Dream-Along with Mickey - Chris Alcoran Flickr

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Facebook Ads: Women, Older Age Groups Best-Monetizing Demos in Q1

Facebook Ads: Women, Older Age Groups Best-Monetizing Demos in Q1 | Executive and Virtual Offices | Scoop.it
Roughly one-quarter of ad spending aimed at Facebook users aged 18-64 was directed to the 18-24 bracket in Q1, according to a report [download page] from Nanigans. That
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Consumer Psychology with Marketing | Tiger Marketing

Consumer Psychology with Marketing | Tiger Marketing | Executive and Virtual Offices | Scoop.it

Ensure your marketing campaigns go from good to outstanding by understanding your target audience (#FunFactFriday.


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Traits of a Motivated Leader

Traits of a Motivated Leader | Executive and Virtual Offices | Scoop.it
If there is one trait that virtually all effective leaders have, it is motivation – a variety of self-management whereby we mobilize our positive emotions to drive us toward our goals. Motivated

Via Lynnette Van Dyke, Roger Francis, Emeric Nectoux
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John Michel's curator insight, April 21, 2014 3:18 PM

Plenty of people are motivated by external factors, such as a big salary or the status that comes from having an impressive title or being part of a prestigious company. By contrast, those with leadership potential are motivated by a deeply embedded desire to achieve for the sake of achievement.

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Do's and Don'ts of Successful Web Design

Do's and Don'ts of Successful Web Design | Executive and Virtual Offices | Scoop.it
This article features essential Dos and Don’ts that you should be aware of before creative and successful web design process.

 

Designing a website is always an exciting challenge for every designer. There is no defined rule for making a website’s design. It always depends on your requirements. Your deigning choices will be according to the site in which you are going to publish. Whether they are personal sites, entertaining sites, blogs, and corporate sites etc. every site has different set of guidelines that you need to follow. These guidelines can be in term of content or the presentation of the content on the website. At the end, it will mostly depend on the visitors that will log on to the particular site. Reacting according to audience is the best thing that any designer can do.


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Office Space Rental Agency, Executive Office Rentals in Beverly Hills CA 90210

Our mission at GBC is to help you build a successful business, providing you with the freedom, trust, and peace of mind necessary for you to live the life yo...
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Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study]

Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study] | Executive and Virtual Offices | Scoop.it
Less than 1 percent of websites have implemented Schema.org markup. However, pages with Schema.org integration rank better by an average of four positions compared to pages without Schema.org markup, according to recent findings by Searchmetrics.

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Bonnie Burns's curator insight, April 29, 2014 2:30 PM

According to the data, Google shows results with Schema markup aka "rich snippets" for more than 36 percent of keyword queries examined. "In contrast, the proportion of keywords for which no markups appear in snippets has declined, and is currently at about 34 percent," Searchmetrics said in its report.

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7 Legitimate Ways That Social Media Impacts SEO

7 Legitimate Ways That Social Media Impacts SEO | Executive and Virtual Offices | Scoop.it
To understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands.

Via Joy Bhattacharya
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​7 Ways to Train Yourself to be a Forward Thinker

​7 Ways to Train Yourself to be a Forward Thinker | Executive and Virtual Offices | Scoop.it

Via Daniel Watson
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Tania Tytherleigh's curator insight, April 30, 2014 6:21 PM

I'm often being asked "how do I learn to think more strategically?'. Some great tips in this article.

donhornsby's curator insight, April 30, 2014 6:32 PM
(This one is a gem) 7.  Set aside time for forward thinking

My never-ending daily task list can distract me from putting focus on forward thinking. I know I need to dedicate at least one day each month to planning ahead. By simply scheduling this personal appointment for yourself, you’ll be impressed with how many new ideas you can create. Try setting up time during this specified day to meet with your team or others outside of your team to brainstorm even greater ideas for both the short and long-term.

4twenty2's curator insight, May 1, 2014 10:26 AM

Out of all these Tips I think the last one is the most important.  

 

Set aside Time for Forward Thinking

 

This is often the biggest challenge people have, finding time to break out of the routine, be innovative, creative and forward thinking. 

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5 Essential Rules for Great Presentations

5 Essential Rules for Great Presentations | Executive and Virtual Offices | Scoop.it
All the great advice about giving great presentations boils down to these five points.

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7 Great Old-School Success Tips For Modern Business Owners

7 Great Old-School Success Tips For Modern Business Owners | Executive and Virtual Offices | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, April 29, 2014 6:47 AM


Successful small business owners who have survived everything thrown at them over the years, and continue to prosper as the world changes around them, are well worth talking to to discover the secrets of their success.


More often than not there will be nothing really new about the tips they give, but wrapping these tips up in examples of how they have been applied, makes them invaluable for a less experienced business owner.


This excellent article, reports on a meeting with one old-school business owner, and it provides the seven tips that he offers up that have worked well for him in his business and should work just as well for anyone else.

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5 Facebook Page Tools to Improve Your Page Management

5 Facebook Page Tools to Improve Your Page Management | Executive and Virtual Offices | Scoop.it

Excerpt from the article by Social Media Examiner:
"Here you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.

#1: Create a Monitoring System
Hyperalerts is a versatile tool you’re going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more.
You could rely on Facebook’s messages and the activity log, but they aren’t always reliable and you can miss things.

You can customize your alerts based on type of post (updates, comments or messages), who’s posting (fans, admins or anyone) and how often you want to be notified.
Where Hyperalerts really shines is in its ability to monitor competitors’ Facebook pages.
Hyperalerts identifies the type of content other pages are sharing and what their fans are saying, then sends you an email with specific posts and comments from their fans.

#2: Add Functionality
You can leverage Facebook page tabs to share content from your other social profiles as well. You can display your latest tweets, share your favorite Pinterest boards or create a video wall to display videos from your YouTube or Vimeo channel.
Third-party services like ShortStack provide an easy solution to that problem. ShortStack offers hundreds of easy-to-use templates, or you can build your own if you want. Both options are customizable.

Facebook tabs aren’t available on mobile devices.
ShortStack lets you create versions of tabs that are mobile-friendly. You just have to share the permalink of the tab in a regular status update to give fans access.

#3: Find Trending Hashtags
Tagboard is a free tool that lets you do cross-platform hashtag searches. You can search Facebook, Twitter, Instagram, Google+ and Vine to see which hashtags are trending, which overlap and which match your social marketing plan.

#4: Create Engaging Images
Visual content is a huge factor in success on any platform. But if you don’t have an in-house graphic designer or access to Adobe Photoshop, don’t despair. Even if you aren’t a designer, Canva is a free online alternative that helps you create engaging images in no time.

#5: Use a Good Content Curation Tool
You can’t be everywhere at once and you can’t spend all of your time creating new content. If you’re a Facebook page admin, you know the importance of a good content curation tool.

One of my favorites is Swayy. It analyzes the material (and its sources) you share on Facebook, and then recommends content based on related keywords.
If you like something Swayy suggests, you can share it on your connected social accounts (including Facebook) or schedule it to publish later..."

Read full, interesting and original article:
http://www.socialmediaexaminer.com/5-facebook-page-tools/

 


Via Giuseppe Mauriello
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selphie ong's curator insight, April 26, 2014 10:47 AM

Here's something useful

Agence BTW's curator insight, April 30, 2014 4:09 PM
5 outils pour mieux administrer votre page Facebook 
John Thomas's curator insight, May 1, 2014 2:07 PM

Excerpt from the article by Social Media Examiner:
"Here you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.

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Beware the Next Big Thing

Beware the Next Big Thing | Executive and Virtual Offices | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.

Via Roger Francis
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Is Your Facebook Fan Acquisition Impacting Sales?

Is Your Facebook Fan Acquisition Impacting Sales? | Executive and Virtual Offices | Scoop.it
As social media solidifies itself as a standard channel, marketers are increasingly expected to prove return on investment. For instance, whether the consumer purchase funnel for your product or service is linear or calls for a more complex conversion path, your chief financial officer is probably looking to you to show the impact your Facebook activity is having on sales.

Via The Fish Firm II
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selftapela's curator insight, April 25, 2014 8:05 AM

http://selftapela.com/

How to Audition for Movies in Hollywood. changing into a player
in Hollywood could be a difficult field that takes preparation
and patience.


#self #tape
#audition #taping
#audition #tape
#actor #tape
#actors #taping
#actors #audition
#audition #taping #services
#Acting #Audition #Videos #Hollywood

Jodi Dichter Kaplan's curator insight, April 25, 2014 10:29 AM

Our specific fan engagement strategy and reporting shows you the ROI.  Contact Peak Reputation for enhanced ROI on your marketing.

#peakreputation #marketingMakesMoney #socialmediamarketing

Mr Tozzo's curator insight, April 30, 2014 7:24 AM
Is Your Facebook Fan Acquisition Impacting Sales?
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5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website | Executive and Virtual Offices | Scoop.it

Excerpt from the article by Brian Dean and published on Search Engine Watch:
"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 

1. Write Super-Long Video Descriptions
The more YouTube knows about your video, the more confidently it can rank it for your target keyword.
But more importantly, YouTube uses keywords in the description to rank you for super-long tail keywords.
Make sure your video descriptions are at least 200 words.

 

2. Optimize Around "Video Keywords"
Before deciding on a keyword for your video, check to see if there are video results on the first page. If so, that's a keyword you should strongly consider because you can potentially get your video ranked in Google and YouTube.

 

3. Get More Video Views From Online Communities
Share your video liberally on online communities. This will hook your video up with the type of quality, high-retention views that YouTube likes to see.

 

4. Encourage Subscribing and Liking
Subscribing and liking are two of the most important user experience signals that YouTube uses.
At the end of your video, give people a strong call to action that encourages them to subscribe.

 

5. Create Keyword-Rich Playlists
A keyword-rich playlist gives YouTube deeper information about your video's topic. And like we saw with your description, more text-based content=more views.
Once you have 10 videos in your YouTube channel, organize them into tightly themed playlists..."

 

Read full original article:
http://searchenginewatch.com/article/2340726/5-Advanced-YouTube-SEO-Tactics-to-Drive-More-Traffic-to-Your-Videos-Website

 

Infographic credit (posted in the article): TAG SEO
http://www.tagseoblog.com/images2/youtube-video-seo-ranking-factors-infographic.jpg ;


Via Giuseppe Mauriello
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Sirius Digital Marketing's curator insight, April 30, 2014 12:08 PM

"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 
Mario Espinoza García's curator insight, April 30, 2014 5:13 PM

Interesting

WebMarketingStore's comment, May 31, 2014 5:16 AM
Really quite helpful. Like your tip about seeing if other videos ranks for my keyword.
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10 Things Employees Want More Than a Raise

10 Things Employees Want More Than a Raise | Executive and Virtual Offices | Scoop.it

Making big money is often less important to employees than satisfying these basic needs. (To feel proud. To be heard out. And 8 other things employees want more than a raise.


Via Emeric Nectoux
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Interview: Real Estate Entrepreneur Shares Advice for Marketing and Starting Up

Interview: Real Estate Entrepreneur Shares Advice for Marketing and Starting Up | Executive and Virtual Offices | Scoop.it
It’s always a pleasure to have the opportunity to interview someone in person.  This is our 25th podcast interview, and now 15 of those 25 were actually done in person.

Via Matt Skallerud
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