As a company it is crucial to have your own social media policy and design, working out a clear-cut, preventive strategy.
Many companies, no matter how big, often delegate these tasks to their tech department, social media lab or innovation guys. Deadly wrong.
To be strong online, with a clear identity and an original message, you need vision, not a bunch of media-wise kids showing up at work in shorts and flip-flops. Is the CEO aware of the ambiguities, power and cunning ways of the web?
Has the board agreed on a common perspective, how to link to your clients, how to shape your own community, how friendly you want to appear on Twitter, Facebook, Pinterest?