When Journalism and Marketing Converge | Evolution of Work & Education | Scoop.it
A reporter walks into a marketing agency and a “branded journalist” is born.


Biserka Anderson: The bottom line is that to stand out in the glut of online voices, a branded newsroom needs to meet three conditions: It has to be open, transparent and rigorous; it has to adhere to journalistic values; and it has to embrace technological innovation [...]

Via The Digital Rocking Chair