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Scooped by Kenneth Mikkelsen

Rethink "Brand You": Find Your Authentic Self

Rethink "Brand You": Find Your Authentic Self | Excellent Business Blogs | Scoop.it

Your personal brand is about figuring out who you really are and what you do best, and then living that brand out. It’s the essence of authenticity.

Kenneth Mikkelsen's insight:

Meghan refers to Dorie Clark's book Reinventing You: Define Your Brand, Reimagine Your Future. It's a recommended read. 

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Rescooped by Kenneth Mikkelsen from Just Story It! Biz Storytelling

Social Networking Personas: Who Are Your Customers?

Social Networking Personas: Who Are Your Customers? | Excellent Business Blogs | Scoop.it

"Untangling the Social Web" is a multi-part whitepaper from Integer that attempts to quantify the relationship between social media and business."


Personas are a great tool for helping you craft your biz stories and connecting more effectively with your customers.


Personas are basically little stories you create about your main customer types (with lots of pics!).  


This article shares 4 social networking Personas and how they interact on line. With this information you can start crafting your stories to connect with the Personas that fit best with your business.


Oh, and by the way -- which Persona are you? I'm the Professional I think :) 


As the author says, "Take a few minutes to review the full whitepaper (it’s free!) Think about your customers and which of the four types suits them best. Then, take a look at your social media posts over the last few weeks. Are you speaking to your audience? If not, it’s time for a new plan."


But before you do that, also check out Carol Pearson's book "The Hero & The Outlaw" (http://www.amazon.com/The-Hero-Outlaw-Extraordinary-Archetypes/dp/0071364153/ref=sr_1_5?s=books&ie=UTF8&qid=1331399222&sr=1-5) which is all about how to identify and use specific archetypes of your customers and how to shape your marketing content and stories towards them.


Thank you to fellow curator Namita Patel and Karen Dietz for finding and sharing this article! Check them out here: Namita: http://www.scoop.it/t/social-media-mashup + Karen: http://www.scoop.it/t/just-story-it. 

Via Karen Dietz
Karen Dietz's comment, March 11, 2012 10:18 PM
Thanks for re-scooping this! Have a great week :)
Karen Dietz's comment, March 12, 2012 11:15 AM
Thanks for re-scooping this Debra! Have an awesome week :)
Curated by Kenneth Mikkelsen
Thinker ★ Speaker ★ Writer ★ Leadership Adviser ★ Learning Designer ★ Neo-Generalist

Kenneth Mikkelsen is co-founder of FutureShifts. We help visionary companies identify and tackle the big shifts in the world by cultivating the skills, mindsets, behaviors and organisational cultures needed to succeed in times of change.