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Brand Marketing & Media Influence
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Welcome to Tiffany L Co.'s very own Branding e-zine.

Welcome to Tiffany L Co.'s very own Branding e-zine. | Brand Marketing & Media Influence | Scoop.it

Hello everyone, 

I want to take the time to welcome you all to my Digital Media & Brand Architecture Emagazine. For those of you who are not already familiar with me and my company (Tiffany L Collective otherwise known as TLC or Tiffany L Co.) is an established 'Entrepreneurial Mindset Mentor' & Business Brand Influence Consultant' company.

 

As TLC grows I will be releasing new content, a new web site, new publications, and plenty of inspiring solutions to assist in establishing your personal, professional, corporate, or business identity in such a fashion that you learn the importance to Brand Authentically. Take a look at my online presence and feel free to contact me through any of my networking channels. 

 

I look forward to meeting you all.

 

All the very best,

Tiffany L.

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For a small company, are cold calls effective?

For a small company, are cold calls effective? | Brand Marketing & Media Influence | Scoop.it

"I was involved in a discussion about cold calls in one of my LinkedIn groups last year. It is a very interesting topic and one of the most in depth I have seen in the group. I think it is such a popular topic because it pits the “Old School” ideas vs. the neophyte zealots of the new “Inbound Marketing” school.

 

Don’t get me wrong, I am all in favor of Inbound Marketing and believe it is or will be the single most effective tool for lead generation for years to come. That being said, I still believe that there are traditional avenues of lead generation that are still relevant- Cold & Warm Calling being among of them.

 

Lets start out by establishing some definitions. These are mine, but I think pretty much everyone follows this line of thinking:

Cold Call - When you call someone from a company who is not expecting your call and does not know you from Adam.

Warm Call - A call to someone who has been “Warmed” via another marketing channel such as email.

Inbound Marketing - Putting bait “Useful Content” on a hook and reeling in the fish “Lead Nurturing” and thing figure out how to do it more effectively “Analysis”."

Tiffany L Litherland's insight:

Great insight about an age old, out-dated, marketing practice.

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6 Reasons Social Media Is Critical To Your SEO

6 Reasons Social Media Is Critical To Your SEO | Brand Marketing & Media Influence | Scoop.it

Once upon a time, the old SEO ruled the website marketing world.


Via Baochi
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7 Critical Mistakes You're (Almost Certainly) Making On Social Media

7 Critical Mistakes You're (Almost Certainly) Making On Social Media | Brand Marketing & Media Influence | Scoop.it
If you are marketing on social media and you should be you are probably making some of these mistakes. Here's how to recognize and fix them--from the...
Tiffany L Litherland's insight:
I am in love with this article and could not have said it better myself. FastCompany is one of the best out there for informing and keeping up to date on marketing trends and best practices. You cannot afford to NOT pay attention to what is written here alone!!!
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Tiffany L Litherland's curator insight, December 7, 2013 4:25 PM

I am in love with this article and could not have said it better myself. FastCompany is one of the best out there for informing and keeping up to date on marketing trends and best practices. You cannot afford to NOT pay attention to what is written here alone!!!

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The Golden Rule of Presenting | SUCCESS magazine Blog

The Golden Rule of Presenting | SUCCESS magazine Blog | Brand Marketing & Media Influence | Scoop.it
I was giving a technology industry analyst some feedback on his presentation, and recommended that he smile at the point where he’d been delivering some good
Tiffany L Litherland's insight:

ARE YOU A BORING PRESENTER? Brilliant topic on public speaking - The truth about what your audience is seeking from your presentation and how they will get what they need from you via your expressions and mannerisms.

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20 Changes Facebook Made In 2012 That Impacted Marketers

20 Changes Facebook Made In 2012 That Impacted Marketers | Brand Marketing & Media Influence | Scoop.it
Facebook was all about refinement in 2012.
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Content Marketing Strategies | 2013

Content Marketing Strategies | 2013 | Brand Marketing & Media Influence | Scoop.it
We have kicked around many useful content marketing ideas for next year, but here are three content marketing strategies to really get serious about in 2013.
Tiffany L Litherland's insight:

The landscape is constantly changing. To stand out from the crowd you must be unique and provide a twist on things that makes it your own and not just another "blah" to add to the pool of noise.

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How SEO tricks you

How SEO tricks you | Brand Marketing & Media Influence | Scoop.it

My friend cannot see my website in Google but I can.  Why is that?
DID YOU KNOW . . .
that just because you get good rankings on one computer, does not necessarily mean that you will get good ranking on another computer.

 

Here's why!

 

Google leaves "Cookies" on your computer.

 

Basically – cookies are little bits of information about you and your preferences and choices, and also about where you have been online.


In fact, I just read somewhere that Google leaves more Cookies – “than a drunk Santa on Christmas Eve!” LOL


So, Google tracks what you do online and then tailors it’s search results according to what it has learned about you.


Here’s a simplistic example . . .

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The Missing Link of Influence: The Potential to Influence, and Be Influenced

The Missing Link of Influence: The Potential to Influence, and Be Influenced | Brand Marketing & Media Influence | Scoop.it

In my previous posts, I defined influence and discussed why brands don’t seem to understand digital influence. Today, we are ready to talk about the missing link in the influence industry. This article builds on the previous two, so I would recommend reviewing the following posts if you missed them earlier:
 - What is Influence, Really? – No Carrots, No Sticks, No Annoyance, No Tricks
 - Why Don’t Brands Understand Digital Influence?

 

What’s Wrong with the Current State of Influence Computations?
Last time we explained why nobody can actually measures real influence on social media. So influence vendors must build models that predict someone’s influence in order to compute their influence score. The problem is that most of these influence models focuses on the influencer. Nearly all models are focused on estimating the influencer’s social capital. Therefore an influence score is merely a prediction on the influencer’s potential to influence.

 

However, we also know that no actual influence occurs until the influencees produce a measurable action. Without the influencees, there is simply no influence. This is what is surprising and mind boggling to me. If real influence depends so much on the influencees, why are most vendors still so focused so much on the influencers?

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What is Influence, Really? – No Carrot, No Stick, ... - Lithosphere Community

What is Influence, Really? – No Carrot, No Stick, ... - Lithosphere Community | Brand Marketing & Media Influence | Scoop.it
Today, I’d like to continue the discussion about influence and look deeper into what influence really means.

 

What is Influence? The Simplistic View


Despite the amount of discussion around influence on the web, I find that people have a general notion of what influence is, but can’t define it precisely. So let me start with two relevant definitions from the Webster’s dictionary. Influence is:


 - The act or power of producing an effect without apparent exertion of force or direct exercise of command
 - The power or capacity of causing an effect in indirect or intangible ways : sway

 

From these definitions, it is clear that influence is something that must have some effects on something else. The question is what those “effects” are, and what that “something else” is. For business and social media, that “something” is almost always going to be a person, or a group of people. We will refer to these people as the “influencees”.

 

The effects, on the other hand, can be a change in thought (i.e. sentiment, opinion, attitude, etc.) or it could be an action (i.e. purchase, referral, behavior change, such as loyalty, etc.). I must draw your attention to the disjunctive “or,” because contrary to popular belief, influence does NOT always have to produce an action. If you’ve convinced me (an Apple fan) that an Android phone is better than an iPhone, you have successfully influenced me, because you have changed my mind. Even though I haven’t taken any action yet, influence still occurred. Although that is not the most valuable form of influence, it is influence none the less. As far as influence is concern, it is sufficient to simply cause a change in someone’s thoughts.

 

So it seems that influence is just the ability to cause a change in thought OR action. Simple! But this definition is insufficient and incomplete.

 

The End Does NOT Justify the Means
The reason that the simplistic definition is incomplete is because it does matter how you cause those changes, whether it’s in thought or action. The Webster definitions also state there should be no force or exercise of command, and the effects (i.e. the changes in thought or action) must be caused through “indirect or intangible ways.” What does this mean? Simply put, when it comes to influence, the end does not justify the means.

 ---------------------------------------------------------------------------------------

See the video and read the rest of this article to learn the true definition and grasp a more complete understanding of this complex topic that is seemingly being overlooked by Brands yet is THE MAJOR KEY PLAYER IN SUCCESSFUL BUSINESSES.

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Brands Get Users Sharing with Social Video - eMarketer

Brands Get Users Sharing with Social Video - eMarketer | Brand Marketing & Media Influence | Scoop.it

YouTube anchors most social video


The power of social video represents an evolution in digital advertising, according to a new eMarketer report, “Social Video: The Next Wave in Digital Advertising.” Marketers are starting to move past the interruptive model of the 15- or 30-second pre-roll ad and toward a broader strategy that includes longer opt-in videos with built-in sharing capabilities. This branded content is designed to be consumed and shared on the social web, driving earned media and raising the potential for viral success.

 

In some cases, social sharing has resulted in ad campaigns vastly exceeding their original audience targets. A Visible Measures report showed that user-initiated, English-language social video ad views served on its network reached 1.33 billion in Q1 2012, a 77.6% increase over the previous quarter’s total of 747 million.

 

David Segura, CEO of social video company Giant Media, said, “The difference between this and the previous online video model, which revolved around pre-roll, is you move from looking at the media to focusing on consumer behavior … So every form of advertising becomes an advertorial that accomplishes the brand’s goal but at the same time has a realistic chance of exciting the consumer to share content.”

 

Most social video campaigns use YouTube, Facebook and other sharing destinations as anchor points, and provide sharing buttons for users to disseminate clips through other means, including Twitter, Google+, Pinterest, email contact lists and embed codes.

 

Because of its dominance in the video space, YouTube remains the leading venue for social video campaigns. The site attracted more than 150 million unique viewers in the US in August 2012, according to comScore. By comparison, Facebook, the second-most-popular US social video destination, had nearly 48 million unique video viewers that month.

 

...

 

The full report, “Social Video: The Next Wave in Digital Advertising,” also answers these key questions:

 

How is social video changing the nature of digital advertising?


How are marketers using social video to amplify their messages and how are consumer-sharing behaviors informing marketers’ decisions about where, when and how to seed branded video content?


What metrics are marketers using to gauge the success of social video campaigns?


This report is available to eMarketer corporate subscription clients only. Total Access clients, log in and view the report now.

 

http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000941&ecid=367a9932812b457785187426316289c7

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8 tools to finding the content people really want - Project Eve

8 tools to finding the content people really want - Project Eve | Brand Marketing & Media Influence | Scoop.it
If you’re puzzled about how to determine the content and issues your target audience wants from you, you’re not alone.
Are you good at spotting trends?
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Why Advertising Needs To Change 10/16/2012

Why Advertising Needs To Change 10/16/2012 | Brand Marketing & Media Influence | Scoop.it

Advertising isn't what it used to be. Sound ambiguous? Well, it is. On the one hand, if you’ve been around a while, you'll agree that ads have lost much of their pizzazz in the last decade or so. When I was a kid, lunchtime conversation was as likely to focus on TV commercials as on the shows that aired in between them. In the evenings, we’d watch TV hoping to see, for example, one of the now-iconic Alka Seltzer ads (watch it -- it's still hilarious nearly 50 years later).

 

For pure, unadulterated ad fabulousness, today’s ads fall short. On the other hand, advertising isn’t what it used to be because it's actually so much more, in so many ways. It’s more present in our lives, more dynamic and variable, and more reflective of our tastes and interests. Today's ads can help you decide what to wear, share music with friends, or find a cheaper flight. But the problems are bigger too.

 

Consumers have more decision-making power when it comes to when and where to watch ads, for one. This is fantastic for consumers, and for brands that understand how to manage and engage their target audiences. But it means that so much of what we produce is not actually seen. It’s no coincidence that viewability has become a top concern of marketers in our industry. And it should be -- when more than half of all ads are not even being seen by consumers, the system is broken. And it's up to us to fix it.

 

I'm thrilled to see the IAB advocating for better metrics about which ads consumers can see, but I think they should be setting their bar even higher. There’s no reason that we can’t as an industry create advertising that’s 100 percent viewable -- and that consumers want to see. Change isn’t easy, but it is worth the effort. For an example, look to the enhancements that were recently made to a pioneering contextual ad solution: in-text advertising.

 

In-text has been a reliable source of revenue for publishers and a brand-safe way for advertisers to get in front of qualified users. We wanted to be able to build on what was great about in-text -- the contextual relevance, the brand-safe delivery, the premium publisher network -- and update it to address some of the most pressing issues facing the industry today: viewability, user engagement, and the need to create advertising that works (and works well) on tablets and other mobile devices. A year and a LOT of whiteboard time later, the new in-text puts users first, gives brands the dynamic multiplatform canvas they deserve, and delivers 100% viewability for advertisers.

 

Are we done? Not even close. The industry keeps changing -- and we’re going to keep changing with it. That's the only way we'll be able to keep up with the constantly evolving needs of marketers, publishers, and consumers -- our fearless colleagues and partners in this topsy-turvy media world.

 

Read it here: http://www.mediapost.com/publications/article/184667/why-advertising-needs-to-change.html?edition=52418#ixzz29UHzjn93

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Brands Must Become Human-centric (with image) · TIFFLLIT

Brands Must Become Human-centric (with image) · TIFFLLIT | Brand Marketing & Media Influence | Scoop.it
Be and give what your audience wants from those the love, and want to love... you are courting your audience. Treat them as such.
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The 6 Elements of a Sexy Website

The 6 Elements of a Sexy Website | Brand Marketing & Media Influence | Scoop.it
Find out six simple ways to turn your website browsers into website buyers; fast, simple, easy to follow.
Tiffany L Litherland's insight:

6 hot tips for how your website can convert better when traffic lands on it.

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10 Questions to Ask When Creating a Social-Media Marketing Plan.

10 Questions to Ask When Creating a Social-Media Marketing Plan. | Brand Marketing & Media Influence | Scoop.it
Tiffany L Litherland's insight:

This sums up what I guide all my clients through when mentoring them in brand marketing. Always social media presents an issue with fears surrounding 'overwhelm and overload'. A simple approach is all that is needed alongside of a great explanation of how it is all linked together and how it all works from website to blog to social streams... it is all part and parcel of an excellent content strategy.

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How to increase your engagement on Facebook

How to increase your engagement on Facebook | Brand Marketing & Media Influence | Scoop.it
Reach out to the people you already know, says Nick Bowditch, Facebook’s Head of SMB.
Tiffany L Litherland's insight:

Simple strategy for increasing engagement on your Facebook business page. This is one of the first and foremost strategies I like to outline upfront when beginning anew with a client. :)

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10 Colors That Increase Sales, and Why | Business 2 Community

10 Colors That Increase Sales, and Why | Business 2 Community | Brand Marketing & Media Influence | Scoop.it
Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to stir certain
Tiffany L Litherland's insight:

Choosing the right colors is a huge aspect of creating your brand. In fact, the colors you choose for your brand should resonate with you for it is you who gives them energy to create the success surrounding your brand's establishment. Pay close attention to colors and how they make you feel. Choose those that make you feel confident, success, rich, and flowing.

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Content Marketing Essentials | 2012 Lessons to Boost 2013 Success

Content Marketing Essentials | 2012 Lessons to Boost 2013 Success | Brand Marketing & Media Influence | Scoop.it
In 2012, CMI contributors talked about everything from content marketing strategy to distribution. Here are 60+ content marketing essentials we can use in 2013.
Tiffany L Litherland's insight:

Get your quick refresher summary here of the top 64 things you should have learned about content marketing in 2012...

 

With 21 types of content that people crave that gives us a lot of ideas to play with don't you think?

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Generating Leads | Why Blogs Aren't Successful

Generating Leads | Why Blogs Aren't Successful | Brand Marketing & Media Influence | Scoop.it
Blogging and inbound marketing aren't working for a huge percentage of marketing agencies and consultants. Find out why your blog isn't generating leads.
Tiffany L Litherland's insight:

But as I stated above, if you truly want to have a GREAT blog with great results, average is going to get you nowhere quickly.

So have opinions. Target. Write intelligent and strategic titles. Utilize your employees. Learn to network.

And most of all, just be exceptional at what you do.

Easy? Nope. But without question, the opportunities are still there.

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Tips for selecting domain names

Tips for selecting domain names | Brand Marketing & Media Influence | Scoop.it
Tips for selecting domain names Selecting domain names is one of the challenges faced when you build a website. There has been plenty written about this subject on the Internet already, but here are three simple tips for selecting domain names .
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Why Brands STILL don't Understand Digital Influenc... - Lithosphere Community

Why Brands STILL don't Understand Digital Influenc... - Lithosphere Community | Brand Marketing & Media Influence | Scoop.it

The topic on influence and influencers is very complex and continues to baffle the industry. In an attempt to clarify the intricacy of this subject, I presented the foundation and defined what influence really means last time. I also showed how the simplistic definition is insufficient. Moreover, we’ve put this definition to use and explained why the follower count metric shouldn’t contribute to someone’s influence. However, there are still much misunderstanding about influence and how it works.

 

When I started writing about influence and influencer two plus years ago, it was primarily because of two reasons:
 - I was developing an influencer scoring algorithm on our community platform based on Social Network Analysis (SNA)
 - I see a lot of misconceptions about influencers and how influence works in real life as well as on social media

 

But two years later, despite thousands of articles and dozens of good whitepapers written on this topic, brands still don’t understand digital influence. The interesting question is why?

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The Last Keyword Tool: SEO Tactics Revealed!

The Last Keyword Tool: SEO Tactics Revealed! | Brand Marketing & Media Influence | Scoop.it

Keywords are the cornerstone of any online conversation. Metrics such as user engagement, conversion and search engine optimization all rely on critical keywords and their convergence to convey relevancy and intent to your audience. The question is, how do you know which keywords are worth using and which are better to ignore?

 

Watch the video above (which is an insightful view into the mind of Sue “The Architect” Bell from Themezoom / Network Empire) as she reveals dozens of useful SEO strategies for harvesting lucrative keywords and how to integrate them into your semantic website architecture using The Last Keyword Tool.

 

Enjoy!

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How Collaborative Is Your Branding? - eMarketer

How Collaborative Is Your Branding? - eMarketer | Brand Marketing & Media Influence | Scoop.it

One-third of B2Bs have a politically charged messaging process
Any brand has numerous stakeholders in its marketing messaging and positioning. But whether those stakeholders cooperate to develop brand messaging and campaigns is another question.

 

Research from message management firm Corporate Visions indicates that collaboration is happening—at least some of the time. One-third of business-to-business sales and marketing professionals surveyed worldwide in Q3 said they had a collaborative process, while another third described it as “semicollaborative” and the rest admitted their message creation was politically charged or otherwise lacked cooperation between parties at the company.

 

Unsurprisingly, managers in the marketing department were the most likely people to be involved in brand message creation, but many respondents indicated that messaging was developed in concert with other departments as well, including sales.

 

"Lack of cooperation can lead to confusion around brand messaging, creating problems further down the line toward execution. For B2Bs engaged in content marketing, a lack of alignment between the marketing and sales departments can hurt effectiveness; 31% of B2B sales pros indicated this was a problem in an earlier Q2 survey from Corporate Visions.

 

According to BtoB Magazine, brand awareness is the second leading objective of US B2B content marketing efforts—meaning clarity around brand messaging is a key first step for later content marketing efforts."

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Google Disavow Links Tool: Declassified!

Google Disavow Links Tool: Declassified! | Brand Marketing & Media Influence | Scoop.it
In case you haven’t heard, Google has released a new disavow links tool allowing you to disavow (deny the existence of) any questionable backlinks.
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The Top 3 Free Social Media Dashboards – Hubze Blog

The Top 3 Free Social Media Dashboards  –  Hubze Blog | Brand Marketing & Media Influence | Scoop.it
Your hub for all Social media marketing, news and training. Hundreds of articles, videos, podcasts, tutorials and more. Voted top 5 social media blogs in 2012.
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