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Evolution of Work & Education
New approaches to education + alternatives to traditional careers
Curated by Joakim Baage
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The Word Nerd Content Marketing Checklist | Outspoken Media

The Word Nerd Content Marketing Checklist | Outspoken Media | Evolution of Work & Education | Scoop.it

Maybe you’ve been distracted lately by Tupac’s hologram stealing the show at Coachella, but if you’ll allow me, I’d like to turn the conversation to content marketing for a moment. Okay, maybe a few moments—get comfy. From the bold strategy Coca-Cola shared with the public, to debates over whether content marketing sucks, content marketing has captured quite a bit of Internet attention, and it doesn’t seem to be letting up.

 

But one thing I’ve noticed is most people are focusing on the marketing part, and not so much on the content part. The general consensus is that quality content is the way to high rankings, traffic, and conversions. But while I’ve read a lot of posts that say you need quality content, I haven’t seen many that outline exactly how to create it. There seems to be a disconnect between copywriting advice, and content marketing how-tos. So let’s connect those dots.

 

Read more: http://bit.ly/HW3YDc


Via Martin Gysler
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Rescooped by Joakim Baage from Transmedia: Storytelling for the Digital Age
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Filmmakers: Find Your Digital Mindset!

Filmmakers: Find Your Digital Mindset! | Evolution of Work & Education | Scoop.it

"Should filmmakers focus more on the word "social" and less on the word "marketing?" Sheri Candler shares some helpful tips for filmmakers in this new digital landscape."


Via The Digital Rocking Chair
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